Anton Gennadievich Petrov, a Russian businessman from St. Petersburg, manages the 585 / Zolotoy jewelry chain and several other enterprises. He is only 34 years old, which does not prevent him from being included in the list of 20 most influential businessmen in Russia. The Petrov chain of stores is the largest jewelry retailer in Russia, and its fortune is estimated at about 6 billion rubles.
1. Getting professional and versatile education
According to the publication Anton Petrov holds a bachelor's degree in international business from the prestigious Spanish University Schiller International University. He became a master of law, having studied at the North-West Academy of Public Administration in the city of St. Petersburg. The knowledge gained in these universities on the organization of business processes became the basis due to which Petrov was able to achieve success in business.
2. Great success is achieved by one who begins to engage in a chosen business early.
Already in his student years, Petrov Anton managed to get into business, he was at the origins of the founding of the company "Baltic Monolith" and since then has not turned off the chosen path.
3. It is important to be multi-functional
For Petrov, Anton Gennadievich, currently business activity is not limited to the jewelry industry. This famous entrepreneur is a co-founder of the Baltic Monolith company, which conducts construction and design activities in St. Petersburg. In addition, he is a member of the board of directors of Fit Fashion fitness chain chain. This versatile business orientation allows you not to focus on one thing and constantly improve yourself.
4. You have to be a man and not give in to stress
Petrov believes that an entrepreneur should be a real man in any situation. And this means the presence of strong nerves and the ability to control emotions in favor of developing your business, which is especially important in the jewelry industry.
5. The most valuable asset is customer confidence.
Anton Petrov has been working with his team for many years, largely focusing on customer loyalty. The billionaire and his 585 network have been able to achieve considerable success along this path, which is confirmed by many prizes in the field of consumer loyalty. It is customer confidence that helps the company survive economic crises and other troubles at work.
6. You can’t put all the eggs in one basket
In the network "585" there are not only retail stores. It includes pawnshops, there is a microcredit line, and its own jewelry production is also established. Such a diversity of business reduces risks, as does regional diversification: a jewelry company operates in the capital markets and in the regions.
7. One needs to be prepared for crises
Not a single country is safe from the economic crisis, so you need to be prepared for it. This means that it is necessary to amend the model of the company’s behavior in the market on time in order to continue to be successful. This is exactly what the 585 network did, which allowed it to stay in the jewelry market when other players disappeared from it.
8. We must meet our customers ourselves
In the jewelry chain of Anton Petrov “585”, in the first among all Russian players in the jewelry market, they began to hold “two for the price of one” promotions and give massive discounts. Now this strategy is used by many other networks in the country.
9. Business processes in the first place, inventory - in the second
Over the many years of work, the Anton Petrov team has made a fundamental conclusion: the main thing is to debug business processes, make the team work efficiently and establish strong partnerships. Only after that we need to think about inventory, and only such a strategy will bring profit to the enterprise.
10. No need to fear changes in demand
Jewelry cannot be classified as essential goods, respectively, during the crisis, consumer interest in them decreased. But Anton Petrov sees this as his pluses - the opportunity to attract customers of other price categories, seeking to obtain the best quality for small, but stably offered amounts.