Have you ever wondered by what principle stores buy goods for subsequent sale? Maybe their assortment is replenished with everything that is offered by the manufacturer, or do they select the goods only to their taste? Not! Before the store shelves are filled with one or another product, a serious marketing research is carried out. Its purpose is to study existing demand in the consumer market. If the company is interested in increasing sales, then it can not do without such a specialist as a marketer, who conducts such research.
Main functions
When asked about who such a marketer, a definite answer does not exist. The fact is that the functions of this specialist in different companies can vary significantly. So, one company pays more attention to the organization of advertising of its goods, and the other focuses on the study of competitors and consumers.
In this regard, it is impossible to briefly answer the question of who the marketer is. But this position is very responsible. In general, the functions of this specialist are to ensure the most efficient operation of the company and to increase the return on its activities. In this case, the whole complex of marketing techniques should be applied.
Main responsibilities
Marketers must perform:
- assessment of market capacity;
- industry analysis;
- demand forecast;
- comparative analysis;
- development of a marketing strategy.
As you can see, the responsibilities of this specialist are very extensive. Solving such a volume of work alone is very problematic. In this regard, large departments create entire departments for the promotion of goods. In small firms, there is the position of "marketing manager." This employee in parallel with his main responsibilities is engaged in sales and customer search.
A successful specialist has a career prospect. Over time, he may be appointed as marketing director or commercial director of the company.
Required knowledge
Who is a marketer? This is, first of all, a specialist with a good theoretical base. Those who do not fully know the principles of marketing will not be able to conduct research and develop the necessary concept of a promotion. For such a position, in addition to higher specialized education, knowledge of psychology, sociology and the legislative base will be required.
A good marketer, among other things, must have analytical and at the same time creative thinking. He should easily establish contacts with different people, be sociable, possess emotional stability and diplomacy.
The marketer needs to be a confident PC user, as well as know the basic package that includes office and special programs. To master this volume, the specialist will be allowed mathematical skills. Knowledge of the basics of programming will not interfere with him.
Almost all marketers have requirements for compulsory knowledge of a foreign language. This is especially important if the company operates in the international market.
Internet marketer
Some experts study sales markets and are engaged in the promotion of advertising on the Internet. They are called a little differently. These are internet marketers. In addition to all of the above, their duties include:
- attracting visitors to the corporation's website;
- development of Internet projects.
As a result, a high return on investment in the World Wide Web should be ensured. An Internet marketer is a specialist who knows not only the basics of marketing. He must have knowledge in the field of network technologies, as well as web design and possess practical skills that allow him to quickly find the necessary information on the World Wide Web.
An Internet marketer is a specialist in the preparation of advertising images and texts, well versed in electronic payment technologies and able to communicate with customers. As you can see, this position obliges a lot. Internet marketing is a painstaking effort to collect the necessary information, which in the future must be systematized and analyzed. Further, based on the data received, the specialist develops a specific strategy for promoting the goods.
Market Analyst
The task of this specialist is to analyze the market structure, forecast demand and assess the possibilities of promoting newly created insurance products. An analyst-marketer should be well versed in all the tools of his profession. This will allow the company to constantly develop and operate successfully.
Who is an analytics marketer? This is a specialist who monitors all newly emerging market trends and knows how to navigate in the face of uncertainty.
What are the responsibilities of a marketing analyst? This list includes:
- conducting field research focus groups;
- monitoring the market in which competitors are present;
- study of consumer preferences;
- the formation of assortment policy;
- reporting, etc.
A marketer, employed by a large company, is also engaged in research on the regional sales market. This is a specialist who is able to generate ideas, find the right information, manage events and people.
At the moment, the profession of marketing analyst is on the lists of the most promising and prestigious. Therefore, it is not surprising that the employer has high requirements for applicants for this position. As a rule, a candidate is checked for knowledge of sociology and economics, law and statistics, current legislation and the history of the development of production and trade.
The applicant for the position of marketing analyst must be sociable, have analytical and structural thinking, constantly strive for self-improvement and possess excellent memory, organizational and analytical abilities.
Demand
At present, it is difficult to find a company that does not have a marketing position on staff. The main advantages of this profession in addition to great popularity is the fact that it is highly paid. At the very start of his career, a university graduate who does not yet have experience has an income of thirty thousand rubles. After his earnings grows to fifty to sixty thousand rubles a month. But this amount is not a limit. However, it should be borne in mind that only attentive and hardworking employees make a fast career.
The demand for a marketing profession may be affected by its demand not only by manufacturing companies. The services of this specialist are also needed by specialized consulting firms.
Where to go to study?
So, you already know who such a marketer is, and you have made up your mind to acquire this specialty. The skills of this profession are successfully mastered by people who have received a higher sociological or economic education. In addition, many universities have already introduced such a direction of student training, as "Marketing". Similar specializations are available in almost every university in the country. However, Moscow marketers are usually people who graduated from the Moscow State Institute of International Relations, the National Research Institute Higher School of Economics or the Institute of Business and Business Administration of the Russian Presidential Academy of National Economy and Public Administration. These universities are especially quoted among employers of the capital. Before a person with a diploma of such an institution, the doors of the most prestigious consulting companies that specialize in marketing open.
How to create a resume and get a job?
In order to take up a vacancy in your chosen company, you will need to write a resume. A marketing specialist will be hired only by one that will be suitable for the employer in its education and personal characteristics. This will need to be taken into account when compiling your biography.
First of all, demonstrate your own knowledge about the company to which you are applying for a resume. This will characterize your professional skills. Focus on your experience and knowledge. This will allow the employer to understand what you are capable of and whether they meet his expectations. Indicate your achievements in previous jobs. Do not hide any information.
Further, of course, education. Indicate not only the main, but also the additional. A specialized education will undoubtedly be your advantage.
Pay particular attention to the section that contains additional information. Here it is necessary to note the knowledge of one or several foreign languages, the presence of a driver’s license (if any), the level of knowledge of various PC programs. If you have a hobby, it is also worth mentioning in the resume. A marketer whose life hobbies are in any way connected with the corporate culture or the vacancy in question will be hired faster.
Next, you will have to go through one or two interviews. If there are a large number of applicants for a vacancy, a stress test is possible. The staff of the company will take the most motivated, relaxed and ready for active work.
The next step is testing and final interviews. It is at this moment that the selection of the best of the best takes place.
Career building
With the successful passage of all stages of the interview, you find yourself at the starting position of the profession. University graduates who do not have practical experience are hired as "assistant marketers." We'll have to carry out minor tasks and bear the brunt of the routine.
The next stage of career growth is the position of marketer. At the same time, your pay is growing. In this position, you should prove yourself a creative person. This will help create the foundation for future professional growth.
The first serious step in his career will be the position of head of marketing. The duties of this specialist include managing a whole staff of specialists and exercising control over their work. However, this is far from the limit. Many companies appoint highly qualified marketers as CFOs or offer them the position of senior manager.
Right choice
The marketing profession is one of the most promising. By choosing it, you will receive a large number of opportunities that allow you to work both in simple positions and in the management level of the company.
An important advantage of this profession is the need to obtain a huge amount of skills, abilities and knowledge. This will allow you to find yourself in a number of other specialties, if you wish.