The trading business is perfect for those who decide to try their hand at work. Many novice entrepreneurs start trading, because buying something is more expensive and selling something cheaper is the most obvious way to make money. But you should not consider trading an accurate hit, because no businessman is safe from unforeseen risks, problems with suppliers or changes in market preferences.
The choice of the field of work
The choice of product for sale depends on the following factors: the desire of the businessman himself to work with certain positions and the demand for the product in the selected area. In Russia, the trade sector accounts for 50-55% of the total activity of small entrepreneurs. According to Yandex, most often open clothing stores, grocery, alcohol markets and points of sale of tobacco products. Medicines and cosmetics are only slightly behind.
In any crisis, it is beneficial to trade in antistress products. Only for some it is alcohol, others buy sweets, and some citizens - sedatives. You always need funeral paraphernalia, environmentally friendly products, baby products and products for pregnant women. The easiest option is hot baking. Products from China remain popular, but quality items should be chosen.
The organization of a trading business should begin with the selection of a product for sale, because the desired location of the premises, marketing actions, design, and so on, depend on this. To understand whether there will be demand for the product, you can place an advertisement on the Internet before ordering the first batch and see if there are any responses. Interested buyers can answer that you have already sold the previous batch and are waiting for the goods to arrive. Do not forget then to warn the customer that the product has already appeared in stock.
Seed capital
Initial capital is absolutely necessary for any business. The money will go to the preparation and opening of the project. Even for organizing the work of a small stall, you need at least a thousand dollars. And this is the minimum amount, in the presence of which much will have to be done independently and negotiated discounts. If we are talking about renting or buying a store, retail outlet (container) on the market or acquiring land for construction, then the necessary amount grows several times.
Novice entrepreneurs often decide to take a loan to start a business. This is not a good idea, because the procedure itself is not available to everyone. For the bank to give money, you need to interest the managers of your project, provide a detailed business plan for the outlet and have at least some own funds.
In order not to burn out, you must first conduct a thorough analysis of demand. This work can be done independently or entrusted to a marketing agent. If the result of the analysis is positive, then you can start your own business. The product must be carefully studied, to know its features, characteristics and manufacturing process. It will be necessary to establish relations with suppliers and transport companies. In addition, a development strategy in this area should be considered.
So in business, not only a good idea is important, but also the right organization. Without a well-thought-out business plan, a shopping center cannot be opened. The same applies even to a small stall or outlet.
Official registration
It is quite simple to set up an individual business on your own, but you will have to deal with papers for a long time, fill out forms and go to different authorities. It seems that it is difficult only for the first time. It is necessary to submit an application to the Federal Tax Service, to collect the necessary documents for the tax authority, and after three working days to receive the certificate of registration of IP and the USRIP record sheet.
IP must be opened at the place of residence, but if this is not possible, then open at the place of temporary registration. You can still register using a digital signature. The registration fee is 800 rubles. Then the entrepreneur must choose a code of activity, that is, at the time of opening a business, you must already know what kind of business you plan to do.
After you fill out the application, but you do not need to sign it. A document is signed in the presence of a registrar or a notary public if the IP is opened through an authorized person. Then the state duty is paid at the bank, the tax system is selected. For a novice entrepreneur, the best option would be a simplified scheme.
For the registering authority, you need to prepare a copy of the passport, a statement, a receipt, a notice of transition to the simplified tax system, a power of attorney (necessary only if the documents are submitted by an authorized person). After submitting the documents you need to wait three days. The entrepreneur receives information about the results by e-mail. To receive paper documents, you need to make a request to the MFC or the Federal Tax Service.
Interaction with suppliers
Trading business enterprises need reliable suppliers. Most manufacturers can be found on the Internet, but it’s worth going to the tenth or even twentieth page of the listing, because rare suppliers pay due attention to the beauty and functionality of the site or are engaged in search engine optimization. You need to write or call the company, find out the minimum order quantity and cost.
Often they find suppliers at various fairs, exhibitions and conferences, where professionals gather. You can meet both experienced players and beginners who decide to declare themselves. At such events, everyone is in a conversation and will answer your questions. Suppliers will also give samples or samples. It is also possible that your city has a small factory or a regional warehouse that deals with the products you need.
Place for the outlet
A trading business is an own store, a shopping center, or at least a point. Experienced entrepreneurs say that success at first depends not primarily on scale, but on a favorable location. There should be convenient accesses to the place (parking nearby, public transport and metro stops), a significant flow of people or vehicles near the outlet. It is desirable that there are no competitors nearby or their number would be minimal, but this is not always possible to achieve.
Internet Trading
An online trading business is advantageous in that you do not need to look for a room and hire staff (you can manage it yourself first), but you still need to draw up a website attractively and conveniently, which also costs money. You need to pay programmers, designers, optimizers, advertisers, photographers (product photos must be of high quality) and copywriters (description of each position). Trading through the World Wide Web is both more convenient and more difficult, because you will have to deal with the intricacies of Internet promotion, the difficulties of registering such a business, and so on.
Human factor
For a stationary outlet you need to hire staff. At a minimum, there can be one implementer in the state; at the first stages, the owner of the point can perform its role. Small trading business (like any other area where there is interaction with people) requires attention and respect for customers. A good reputation is enjoyed by points where you can order your favorite product, which is currently not available. You can implement discount programs, hold promotions to attract customers, and so on.
Assortment of goods
It is not immediately clear which product to purchase and in what quantity. The situation will clear up after one to two months of trading. Then you will already know your potential buyer and his needs. In addition, the trading business requires updating the range from time to time. It is best to order a little for the implementation of everything. It must be borne in mind that expensive and exclusive goods are sold very slowly, and first turnover is needed. The assortment must necessarily include related products. Experience shows that the income of a trading business from the sale of such positions can be up to 30% of profits.
Main expenses
Examples of a trading business provide an opportunity to navigate the costs of opening a point. An example of calculations is given below.
Renting a retail space will cost about 192 thousand rubles a year. This figure is taken from the average cost of renting commercial real estate in Russia, so it can differ greatly from the actual prices in your region. The purchase of goods will cost a million rubles a year, the salary of employees will be 190 thousand rubles. Additional expenses - 50 thousand rubles per year. This includes paying for the services of an accountant and a shift seller. A total of 1.3 million rubles is obtained. This is an approximate amount of investments provided that a retail outlet with an area of 10 square meters is rented.
The business will begin to pay off at an extra charge of 25-30%. Gradually, you need to begin to develop: invest in opening new points, rent your own warehouse, hire a permanent accountant and your own driver.