Some website creators are involved in a process such as duplication. Content is simply copied from other resources and pasted onto your own site. At first glance, the procedure provides certain advantages, in particular, the complete absence of costs associated with writing articles. On the other hand, this approach to filling the site can lead to a complete loss of visitors who prefer sites with unique information. Despite the simplicity of the design of the resource, which implies duplication, content that is repeatedly repeated on other portals can cause the loss of positions in the ratings of search engines. The trend is justified by getting the project under filters that are actively fighting text plagiarism.
Why is there a loss of visitors when copying content?
If content copied on another resource is placed on the site, the lion's share of visitors can simply change the site. This is related to the trend among modern Internet users to pay special attention to text materials. The advantage is given to publications that have a certain information value, are original and have no analogues. If the material on the site will interest the visitor, he will not only return to the project from time to time, but will also recommend it to his friends. Here the principle of word of mouth applies. The credibility of the project, which places plagiarism on its pages, is not of interest and is quickly forgotten.
What follows from the plagiarism trend?
Duplication of content on the site promises problems not only to the owner of the portal, which is engaged in copying, but also brings a number of problems to the resource from which the copying was made. The problem is that search engines are not in a hurry to understand in detail the question of which party carried out the theft of intellectual property. Internet users act in the same way. This leads to the formation of two truths of successful promotion. It is unacceptable not only to copy material from extraneous sites, it is extremely important to protect it on your own project. The increase in relevant traffic occurs if the resource pages contain unique copyrighted materials that fully correspond to the subject of the project and satisfy the needs of its visitors. Installation of copy protection of text materials is considered relevant.
Loss of position
The complete loss of positions is one of the phenomena that duplication can lead to. Content, which has no analogues on the Internet, provides the project with a good position in issuing search engines for key queries. Project promotion requires a huge amount of effort, time and finance. The loss of this project criterion is very significant. Search engines, when confronted with sites that host the same materials, simply determine which site the material was published later on and punish the perpetrator of the theft.
Search Engines Rate Content: Filtering
For projects whose owners practice duplication of information materials, search engines apply certain sanctions. Filters are superimposed on the work of resources, which significantly complicate the work of projects, trimming their capabilities. When filters are activated, sites can participate in the search engines partially, or even become hidden from public view. Even a gradual exit from the action of filters promises enormous difficulties in the future. Going beyond the anti-plagiarism mechanism quite often requires the intervention of specialists and is not without additional material costs. It is worth saying that after the restoration of the full functionality of the project, its position may fall significantly, and promotion will have to start from the very beginning.
Duplication mechanisms and minor troubles
Search engines, including such as Google and Yandex, can easily determine whether duplication occurs in each individual project. Content that is repeated repeatedly on the network is classified as an “unclaimed resource.” He has no place in the memory of search engines. In order for search engine mechanisms to label “plagiarism” on the informational component of the project, it is absolutely not necessary to copy content from other resources. The category of non-unique content includes materials that are repeatedly repeated within the site. Most often, this problem is encountered by online stores that place products and descriptions of products that are identical with competitors on virtual displays. Duplicate content can cause:
- Ignoring the page when search engines select responses to a query for a specific keyword.
- The inability to increase the link weight of the page to which it refers.
- Lack of chances to increase PageRank for other pages of the project.
- The worst case scenario is the complete destruction of the site if the search engine records about 50% of non-unique content on it.
Some tricks of SEO optimizers
Content can be banned not only when copying materials from another site, search engine spiders can classify a page as plagiarism if two or more identical pages are found within the project. You can avoid the unpleasant consequences of using a filter if you carry out a series of manipulations. Initially, you need to count the number of words in the page template - these are all characters, except for the content. The task is to change the number of words in the template. This will lead to the search engine perceiving the page as unique. Please note that the title should not be repeated, two pages with identical names are already in the category of potential duplicate. Alternatively, consider replacing certain text blocks with their graphic counterpart.
How to detect malicious content?
To detect malicious content, it is customary to use two common services:
- Copyscape This universal program allows you to find materials that are located on the checked page and on other sites.
- Webconfs This software is designed to determine the percentage of similar content on the pages being compared.
- You can use the anti-plagiarism program to analyze the information. Unique content or not, it determines in minutes.
If we look specifically at the Yandex search engine, we can talk about using the & rd = 0 parameter to search for copies. A passage of text is found in the search string, which is supposedly copied, and the system gives answers. To detect inaccurate repetitions, the code "& rd = 0" is inserted at the end of the "url". The search procedure is repeated.
What to do if plagiarism is detected on the site?
If access to the content was not closed initially, then it is worth starting to deal with its duplicates immediately. Alternatively, you need to contact the publisher and note the availability of copied information with a request to put its source. If the appeal does not bring the desired effect, you can complain to the special Yandex service. Monitoring the uniqueness of the content of the site should be carried out systematically, which will eliminate the high risks associated with the use of non-unique materials. As practice has shown, non-unique content, the filtering of which is systematically carried out by search robots, can promise problems.
The problem is easier to prevent than fix
Among the many options for dealing with fraudsters, access to content is most often limited to several main ways:
- Physical elimination of duplicate pages. Quite often, it happens that one record or text note can appear on the site several times as a result of a technical malfunction or because of human inattention. Simply remove the replay.
- On each page of the site should indicate the tag "rel =" canonical "". It will be a signal to the definition of the main page. This option is perfect in situations where it is necessary to glue several pages with the same material.
- It is considered very popular to use the "301 redirect", which automatically redirects the page visitor to the source of the material.
- The ban on content is perfectly complemented by the absence of pages with the prefix “/index.html” within the project.