Everyone knows that smoking is a very dangerous and bad habit. Nevertheless, more and more brands of cigarettes are gaining alarming popularity among the local population. These include More, which could charm consumers, if not quality, then quantity.
Brand history
More cigarettes do not have a hundred-year history behind them. They appeared, like most other brands, in the United States. The beginning was laid only at the end of the 20th century by businessman Reynolds. A small tobacco company produced cigarettes stylized as cigars and positioned as premium quality goods.
Years passed and elitism was gone, leaving room for mass and mediocrity. The tobacco company was bought by Japanese businessmen. Switching to the mass consumer has been successful, and here's why.
- Firstly, the length of cigarettes is More than 120 mm, which was a novelty for smokers.
- Secondly, this product had a rather low price.
- Thirdly, in a pack of More than 30, not 20 cigarettes. The length has been increased, and the thickness has been reduced.
Production
More cigarettes sold on the territory of Russia are of domestic origin and are produced in the Moscow region. The production of imported tobacco products is concentrated in Australia, Malaysia, Thailand, Greece and Romania.
It is believed that most More cigarettes on the market are in fact counterfeit and are produced in illegal private factories in violation of all norms.
How not to buy a fake
Given the above, the buyer should pay particular attention to the purchase of these cigarettes. Real More cigarettes are distinguished by the fact that each filter has a special watermark that distinguishes the original from a fake.
It is also worth paying attention to the design of the package. It should be made of quality materials, and the information on the bundle should be printed in clear print.
Kinds
This brand is represented in Russia by a fairly wide range of varieties:
- More Blue - Long King Size Cigarettes. 85 mm, 6 mg of resin, 0.4 mg of nicotine. Classic taste without any differences. A fairly ordinary version of tobacco products.
- More Red - heavy cigarettes with a tart flavor and standard length. Suitable for those who like strong tobacco smoke and high concentrations of nicotine.
- More 120 Mentol have an increased length of 120 mm and a menthol button, which makes the cigarette smoke cold and gives it a pronounced mint flavor. After eating, an interesting feeling of coolness remains in the mouth.
- More Superslims Blue - light and long cigarettes. A lightweight version of the "gold standard" of this brand.
Reviews
It is worth recognizing that there is no premium left today. More cigarettes are a real mass product that cannot be distinguished from any other tobacco products of the same price range.
Reviews on them do not differ in variety and boil down to the fact that smoking does not deliver very great pleasure. Tobacco smoke is very bitter, cigarettes smolder very quickly, and an unpleasant burning smell remains on the hands and face. Of course, people are flattered that the manufacturer has gradually increased the number of tobacco products in a pack. At first there were 20, then 25, 26, and finally 30 More cigarettes. This is the only positive point.
Low quality is fully justified by the low price, which is the only reason why consumers continue to buy this product. Today, the cost of one package is about 70 rubles. But only 10 years ago the price was even less - 8 rubles.
What do we get in the end? An ordinary product with low quality and equally low cost, a huge number of counterfeit products and the lack of a clear target audience. How does this product retain its market position in the face of fierce competition? This question remains unanswered.