Beauty business has specific features. The process of its organization requires compliance with a number of requirements. They are dictated not only by state regulatory authorities, but also by the wishes of customers.
How to open a beauty salon from scratch: step-by-step instructions
It is generally accepted that the maintenance of a beauty salon is a whim of wealthy ladies. If such stereotypes exist, then there are facts confirming them. But they have nothing to do with business. The beauty industry is a rather tough competitive environment where, in addition to the desire to make money, knowledge is needed in related areas of microeconomics.
Market Review
Asking the question of how to open a beauty salon so that it brings a steady income, it is necessary first of all to determine the type of future salon. Classification is carried out according to the types, types and classes of salons. The most common classification is the division into classes. There are three of them:
Each of the types implies a certain type of service, respectively, the higher the class, the more material and technological investments are needed.
There is another type of classification: open and closed salons. Open - ordinary beauty salons available for each client. Closed involve the provision of services to a specific group of persons: employees of a particular company, members of clubs and business circles. The second type of salon can be opened by a person entering this circle.
Now you should consider how to start a business, how to open a beauty salon from scratch.
HR question
To provide services on a commercial basis, you first need to be a specialist. The specifics of the beauty industry is that an experienced master gains a solid list of regular customers over the years of work. He also knows the inside of the industry and the answers to the question of how to open a beauty salon so that it is cost-effective. If this factor is absent, then there are two options: to hire promoted specialists or to invest substantial amounts in promotion in order to gain a client base.
In the future, regardless of the class of masters, it is necessary to introduce a system of continuous training. The beauty industry does not stand still. The market is constantly updated with new technologies, methods and means. Masters should be able to work with any kind of material. At the planning stage, you need to determine the target audience.
Business plan
In order to purposefully go to the goal and be on time, you need to draw up a realistic business plan on how to open a beauty salon. Based on the data obtained, it is possible to assess the profitability of the enterprise, the payback period of investments and prospects.
A business plan should answer the following questions:
- The location of the cabin.
- Why is this place chosen? Are there any other salons nearby? What objects surround? Can you count on impulsive purchases in this place?
- Premises: you can rent, buy a finished room or build on the site.
- Exterior view: what will it look like and how much money do you need?
- Interior: what style should be decorated and how much does it cost?
- Organization of sewage, if the room does not provide for this. The uninterrupted supply of hot and cold water should work.
- Types of services provided.
- The previous paragraph will help determine the number of cabinets, types of equipment for them.
- Purchase of inventory and materials: quantity and cost.
- Identification of brand partners in the beauty industry.
- Marketing strategy: the choice of types of advertising, their cost.
- The cost of registration of ownership and terms.
- Salary: the number of employees, the size of the salary, sources of formation of the salary, the required amount for profit.
- Form of ownership: individual entrepreneur or legal entity, types of taxes, responsibility for accounting.
A detailed study of these items will answer the question of how to open a beauty salon from scratch and bring it to profit.
Where to get the craftsmen?
Based on the picture of reality, there are three options:
- Find experienced craftsmen.
- Hire without experience and wait until they reach a professional level, risking the image of the salon.
- Unlearn yourself.
In any case, several specialists will be required. Universal wizards are common for simple hairdressers. And experts of a narrow specialty should work in the salon.
This question also relates to the basic ones, which need to be answered even at the stage of reflection on how to open a business beauty salon.
What services are in demand?
The main directions of the beauty salon are reduced to the following types of services:
- Hair Care: masks for grooming, haircuts, styling, dyeing, etc.
- Nail service: manicure, pedicure, nail extension, removal of coating residues; caring masks for hands and feet, massage for hands and feet, etc.
- Day spa: hydrotherapy, thalassotherapy, balneotherapy.
- Skin Care: Botox, bio-reinforcement, borsage, non-injection botox, vaporization, liquid peeling, iontophoresis, darsonvalization, lymphatic drainage, mesotherapy, plasmolifting, microdermabrasion, fractional lifting, thermage, endermological massage.
- Cosmetologist services are of two types: therapeutic and aesthetic. A good specialist should be able to combine both directions: treatment of skin diseases, hardware, injection and other types of rejuvenation; cosmetic surgery, lip augmentation, blepharoplasty, eyebrow and eyelid tattooing, tattoo removal, etc.
- Massage. There are about 200 types of massage. The popular types are as follows: relaxing, anti-cellulite, massage of certain parts of the body, cosmetology facial massage, etc.
Naming: what to call?
Where to start the opening of a beauty salon, if you put aside lengthy plans? One of the first steps should be the name. Keep in mind that the name is necessary not only for beautiful sound in advertising, it is important that it passes registration. And only its unique names pass. If there is concern that the name may be used by others in the future, then register it as a trademark. In this case, the full right to it is reserved for you, and illegal use entails legal proceedings and punishment.
registration
There are two options: IP and LLC. The first option is suitable if the entrepreneur is the sole initiator of the business. The procedure requires a minimum of documents: a copy of the passport, a copy of the TIN, an application for registration as an individual entrepreneur and a receipt for the payment of state duty in the amount of 800 rubles. After 5 working days, you can consider yourself an entrepreneur on official grounds.
The status of a legal entity is appropriate when several people initiate it, and the presence of a legal entity is acceptable. As part of the LLC, everyone will be equal.
An important question that should be clarified in advance: how to open a beauty salon and optimize expenses for the first time? Optimization is possible in all directions: in taxes, in wages, in social contributions.
In practice, this point is regulated by the Labor Code of the Russian Federation. The execution is monitored by several authorities: labor inspection, Rospotrebnadzor, IFTS, UFNS and others. According to the law, it is necessary to deduct monthly social and insurance contributions for each employee. From the accrued salary, personal income tax should be withheld and reported to the tax service.
Search for premises
When choosing and arranging a room should be guided by the requirements of SanPin RF. According to them, the area of the premises should be at least 15 square meters. Be sure to consider the bathroom, warehouse and utility room.
Medical supplies and materials should be stored in a special warehouse where air humidity, temperature and lighting are monitored. It is unacceptable to use one room for the provision of several types of services: if the room is used for hair treatments, then there should be rooms for manicure and pedicure. Each room should have no more than 3 workplaces.
There are also special requirements for furniture. The material of the furniture must be resistant to repeated treatment with disinfectants. The kitchen and dressing room should be located separately. The waiting room can be combined with the lobby. These requirements apply to all regions of Russia, regardless of whether to open a beauty salon in Moscow or in other cities.
Promotion
The development of information technology has opened up great business opportunities. In particular, advertising on social networks provides a good profit. The most popular social networks offer a wide range of tools for promoting a business according to various parameters: in a certain city (geo-targeting), for a specific age category and gender.
Creating pages for companies, as well as for individuals, is free. The goal is to disseminate information about the new salon. Instagram is an excellent platform for the beauty industry.
There are two ways to promote: for free - on your own, or for a fee - using special services or by hiring an SMM specialist. It will also be useful to have your own website with an online recording form for specialists. Such measures are the requirements of the time. The amount of expenses for this part should also be provided for in the algorithm of how to open a beauty salon step by step, and in a business plan.
How to be different?
Given the high level of competition, in addition to high-quality services, the entrepreneur will also need a creative approach and innovative solutions. Today, free drinks in the beauty salon will not surprise anyone.
Useful features may include the following:
- Children's room. While mothers make a marafet, children play in a special room.
- Reception at any time of the day. Most of the clients of beauty salons are business women with a busy schedule. Salons that receive customers around the clock are gaining relevance.
- Free services of a psychologist. It can be combined with procedures or offered while waiting.
- Mini photoset and posting on the page of the beauty salon in social networks after the procedure.
Promotion Channels
Social networks have opened another opportunity for brand promotion - stars can share secrets, experiences and opinions about procedures. The system is mutually beneficial: a star receives an invitation to a beauty salon for a particular procedure in return for a small note and a photo with the results. The salon will receive good advertising and the attention of the local elite.
To date, this method is considered the most effective marketing strategy for the beauty industry. If there is a dilemma whether it is profitable to open a beauty salon or not, it is recommended to remove doubts and carefully calculate everything. Recruiting a customer base is now much easier.
Conclusion
Before starting a business, there are always a lot of questions. What do you need to open a beauty salon? Where to start and how to continue? Written analysis helps to put things in order and get a clear picture, whether in the form of a business plan or a simple brain storm.
The ability to respond to market needs in a timely manner, constant search, implementation and a stable client policy in a few years will turn any beauty salon into a universally recognized quality standard.