In any business, the following formula applies: "More communication -> More customers -> More money." Many businessmen, knowing how communication works, use this tool to raise money for the full program with great benefit for themselves. But just talking is not enough - you must have an idea of human psychology. Look closely at customers, study them, predict their behavior. And always remember that, perhaps, what you have been telling them for an entire hour and a half, they may not be interested at all, and you, in spite of all your efforts, simply lose precious time.
Properly built communication is the key to success. But how often do businessmen ignore this key without improving their skills. Robert Kiyosaki in one of his books excellently commented on such disregard for self-development of businessmen in this area: “Poor people do not know how to communicate.” Note that for Robert, a businessman who does not know how to communicate is a poor person (in other words, a failed businessman).
A speech is such a thing, without which the business will inevitably begin to crumble after some amount of time. Without competent communication, it is very difficult for business:
- to maintain a worthy position in the market;
- find a common language with competitors;
- get along with other organizations directly related to the business in one way or another.
What excites a novice businessman?
In the head of a novice entrepreneur at the start of impending changes, something unimaginable is often happening. “Attract as much money as possible,” a similar thought haunts him, haunting him day or night. Not having time to gain experience, he longs to pick a big and fat jackpot. And this is his first huge mistake, which in most cases, descends from heaven to hard earth.
Where is the mistake?
Before you learn how to raise capital, you need to realize that such a skill is built from small pieces of knowledge of other objects. Figuratively speaking, it is necessary to go in small steps, and not jump like a kangaroo - otherwise you will achieve little. And a speech is one of many steps, but very significant.
What will a beginner and not yet experienced entrepreneur have to go through? A specific answer that suits everyone, as you know, does not exist. Below is a list that lists all the necessary areas in which a businessman must be developed at a sufficiently high level in order to achieve a high level using a speech. Examples:
- marketing;
- sales
- advertising;
- conversation;
- public speaking ;
- raising funds.
Note that each of these items requires communication skills, thereby once again confirming the fact that a speech is an important element of business. Robert Kiyosaki on this occasion says the following: "This skill [communication] is worth it to hone it every year, which I do by attending seminars."
How to develop oratory skills?
If you are not yet the owner of a large business, but only strive for this goal, try your hand at network marketing. A selling speech is a skill, backed up only by experience, therefore, when applying for a job in such a company, do not chase only high wages. There you will learn all about your abilities, both in communication and in sales. At present, there are a huge number of organizations that train the marketing of their new employees. In most cases, such organizations are willing to offer well-developed sales and communication programs.
A true businessman is a professional speaker who easily captivates the public, and it doesn’t matter how many pairs of eyes look at him and listen with interest (even if it will be tens of thousands). Fear is the main obstacle to this difficult path, and few know how to overcome it, and if they do, they don’t even try. Having overcome this ailment, convincing people to go and buy this or that product will be extremely simple. The main thing to remember: the buyer longs for this, and often he does it without realizing it. And all that remains is to push him to commit an act that is beneficial to you.