Everyone knows what mass mailing is. But few people know where the word "spam" came from. In Russian, it appeared not so long ago. However, the history of mass mailing begins in the 19th century, when a large American company began sending telegraph messages about its activities to numerous destinations.
Before you talk about where the word " spam " came from, it is worth mentioning that this concept should be understood as advertising mailing not only by email, but also in SMS, social networks and so on. Among the variety of species, of course, the first prevails. Postal. But the term appeared long before the creation of email.
So where does the word spam come from , and what does it mean? It is easy to guess that the term is of English origin. Spam translates to " canned sausage stuffing. " Perhaps this information does not provide an answer to the question of where the word " spam " came from. And still?
Where did the word spam come from? Origin of the term
In the thirties of the last century, a company was established in the United States that sells food products. A new trademark was soon registered . It was an abbreviated form of the phrase, which is translated into Russian as " ham with spices. " What does the word spam mean? This is an abbreviation for English: spiced ham. As you can see, in order to answer the question of where the word "spam" came from, it is not enough to translate it into Russian. If it is related to sausage stuffing, it is indirect.
The company did not produce sausage. Rather, minced meat with a dubious composition. Products under the SPAM trademark were very popular in the pre-war era. In the forties, the company actively produced minced meat and supplied the army. Soon, canned food began to produce for the allies. As you know, for some very clever entrepreneurs, war is a mother. In the early forties, the company flourished, its production increased several times. But unexpectedly for businessmen, the war nevertheless ended. Canned food remained.
Spam start
Warehouses were filled with cans of minced meat. Well-fed Americans were not eager to eat second-rate foods. They should have been convinced that the products manufactured under the SPAM trademark are high-quality, healthy, nutritious. But how to do that? An advertising campaign that has taken on unprecedented proportions has come to the rescue. On buses, trams, on board the ships - obsessive offers were everywhere to get at least a few cans of delicious ham. This product did not cause much interest among the Americans, but the company managed to sell a substantial batch overseas. In war- torn Europe, inexpensive canned goods came in handy.
Telegraphic distribution
Years passed, and canned " spam " was tired of it. The company no longer produced minced meat. His stocks are finally running out. Where did the word " spam " come from in its modern sense? At the beginning of the article, a company was mentioned, which at the end of the 19th century carried out mass mailing by telegraph. The content of the messages was purely commercial in nature. Prominent politicians became addressees. This newsletter has become an unprecedented event in the business world.
When in the nineties the Internet began to gain momentum, and enterprising businessmen in search of effective advertising methods to " clog " user mailboxes, someone apparently remembered both canned food and telegraphic mailing. So the term appeared, which today is used daily by millions of users.
Types of Newsletter
There are several types of spam. This is the usual mailing, and advertising of illegal products, and anti-advertising, and the so-called Nigerian letters. The word " spam " has a negative connotation, even when it comes to advertising legitimate products. Nevertheless, this advertising tool is a success. Users, despite the hostility towards it, resort to services, purchase products advertised through spam.
Various protection measures are created against it. However, none of them will become effective as long as people do not refuse information that they receive through spam. Today, many companies still use this advertising tool. What is its advantage? Firstly, at a low cost. Secondly, in a large reach of potential customers.