First of all, the more people turn over the pages of the site, the more advertising materials can be shown to him and the higher the likelihood that visitors will go to the advertised site and thereby make the site profit.
From the article you will learn what is ? Why does this parameter need to be increased? How to do this in practice? What happens if there are few views?
What is the number of page views
It is understood that a visitor who visits the site does not leave after reading one article, but begins to leaf through web pages and studies the content in large volumes. Accounting takes place during one session - from entering the site to leaving back to search or closing the browser.
What is the number of pages viewed per site per session?
From the point of view of modern SEO, if a person viewed only one page, this could mean:
1. The user quickly managed to find all the answers to his questions and received complete satisfaction. And this is good for the search engine - the site page has shown high relevance, one of the most influential factors in search promotion.
2. The second case - the user did not find answers to the questions on the landing page, and visiting the site turned out to be a waste of time and Internet traffic. Very bad. The search engine will say that this is not a site for people. So there is no place in the top 10, if you are so lucky with your page for the 101st kilometer of issue. The resource is deprived of visitors and the opportunity to make money on the Internet. Although search engine algorithms take into account many factors before assessing the relevance of a landing page, in any case, if a certain percentage of visitors read more than one page during a visit, this is an obvious sign that people are interested in the information published on the site. That is, the site has high-quality, interesting and useful content. When an occupant of a communal apartment comes home and, without greeting anyone, locks himself in his room and sits there, like an owl, at his computer - this is called low social activity. Or it may mean that in a communal apartment there’s just nothing to talk about and no one to talk to.
In the era of linkless ranking, behavioral factors became the main criterion for site quality . This is like the case of a communal apartment. If visitors actively wander around the site, this means that the site motivates people to be active, that people can enjoy this site. And that they can multiply their pleasure by browsing many pages.
Conclusion
- The more pages viewed per session, the higher the PF.
- The higher the PF, the higher the position on the search results page.
- The higher the position, the more traffic. The more money the site owner makes. You need to increase the number of views for the development of online business.
Ways to increase page views
Technical SEO in this case does not always help. The most popular bloggers, whose pages are read and re-read by dozens, often have, surprisingly, gray websites, low page loading speed and, in general, poor design. Not to mention that there is no special interactivity and functionality there. Another thing is an online store. There is nothing to read, so the technical part must be brought to perfection. Although the online store just doesn’t need a lot of page views - the sooner the visitor buys the product, the better the PF and the more profitable for the business. So far not all resources benefit from many site clicks.
- It all starts with the speed of loading the site. If the site is slow, most of the potential visitors will leave and will not view a single page at all.
- Nice design. Everything is clear here - they are met by clothes. No one is interested in reading even the best classics novels in a dirty pigsty.
- Relevance and quality, usefulness of content. Only having solved the problem in its entirety on the entry page, the user can be tempted to expand his knowledge by visiting other pages. Relevance is especially important - people perceive the absence of a specific answer to a search query as a fraud and a scam, and instinctively I want to quickly escape from such dangerous places.
- The presence of internal linking. After a quality article, there are several links to similar materials, where a person can get additional useful information on the topic of his search query.
- The fifth and most important point is the brand’s popularity. Promote your brand, and then there will be not only a lot of views and returns, but also extensive comments. And fans have a desire to study the site of their idol from cover to cover.
Attempts to force a person to navigate pages through technical tricks will most often cause only annoyance and blacklisting of the resource so that they no longer fall into the trap.