The catering business always remains relevant. Many start-up entrepreneurs often choose for themselves the sphere of fast food. The main reason for this choice is the ever-growing demand for restaurant products, as well as low cost at the start of the business. Even a high level of competition will not interfere much here. The main condition for a successful start is a correctly prepared fast food business plan. We suggest you familiarize yourself with the calculations and the peculiarities of opening such a business in more detail.
Business Registration
So what do you need to know about this? Any business plan of a fast food cafe should include such a stage as registration actions. Registration with the tax authorities is necessary. Beginners do not need to immediately open an LLC, it will be enough IP. The most preferred tax system is the simplified tax system.
It is also extremely important to issue certificates of conformity for equipment and documents confirming the quality of products. It is worth remembering about the permits of the sanitary inspection and fire protection.
Choice of premises
What else should a business plan include? Fast food involves a small room or kiosk. In this case, you must rely on several factors at once:
- seasonality of products;
- initial investment;
- Estimated level of establishment.
Usually at the initial stage, financial investments are minimal. In this case, it is unlikely that you will be able to rent an area in a shopping or entertainment center. This will require significant financial costs. Installing a mobile kiosk on the street in this case will be a more competent solution. The main thing here is to make sure that your catering point is visible from all sides, that you can easily approach or drive up to it. It is best to select a place with good traffic. It is advisable not to choose sleeping areas. Usually people here prefer home-made food instead of fast food. An ideal place to install a kiosk would be a park or public transport stop. In this case, competition will only contribute to the influx of customers. It creates a certain semblance of a food court or dining area.
The peculiarity of running a franchise business is that the choice of location for your catering outlet is determined by the franchisor. Franchise conditions do not always allow you to open a point of sale right on the street. In addition, for the operation of cafes of some brands, it is required to fulfill the conditions associated with the size of the retail space.
Equipment purchase
What else should be considered when drawing up a business plan for street fast food? One of the most capital-intensive items is the purchase of equipment. To reduce costs, the possibility of cooperation with major manufacturers of beverages should be considered. Many companies provide refrigeration equipment for free use or on favorable terms. The main condition is that only products of the brand with which you are collaborating should be presented in the refrigerator.
Before you purchase equipment to open a catering outlet, you need to decide on the range of products. If the main emphasis is on pancakes, then you need a professional crepe maker, if on waffles - a waffle maker. A large assortment of dishes requires special devices, which will significantly increase the cost of opening a catering point. In addition, such a fast food restaurant with a large number of items can become faceless.
A ready-made fast food business plan with calculations usually includes the following list of devices:
- fridge and freezer;
- microwave;
- thermal showcase;
- kettle;
- coffee machine;
- cooking utensils;
- chopping tools;
- serving dishes (disposable or porcelain);
- expendables: toothpicks, napkins, towels, household chemicals;
- cash machine.
If you plan to open an institution where dishes are served on porcelain dishes, you will also need to buy a dishwasher.
Franchise Benefits
What you need to know about this? Many start-up entrepreneurs are interested in what the franchise fast food restaurant business plan looks like. The main feature of this option is that the franchisor tries to attract customers with a special "trick". In the field of catering, the emphasis is usually on something that no one has ever proposed before. The acquisition of a franchise business in this case involves the use of patented equipment. As a rule, a franchise is a turnkey ready-made business. An entrepreneur does not need to puzzle over the search for the required equipment. A franchise price usually includes a fully equipped, ready-to-launch point of sale.
Range
What else should you think about before opening fast food on wheels? A business plan for a food service outlet can only be drawn up after you have decided on the main course of the institution. As previously mentioned, it is better to bet on a particular product and present it as a kind of institution chip. This will significantly increase the chances of success for the business owner and may even become the beginning of your own brand in the future. Many well-known chains have become famous thanks to their innovations in the field of catering. It may even be in a stylish design or unusual cooking technology. It also makes sense to think of an unusual disposable packaging for fast food.
Staff recruitment
The staff for a small catering outlet may well be limited to one person. Its tasks may include the preparation and packaging of products, the receipt of payment from customers, as well as the maintenance of equipment and machinery. If necessary, the staff in the future can be expanded to 2-3 people. The choice of employees should be approached with particular responsibility. It is recommended to hire middle-aged women, as this category is characterized by a high level of responsibility.
If you also plan to include home delivery in the list of services, then you will need to hire a separate employee for this purpose - a young man with a personal car. This will help to avoid the costs associated with the purchase of a car.
Running a franchise business imposes restrictions on the number and appearance of employees. Typically, such work requires young, pretty workers. A uniform requirement is also usually required.
Regardless of the form of business, employees of a catering outlet must have a health record, and also observe cleanliness and order in the workplace.
Advertising campaign
How to promote a fast food outlet? A ready-made business plan must include the costs of promotion. These include the cost of installing signboards, banners, stretch marks and other promotional products. In addition, funds will be required to purchase uniforms and order branded packaging. Menus are also recommended in a corporate style.
Financial plan
This aspect should be given special attention. Consider the approximate costs associated with each stage of the business:
- Company registration - 15 thousand rubles.
- Redevelopment of the premises - 80 thousand rubles.
- Room decoration - 200 thousand rubles.
- Purchase of furniture and interior items - 650 thousand rubles.
- Repair - 400 thousand rubles.
- Installation of CCTV cameras and fire safety equipment - 5 thousand rubles.
- Purchase and installation of kitchen equipment - 800 thousand rubles.
- Inventory purchase - 250 thousand rubles.
- Purchase of the official software “Accounting System” - 125 thousand rubles.
- Purchase of terminals (8 pieces) - 80 thousand rubles.
- Employee training - 80 thousand rubles.
- The cost of an advertising campaign is 75 thousand rubles.
- Costs for further business development - 2 million rubles.
- Printing and designing booklets and menus - 75 thousand rubles.
- The purchase of products at the initial stage is 200 thousand rubles.
- Other expenses - 150 thousand rubles.
Thus, for the implementation of the business of creating your own restaurant, investments in the amount of 5 185 000 rubles will be required. Initial costs should include the costs of the project until the break-even point is reached. In this example, the most expensive option was considered - a stationary restaurant catering in the format of fast food. If you are going to open a mobile mobile kiosk, the costs will be significantly less.
Payback
The fast food market today can be called crowded with offers. Any entrepreneur will be able to choose for himself the most suitable form of doing business. The initial capital can vary from 200 thousand rubles to several million dollars. A business plan for opening a fast food restaurant must necessarily include a list of basic costs, such as the purchase of equipment, advertising materials, the purchase of forms, etc.
How profitable is this type of business? Here a lot depends on the location of the outlet, as well as on the promotion of the brand. When conducting a franchise business, it is also worth remembering the need for a lump-sum payment. It can reach 25% of revenue.
A budget option
How to open a catering point with minimal cost? What should be a fast food business plan? An example of a budget option for opening such an enterprise involves costs ranging from 140 thousand rubles. The cost includes the costs of registering an enterprise, purchasing equipment and conducting a simple advertising campaign. A monthly maintenance of such a point will also require about 130 thousand rubles. This amount will be required to pay wages, purchase products, as well as rent a room. Net profit in the end will be about 30 thousand rubles. Such an enterprise will pay off in about a year.
Conclusion
In this review, we examined in detail which items should be included in the business plan of a fast food restaurant. The main expense items depend on the format of the institution you have chosen, as well as the form of doing business. Many today are considering the option of starting a franchise business, because in this case, the entrepreneur receives some help. However, significant restrictions may be imposed related to the choice of location, staffing and the proposed range of products.