Life in pink ... What associations does this phrase cause you? Most likely, images of expensive boutiques, luxury cars, foreign resorts flicker before your eyes and, of course, a wave of serenity and tranquility rises. With small variations, similar pictures visit each of us. Have you ever wondered why we perceive pink so? In psychology, by the way, they attach great importance to the choice of a favorite color. Thanks to the patient’s preferences, a competent specialist can tell a lot about the character of a person and his psychological state at the moment. Of course, we are far from professionals in the study of human souls, but still try to find out what color associations are in psychology.
Color psychology
We live in an environment of color and often do not even think about how seriously it affects our condition and well-being. In addition, going shopping to update the wardrobe, we often choose a new thing in the same color as most things in our wardrobe. Why do we act in this way and sometimes experience completely opposite emotions in different interiors? Psychology will help us to answer this question, because it works very closely on the topic of the influence of color on human perception of life.
Psychology has been studying color preferences for a long time, back in the eighteenth century, when this science was almost in its infancy, doctors noticed that in some rooms, patients recover much faster than in others. Initially, such facts were perceived as coincidences, but later the influence of color on human psychology began to be studied quite seriously, and by the twentieth century various personality typologies had appeared, where the meaning of the favorite color in psychology served as the basis.
Color therapy and the application of color psychology in everyday life
In psychology, over time, even such a direction as color therapy appeared. Using several colors, specialists could significantly improve a person’s condition and help him get out of depression. In the modern world, the development of psychologists is quite successfully used by marketers, designers and representatives of many other professions. For example, all advertisers know that the packaging of goods, made in pink, significantly increases consumer demand. A sign in golden-violet color will surely prompt the consumer to look into the store, as it is associated subconsciously with luxury and reliability.
In ordinary life, we don’t even notice how often we use the rules of color therapy. You think this is not so? Judge for yourselves: going to an important interview, you will wear something black in eighty percent of a hundred. By this you try to give yourself confidence and not to miss someone else's negative. What about the date? How often lovely ladies, trying to defeat their gentleman, prefer a red dress! All this is a game of our subconscious, which accurately determines the influence of a color on a person.
Color tests in psychology: description
In the forties of the last century, Max Lusher developed a series of color tests that allowed him to determine the personality’s temperament and state using preferences. Using these tests for an unprepared person is quite difficult, especially since they have several varieties. The simplest option concerns psychotypes.
Lusher took four psychotypes as a basis:
- choleric;
- sanguine person;
- melancholic;
- phlegmatic person.
Each of the above types of personality corresponds to one pure color:
- choleric chooses shades of red and pink;
- sanguine ones are all shades of yellow;
- the melancholy seeks blue;
- phlegmatic prefers green.
Thus, Lusher born color personality types:
- “red” people are ambitious personalities striving for new experiences and success;
- "blue" strive for harmony and enjoyment of life;
- "green" have a need to confirm their significance, for which they are turning into real workaholics;
- "yellow" try not to push themselves into the framework, ready for everything new and unusual.
However, you should not think that there are "one-color people", in each of us there are many shades. Max Lusher argued that the most harmonious are personalities in which absolutely all colors are present. And the best way to make up for the missing gamut, he considered buying clothes of the right color. With the help of a wardrobe, you can significantly harmonize your internal state.
TV color test
If it’s quite difficult for you to understand Lusher’s tests, then psychologists advise you to turn to the settings of your TV. Pay attention to the color scale, depending on which color prevails, you can draw a conclusion about your status at the moment:
- the predominance of red suggests that you are very trusting, but quick-tempered and aggressive;
- yellow color indicates that you look extremely friendly and have others around you, but in fact you experience stress and constant tension;
- a clear predominance of green and blue shades reveals your timidity and weakness, but in case of danger you become extremely active and even dangerous.
The interest in Luscher’s tests is caused by the fact that they make it possible to accurately identify a person’s condition at a given moment, but for deep psychoanalysis it is necessary to more seriously study the meaning of colors.
Passion Energy: Red
In any person, red is associated with emotions, passion, courage and activity. Red choose nature, ready for extraordinary acts, shocking and altruism. People who are afraid of conflict and prefer solitude reject this color. If a person is physically and emotionally exhausted, then he categorically rejects the red color.
Yellow: the desire to be saturated with energy
People who prefer yellow to everyone else are usually calm, balanced and have many friends. They enjoy communication and love to attract attention. Yellow color is a kind of charge for the psyche, it gives the energy necessary for life. Pessimists categorizing themselves in contacts with the outside world categorically do not accept yellow shades.
Relaxing blue
All shades of blue are chosen by people who need physical and mental peace, they quickly get tired and susceptible to a benevolent attitude. They reject the blue color of nature, which avoid relaxation and give preference to shocking others.
Confident green
Green lovers are very energetic personalities who can achieve their goals and strongly influence others. Such people are very afraid of someone else's will and constantly assert themselves. Psychologists say that the green color is a kind of hidden power and energy, ready to manifest itself at any moment.
Selfishness in orange colors
People who adore the orange color are usually egoists who can’t imagine themselves without “spectators” and are ready to communicate around the clock to receive attention and recognition. But these individuals are very envious of someone else's glory and are capable of anything for its sake.
Nevertheless, the orange color carries energy and nourishes the body.
Black and Brown: Depressed
If you are a fan of black, then you should conduct a session of introspection. Typically, black-clad personalities are depressed, experiencing a crisis, not too confident in themselves, and lack of self-love. Brown color reveals a person who has already achieved everything in life and confidently stands on his feet, but indicates a deep exhaustion. It will subsequently lead to depression. Psychologists argue that the concept of norm excludes the choice of black and brown.
Pink color in psychology: meaning
And what about pink, because it was with him that we started the article? What does pink color mean in psychology? This shade is not as simple as it seems. The thing is that it is derived from red and white, therefore it simultaneously symbolizes passion, sexuality, tenderness, purity and credulity.
The positive qualities of pink are tenderness, innocence, renewal, femininity. It calms and reduces aggression, and also expresses love. Moreover, the more tender the shade of pink, the more it is associated with various manifestations of love between partners. Pink in psychology is considered feminine and is fully consistent with the energy of the beautiful half of humanity.
Negativity of pink is considered frivolity, the desire to live in order to show oneself, inconstancy. Psychologists say that people who prefer this color can easily betray and at the same time make another person guilty. These are sensitive and dreamy natures that are far from real life and are ready to adapt to others. But at the same time, such individuals are “on their own mind”, it is difficult to understand what is hidden behind the facade of their smile.
Pink Fashion
Pink began to conquer the catwalks in the thirties of the last century. Then he was taken as the basis of her new collection by designer Elsa Schiaparelli. Since that time, pink triumphs around the world, gradually turning even into a men's wardrobe.
Although life in pink is more suitable for women, and a strong half of humanity subconsciously feels it, therefore it rejects this color in its clothes and associates it with female frivolity.
Kids and pink color
Pink color in the psychology of children plays a very important role. If you have a daughter, then you must have noticed that she has been attracted to pink toys and clothes from early childhood. Why do you think so?
In fact, everything is simple - girls subconsciously associate the pink color with tenderness and defenselessness. It is surrounded by such toys and things that they feel calm and peaceful. Psychologists have proven that pink color acts on children very favorably - relieves tension, reduces aggression, raises mood and raises attention. Therefore, if you have such an opportunity, be sure to arrange a nursery in pink colors. To do this, it is not necessary to completely paint the walls and select furniture of a suitable shade, just make some accents in the form of sofa cushions, accessories and curtains. In such an interior you will definitely grow a real princess.
Therapeutic effect of pink
Pink in psychology is considered to reduce pressure and heart rate. It helps to increase appetite, improves sleep and even restores digestion. Many people know the ability of pink to cheer up. For example, in one of the most criminal cities in India, authorities repainted the facades of houses in a pleasant pink color. And just six months later, they were struck by the effect - the crime rate decreased by forty percent, and the population responded very positively during social surveys about life in their beloved city.
It is known that sports locker rooms are often painted pink to reduce the aggression of athletes after the competition. Beauty salons and spas also often use pink to relax clients while waiting for treatments.
Soft design
Psychologists say that all shades of pink in the interior are shown to people born under the sign of Pisces. In addition, flamingo shade walls expand the room and seem to fill it with air. In this interior you feel cozy and comfortable, you want to relax and not leave the room anywhere.
If your work is associated with stress and frequent moving, then arrange one room in pink. In such a room, you will quickly abandon all the bustle of the day and restore peace of mind.
Many women really like the pink color, but they believe that they can not afford to relax enough to choose clothes or accessories of this shade. However, psychologists advise to be sincere with yourself, so if you like life in pink, then do not be shy - take a step towards femininity and tenderness.