Each of us uses social networks for different purposes. Most users communicate with them, meet new people, view the news of their friends, read interesting materials. However, for social networks there is another application - commercial. They can be a great tool for a business.
For example, if you know how to create a Vkontakte group for sales, you can do this and simply attract interested users. This solution allows you to run your own business online with virtually no investment! Want to know how to do this? Read our article.
VKontakte groups
If you used the designated social network, you should know that it provides the ability to create groups and pages for promoting goods. They come in two forms: in the form of a community into which any user can be invited as a member, as well as in the form of a single page that makes publications on its own behalf. How to create a group "In Contact" (for sales, chatting with friends or organizing some kind of event - it does not matter) is described in the rules of the service. True, reading all this is completely optional - the whole procedure is extremely simple. You can make a community, as you can see from the photo below, on any topic.
You need to go to the “My Groups” tab, and then in the upper right corner you need to click the link “Create Group”. Then you will be sent to a page with empty fields in which information about your group will be entered. Here, of course, you need to fill in the data about your product, as well as your contact details.
Create your own group
Many users who want to try their hand at a business organized on social networks are wondering how to create a VKontakte group to sell clothes. However, this formulation is not entirely correct. The task should be set as follows: how to promote the group "In Contact"? Indeed, in fact, a simple launch of the community takes several minutes - this is a free action, which the ordinary user of VK will cope with without any difficulties.
Another thing is filling the group, attracting people and conducting sales of goods. All this can be outlined by the question: "How to create a VKontakte sales group?" Unfortunately, there is no single answer to it, because it all depends on the business niche you have chosen (the category of goods that you sell). Let's try to analyze some of the main factors that influence the level of sales.
How to fill a group?
One of the most important elements of your community selling, say, clothes, is content. If you want to engage in the sale of a product, you must first prepare its high-quality descriptions and photographs. It would not hurt to explain to the buyer the detailed procedure for ordering things from you: delivery, payment, guarantees. For some reason, those who are looking for information on how to create a VKontakte group to sell goods forget about this, thereby arranging additional inconvenience to their customers. Remember: ordering a thing from you should be very convenient and fast for the user. Accordingly, it is necessary to create your own group, guided by this principle.
How to promote a group?
Suppose you have established contact with product suppliers and created quality content for your group. Before you, of course, instead of asking how to create a Vkontakte group for sales, now a completely different thing has arisen - how to promote the community. After all, participants are your potential buyers, able to advertise your business, make it profitable. There are many ways to attract participants. This is the VKontakte advertising network (ads that appear in the left panel), ads in other, similar groups, organizing contests for participants with prizes, inviting friends and much more. As practice shows, using one of these methods is ineffective. A combination of different paths is needed here.
How to organize sales?
Having learned how to create a Vkontakte group for sales, how to attract people, you only need to organize these sales. Well this is not such a difficult task. It is necessary to think over ways of delivering products to customers, calculate its cost, determine who will sort orders, arrange packaging for goods and other nuances. Having thought over them, you can safely say that you organized sales in your group.
The next step is the promotion of your store. Everything is natural here: the larger the audience you can reach, the more you will earn on sales. This, in turn, will bring you tangible benefits in the long run. Perhaps, in the course of working with your group, you will also be forced to switch to a single category of goods, develop a corporate identity, and so on. In fact, it all depends on your imagination and experience. As the successful stories of other stores show, it’s real to start trading “VKontakte”. The main thing is to find your niche and organize all working business processes correctly. If you succeed, consider that you have created your own business. Further profit in this case is only a matter of time.