In the era of the Internet and mass media, there are many commercialized resources created for advertising, profit and attracting a new audience. So Vevo is one such resource. Services are presented as a separate resource, and as a channel on Youtube. The resource is very popular and brings a lot of money. So, Vevo - what is it?
In Russia
Unfortunately, in our country this resource is not fully available. When you try to access the official site, the user will receive a notification that his region is not supported. This often raises questions in the Vevo style - what is it? However, Russians can view the clips that the resource posts on Youtube. In the case of the popular video hosting, there are almost no restrictions. Russia has a similar resource, it is aimed at a national audience and mainly at Russian-speaking countries. Perhaps, after some time, Vevo will enter the Russian market fully and will be able to work fully, using all its capabilities, and the unavailability of the service is associated with preparation and adaptation to a different audience.
Celebrities
Surely, many users of Youtube video hosting have noticed that almost all Western artists have content posted from accounts associated with Vevo.
Clips are unwound on a cosmic scale, because the resource brings together stars such as Eminem, Nicki Minaj, Kanye West, Lady Gaga and many other celebrities. Based on this, Vevo easily promotes new and little-known performers due to its audience and recommendations from the channel. By the way, at the moment the channel has more than one billion one hundred million subscribers. However, it is not surprising, because Vevo is a free way to watch clips and listen to music in excellent quality. It's hard to find a famous artist whose videos would not be associated with Vevo. Almost all music on Youtube is officially laid out by this channel.
Brand history
Thanks to the collaboration of the largest recording studios in 2009, Vevo was created. What is this association? Divisions of Sony and Universal, as well as several other major brands, exchanged content licenses and launched the joint resource Vevo.com. The collaboration became fruitful almost immediately and brings huge funds due to the huge reach of the target audience through advertising and partnerships with video hosting Youtube. At the moment, the resource boasts the presence of its own mobile applications, also designed to use video content. Applications are available on all modern smartphone operating systems and are available in official stores, such as the Play Market or AppStore. However, in some states problems may arise both with downloading and using applications, because they function all according to the same principle of dividing the services provided by region. Perhaps the resource needs more time to ensure market access in those countries in which it is not represented.
Ello
Vevo-like Russian music channel on Youtube. The audience is smaller, but the project is developing and collaborating with many domestic celebrities. The scheme of popularization of performers is similar to a foreign resource: when a clip of a new and unknown artist appears, it quickly unfolds. This is possible due to the large number of subscribers and the recommendation system on Youtube video hosting.
Total
In conclusion, I would like to say that both services provide excellent opportunities for free listening to music and watching video clips in high quality. Given that most content is now paid or contains a lot of advertising, this is an ideal alternative to online music stores. However, the company went the other way, focuses on free views and is steadily developing the Vevo brand. What does it give? Vevo claims to be the laurels of music channels, even such as MTV.