Business in European countries is much more developed than in Russia. Every now and then there are new ideas and companies that offer consumers innovative products. Not all business ideas from Europe can be applied in Russia: the difference in mentality and legislative base affects. But this article contains the best and most interesting cases that can help you create a unique business.
Business in Europe and in Russia
Every entrepreneur dreams of starting his own business in an unoccupied niche or immediately gaining a certain competitive advantage, which will help to quickly recoup investments. It is quite possible to do this if you release a product with a twist that will be favorably different from the rest and attract the attention of buyers. In the European business sphere, there are many successfully acting ideas that can be applied in Russia. But in this case, you need to understand what is the difference between business in Europe and Russia in order to be able to properly level the differences:
- European business is aimed not only at its own profit, but also at the benefit of society. Businessmen believe that the most successful is the one who managed to combine these two factors in one business. The most popular are environmental startups and various social projects.
- Business etiquette. In Europe, there are many different cultures and nationalities that have their own ideas about doing business. But in general, Europeans are much more punctual and mandatory, and also try to comply with the agreement. The most responsible are the Swedes and Irish.
- Less corruption. Of course, in Europe they also give bribes, but the scale of corruption is much smaller than in Russia. Thanks to this, only truly viable and relevant projects make their way to the market.
- Transparency - all reports of large companies in Europe can be found on the Internet, so buyers and partners can follow the development of the project. Thus, greater honesty is achieved in relation to the clients of the company.
More recently, Russian business was considered criminal and shadow. But now in large cities of Russia there are more and more young brands that set as their goal honest profit and development of their country. Over the past five years, many Russian social and environmental projects have appeared: the Thank You store, Nochlezhka, Season Market and others. But there are many business ideas that are waiting in the wings for implementation.
Hygge Store
Selling a variety of home accessories and items is one of the most popular business ideas in Europe. These products can be inexpensively purchased in China or even made by yourself. The word "huggge" itself means comfort and symbolizes the departure from the hustle and bustle in the walls of your home. This coziness can be achieved in different ways, but there is only one general principle - a person surrounds himself with things and objects that are dear to him and symbolize something pleasant and relaxing. It can be candles, beautiful textiles, convenient and comfortable furniture, lamps with a yellow light. The concept of the huggge interior includes the following principles:
- comfortable and soft sofa, a large chair in which you can climb with your feet;
- large cups from which you can slowly sip your favorite drink;
- various natural fragrances for the bathroom (candles, foam products);
- nice books to relax;
- blankets, pillows and other products that give a pleasant tactile sensation and warmth.
Since the hygge-interior involves decorating with inexpensive items, with a little skill and experience, you can easily learn how to make products yourself. If you are afraid of high costs, for starters, reviews recommend creating an online store on a free online platform, which will save significantly. The rest is up to you - a little advertising and participation in various handmade fairs will speed up the process. Selling goods for rest and relaxation is a good business idea from Europe with minimal investment.
Printing products on a 3D printer
More recently, printing three-dimensional products on a printer seemed something fantastic. Now, such products are not so expensive, but they can reproduce almost any model that has a detailed drawing. The most popular are various small plastic components, souvenir products, as well as a variety of figures. Here are a few business ideas from Europe that make money by printing figures using a 3D printer:
- Souvenirs with the image of the city - a three-dimensional printer can easily print hundreds of miniature architectural symbols, which are likely to be in demand among tourists.
- Collectible figures in the form of famous characters from comics and films will appeal to collectors and fans. To implement this case, you need to purchase a good 3D printer with high detail.
- Using three-dimensional technology, you can make high-quality toys and puzzles that can entertain adults and children on the go.
According to reviews, to open such a business you will need about 300 thousand investments, and the monthly profit, subject to full workload, will be about 140 thousand rubles. Thus, the business will pay for itself in just a few months.
Tactile mattress
What are the latest medical business ideas in Europe? More recently, special devices for premature babies have appeared on the market. Tactile mattresses, which are placed in the incubator for newborns, are able to transmit the heartbeat and warmth of the mother of the child. Thus, the intrauterine environment is reproduced, which is necessary for the baby to fully develop. According to recent studies, the touch and warmth of the mother is vital for the baby: they help to cope with stress, establish vital processes and feel safe. Unfortunately, premature babies cannot be taken out of a special incubator, because it provides optimal temperature and oxygen supply.
A special Babybe device consists of several parts: one of them is attached to the mother's chest, allowing her to read her breathing and heartbeat, and the other is a soft mattress. It is made of material that is as close as possible to the skin of a person. The mattress transmits information received from the receiver through sounds and small vibrations. This business idea from Europe received a great response from mothers around the world, as it helps to maintain the health of the most vulnerable patients.
Toy robot for dogs
Pets have long become not just human friends, but real family members. They, as young children, constantly need to pay attention. But what about those owners who are forced to work hard and cannot spend all day with their pets? Resourceful European dog breeders came up with a way out - this is a special CleverPet robot that can not only occupy the four-legged, but also teach him something new. CleverPet is a small device with three indicator lights and a recess in the middle. The dog must press all the illuminated keys one at a time to achieve the color match of all three fixtures. After that, in the middle of the robot, a lid opens, under which a small amount of feed is hidden as an encouragement. In addition, the robot is equipped with a camera that allows owners to watch their pets online. A similar device costs $ 250, but with some technical skills, you can make it yourself. And in general, long-playing toys for animals, according to reviews, are in increasing demand both in Europe and in Russia.
Virtual reality
Among the interesting business ideas from Europe, virtual reality glasses can be noted that help diversify leisure and get new sensations without leaving your home or even getting out of the couch. For example, the new development of LiveLike Vr allows fans to watch the broadcast from the stadium and even virtually attend the game with their friends. You must use the device with Samsung TVs, which broadcast matches and games in a special format. With the help of virtual reality glasses, you can also organize your attraction. To develop this business idea, you will also need a manipulator and a computer with a powerful video card, as well as a place with high traffic. For a month on an attraction you can earn from 40 to 100 thousand rubles, and the initial costs will be about 300 thousand rubles.
In addition, such products can be installed in various time cafes, which can be used to visualize computer games or for film screenings. These are just a few examples of how you can use virtual reality glasses.
Vending machines with an unusual "stuffing"
Vending machines with food and drinks have long become a familiar reality for residents of big cities. They are installed in hospitals, educational institutions, public institutions. In them you can buy a light snack or a drink. But recent polls show that people are unhappy with their content. There are more and more supporters of a healthy lifestyle, and chocolates and bars are clearly not conducive to increasing life expectancy and health. Therefore, a fresh business idea from Europe recently appeared, which suggests using salads and other healthy products as a “filler” for automatic machines.
The main task is to find a passageway in which there will be enough adherents of a healthy lifestyle. An ideal point for placing a machine reviews are considered a small fitness club or university. The machine must be kept at a low temperature so that the products do not deteriorate, and, of course, you need to monitor their freshness. The costs of this business idea from Europe will not be very large: a vending machine costs about 150 thousand rubles, and renting a place will cost only 5-10 thousand per month.
Standing work table
Every year, more and more freelancers - people working at home, become more and more around the world. Like office employees, they often have to spend a whole day sitting at a computer, which negatively affects the spine and overall health. A new business idea from Europe with minimal investment is to sell a special folding table. When folded, it plays the role of a small computer stand. But if you get tired of sitting and want to work while standing, he will effortlessly raise your laptop to the level of your eyes.
A folding table can be purchased on foreign sites or designed yourself. Its initial low cost allows you to quickly recoup costs, while not renting any premises. For buyers, it is only beneficial, because osteochondrosis and scoliosis can develop from sedentary work, and these diseases cannot be called pleasant. In addition, such folding tables are very compact and do not take up much space in the apartment.
Fitball Chairs
Continuing the theme of health, one cannot but touch upon another important piece of furniture in the office: a chair. What innovative chairs have not been invented in order to remove the load from the back of office workers. But all of them are quite expensive, and not everyone can afford them. But recently, a new idea from Europe for small businesses has appeared on the market. This is a special stand in the shape of a chair. In its center there is a recess in which the fitball is placed. Such a chair looks rather unusual, but combines the benefits and convenience. Due to the small instability that you experience while sitting on the fitball, your back muscles train. Small fluctuations also help not to sit for a long time in one position and constantly change the pose. Fitball chair can be a real salvation for owners of a sore back. It is best to sell such a product in specialized orthopedic stores.
Unusual fitness
Conventional fitness clubs are gradually ceasing to attract people. The repetition of the same type of movements does not stimulate playing sports, so people are looking for something that can captivate them and help to maintain a mobile lifestyle. Among the interesting business ideas in Europe are the following:
- EMS training is gaining popularity in Russia. Classes are held in special simulators that increase the load on the muscles and allow you to spend only fifteen minutes instead of an hour.
- Punk rock aerobics. If you ever attended concerts, you could not help but notice how much energy is spent during them. The creators of this direction understood this and now use jumping and loud music for fitness training, thereby proving that playing sports is not only useful, but also fun.
- Anti-gravity yoga is a hammock class. Performing asanas while hanging in the air turns out to be much more fun for many. This kind of yoga helps to stretch the muscles, strengthen the body and relax.
- Fitness exercise on jumper springs is suitable for those who are tired of familiar rollers and bicycles. Just buy the necessary equipment, and attention to your fitness project is provided.
Gluten-free baking
More and more pastry shops and bakeries are opening in cities. They are in demand, because who can pass the door, where does the fragrant smell of fresh pastries and coffee come from? However, due to many competitors, the threshold for entering this niche is rather high. But there is a way out - you just need to give your project a special zest. From the top of business ideas in Europe, you can gather the necessary information and create, for example, a bakery that specializes in gluten-free pastries. Gluten is a sticky substance found in wheat and certain cereals (rye, barley, oats). It affects digestion and, according to recent studies, accelerates aging and causes a number of negative changes in the body. Therefore, the so-called gluten-free diet, which implies a rejection of traditional flour products, is becoming increasingly popular.
Bakery stores that support "clean" food, in which harmful ingredients would be minimized, would surely be popular among residents of large cities. As for any other cafe, for business success, reviews recommend conducting a study of the target audience and choosing a place with high traffic.
Summary
Business ideas from the USA and Europe can help those who are not sure what they want to do and are looking for fresh cases for their company. The main thing is to choose wisely and be able to adapt Western ideas to the modern Russian market.