Behavioral factors - a set of actions of all visitors to a particular site. Such moments as the entrance of visitors to the site, their time spent, clicks on the proposed links, browsing the pages or returning to the site are considered behavioral factors. When ranking sites, search engines focus on behavioral factors, the analysis of which has become an important part of SEO optimization. Given that there are not even ten such factors, search engines - both Yandex and Google always prefer to take into account behavioral factors, forming a ranking algorithm. That is, sites that have good traffic, attract unique users, are well-structured and convenient win the competition from rivals when the other optimization requirements are met.
Attendance, detailed statistics and usage, as well as full-fledged unique content that makes the site attractive to users are closely related to behavioral factors. A similar algorithm is aimed at improving the quality of the site, its usefulness and competitiveness. Today, everyone understands that website promotion, only thanks to links, will be inferior.
The time the visitor uses the site and the bounce rate are the two most significant factors for search engines.
For example, specialized service programs that track statistics on visits to Google Analytics and LiveInternet sites, accounting for so-called bounce rates is considered very important. Failure means that, only after entering the site, following the link, the user instantly closed the window, did not linger for a second, was not interested, and completely refused to view its contents. The reasons for refusing to browse can be both the poor quality of the site, and the discrepancy between the content of the request and the lack of necessary information. Despite everything, there is an opinion that about 60% of failures affect the position of the site.
Work with behavioral factors is a new industry in Internet marketing, which includes social and psychological criteria for selecting an audience, monitoring the work of competitors. Over the creation of technologies that allow accurate reflection of behavioral factors, search engines work. For instance: In addition to taking into account behavioral factors, the Matrixnet technology is used, which determines the relevance of the site using manual user ratings. This means that manipulators of optimizers pose great obstacles to search engines, but it is supported , high-quality and successful online products.