In the modern world, a stable position in the market of services and goods of any enterprise depends on the level of its competitiveness. The competitiveness of a product is the level of its technical, economic and operational parameters that allow it to compete (compete) in the market with other similar products. In other words, this is the ability of a product to meet the requirements of the market in a certain time period in comparison with competitors.
The competitiveness of the product is formed by establishing, ensuring and maintaining a certain level of competitiveness at all stages of its existence: from the first stages of its creation to the promotion to the consumer. Competitiveness assessments are carried out by entities such as suppliers, consumers and experts.
The competitiveness of products is influenced by factors that not only contribute to sustainable production, but also the organization of high competition of goods in the market. Such factors can be divided into three groups:
· The level of quality of manufactured goods;
· Price of the manufactured goods;
· Rendering service, various types of free services, etc.
Along with competitiveness, product quality plays an important role in the development of any modern enterprise . Quality is understood as a combination of characteristics and properties of a product (or any other object) that give it the ability to satisfy expected and conditional needs. It should be noted that the quality and competitiveness of products are two closely related concepts. Both that and another is a means of assessing the final results of labor, including its usefulness. Common to the two concepts is the fact that they represent the dynamic characteristics of the goods, which are constantly changing due to the development of technological progress and social needs. But even despite this, it is not worth identifying these concepts completely, since the competitiveness of a product is nevertheless determined by the totality of only those properties that are useful (interesting) for the buyer and ensure that all needs are satisfied. The remaining characteristics of the product, which go beyond the designated interests, have nothing to do with assessing competitiveness.
Recently, it is increasingly possible to hear that a high level of income for the consumer segment can be obtained if the competitiveness of the goods increases due to an increase in its quality level. Indeed, such a move by manufacturers is justified, and it will also contribute to social progress.
It should be noted that competitiveness is a dynamic category, depending on the market situation, the nature of needs and their changes, service conditions, solvency of demand, etc. Thus, a high-quality product may become less competitive if the price rises noticeably due to the endowment of the product with properties that do not cause buyers significant interest. Therefore, so as not to reduce the volume of output, and, consequently, profit, enterprises should often make a decision to lower prices for high-quality goods or introduce various conditions that will allow the consumer to make a purchase in favor of this product.
Thus, in order to increase the economic stability and efficiency of the enterprise, more and more attention should be paid to the quality of products, since it is precisely this that ensures the production and promotion of competitive products.