To understand which product is the most popular in Russia, experts conduct various marketing research. This is necessary in order to regulate the market, optimizing the ratio of domestic and imported products. Now many different things are imported from other countries, mainly from China. This is due to the low cost of such goods. There are many difficulties on the way to the active exit and popularization of domestic producers among the population, the main of which is the legislative framework. Recently, the government has been supporting small and medium-sized businesses so that new enterprises appear and certain industries develop, and special projects are developed. They are aimed at satisfying the demand of the population and producing the most demanded goods in Russia. This type of product will be discussed below.
Hot Products
The rating of the most popular goods in Russia is due to the popularity of certain types of products. Most often these are essential goods, fashionable things. In general, we can say that this is an object that meets the immediate needs of man. If we consider the domestic market, then our people, of course, are in demand in food products, household chemicals, cosmetics and hygiene products, textiles, household appliances and electronics. A separate category, included in the top of the most sought-after goods in Russia, is products for the youngest part of the population - for children.
Grain Products
When asked which product is most in demand in Russia, the first thing that comes to mind is food. Among them, one can single out the main element, without which not a single meal in the Russian house - bread. No wonder he has a special place in the diet of every person, because he saved in the most hungry years. Maybe that is why bread has such an important role. Of course, it is one of the most sought after products.
Do not forget in general the group of grain products. Most Russians always have flour in their home. Eating is most often accompanied by another product in this category - this is cereals. Not all countries can boast of such diversity and choice, but the inhabitants of Russia actively include cereals in their diet.
Another popular product belongs to this group of products - pasta of various kinds. This is a cheap product that is available to most people. In the domestic market, various bakery products are in great demand.
Livestock Products
This category is the most sought after and best-selling products in Russia. Livestock products are taken into account in a certain ratio when calculating the consumer basket, since such products are needed to ensure a healthy diet. This merchandising group, in turn, is divided into three large categories:
- Eggs and egg products. They have in their composition a protein of good digestibility, a rich vitamin and mineral complex of elements such as A, D, E, B, essential amino acids, as well as choline and lecithin. Even despite the fact that eggs are a source of huge amounts of cholesterol, the norm of their consumption is 292 pieces per year.
- Meat and products from it. The nutritional value of this product is due to complete proteins. In meat, there is a lot of water and proteins, as well as extractive, nitrogenous substances and lipids. Meat products that are in demand among the population include offal, semi-finished products, sausages, smoked meats and canned goods.
- Fish and products from it. The consumption rate of this product is more than forty kilograms per year per person. This category is represented by a wide variety and choice. It includes fish itself of a different processing method (live, chilled, frozen, salted, pickled, dried and smoked), caviar, culinary products and semi-finished products, canned goods and preserves.
But in the implementation of these products, despite all their advantage in the form of popularity, there is one catch. It is the observance of storage conditions. People involved in the sale of such products must certainly remember and comply with them.
Fruits and vegetables
This category also includes the most popular imported goods in Russia. In particular, these are fruits and vegetables. She is just a storehouse of vitamins. But more than fifty percent of this merchandising group are foreign fruits and vegetables. They are mainly imported from the warm southern countries, such as Turkey, Georgia, Spain, Ecuador, Colombia and Greece.
Dairy
Another group popular in the domestic market is dairy products. Among Russians, milk is preferred. It is of varying degrees of purification and heat treatment, the percentage of fat contained and the level of additives. Products based on it include cream, cottage cheese, sour cream, cheeses and butter. The latter is presented in a large assortment. It can vary in the amount of fat, salt, moisture, and sugar.
A separate place can be allocated for dairy products. These include all milk-based products with the addition of special bacteria. This is kefir, fermented baked milk, sour cream and even cheese. All of them are of great benefit to the human body and are sometimes used for preventive and therapeutic purposes.
One cannot but mention the product, which is one of the most sought-after goods in Russia. It is specific and very vividly characterizes precisely the domestic market - it is condensed milk. It is a product of evaporated milk with added sugar. Condensed milk is actively used in confectionery, and to many people it replaces the usual derivative of beets.
Household chemicals
This type of product also belongs to the category of the most popular goods in Russia. Now, probably, no person can imagine his life without the components of this merchandising group. The rapid development of the chemical industry in this direction back in the nineties led to the fact that the range of these products has become very extensive. This group includes the following components:
- adhesives;
- abrasive products;
- paint and varnish products;
- mineral fertilizers;
- pest control products;
- detergents.
The latter are represented by a huge variety of products that are used by man everywhere. People use them to care for dishes, bathtubs, sinks, toilets, clothes, furniture, floors, etc.
In Russia, the most popular company that produces detergents, is the American Procter & Gamble. Under his brand, such powders as Myth, Tide and Ariel are produced and sold on the domestic market. More than seventy companies test their goods in Russia, but the most popular are Procter & Gamble, Henkel KGaA, Reclitt Benckiser, as well as the domestic Nefis Cosmetics.
Cosmetics and personal care products
This category belongs to the most popular goods in Russia, because without it the life of a modern person is impossible. If you classify countless personal care products, you can combine them into three large groups:
- Medical and hygiene products. These include skin, hair, and oral care products.
- Decorative cosmetics. Its main purpose is that it emphasizes the natural beauty of a person and hides small flaws.
- Perfumery. It is represented by a large assortment. This is toilet water, and perfume, and fragrant waters, and perfumes themselves. It is perfumes that are the most sought-after goods on the Russian market on the eve of the New Year or the Eighth of March. Perfumery also occupies a leading position in sales on the Internet. This is due to the fact that thus acquiring such products is more profitable. Regarding perfumes, there is such a feature as the constancy of choice: many people prefer one fragrance and, having ordered it on the site, they are sure of the infallibility of their choice.
Among all cosmetic products and hygiene products among Russians, anti-aging creams, shower gels, soaps, deodorants and antiperspirants are in demand.
If you determine the most popular brands, you can distinguish brands such as Black Pearl, Clean Line, Avon, Nivea, Garnier, Maybelline, Oriflame.
Electronics & Gadgets
In the age of information technology, almost everyone uses electrical products in their lives. Due to the fact that time and science do not stand still, their range is constantly updated. In place of one, once popular models come others. Over the past fifteen years, several generations of gadgets have been replaced. People also always want to be in the trend and have the latest innovations, so the demand for electrical products is very high. This also applies to the domestic market. These devices are designed to facilitate the daily duties that fall on the shoulders of a person. Among the most popular brands that produce almost the entire assortment of equipment, we can distinguish LG, Lenovo, Samsung, Apple, Phillips and Acer.
Appliances
The most popular Chinese goods in Russia are mainly this group. People are attracted by the low cost, which is due to the low cost. This is due to the fact that many world giants of this industry have their branches in China, where labor costs are not so high.
Many people prefer to choose household appliances in person, because this makes it possible to at least visually assess its quality. But this in no way affects the popularity of online stores selling this type of product.
At the moment, the demand for small household appliances has noticeably increased in the market for home products. These are irons, and blenders, and juicers, and meat grinders. Products intended for beauty and body care have a significant share. This includes hair dryers, razors, epilators. The popularity of this segment of household appliances is explained by the possibility of presenting it as a good gift.
Clothes and accessories
This category is mainly represented by the most popular goods in Russia from Moldova, Turkey and China. Leadership in sales of clothing and accessories is due to their intended purpose, that is, the protection of the skin. The second factor determining the popularity of this product is the desire of a person to express his personality.
Finding your target audience in this area is not so difficult. It does not matter at all how the sales will be carried out - whether it is a real store, or online portals. Twenty percent of the total population of Russia are buyers of clothing and accessories through electronic resources.
Toys
Toys are the most sought after goods in Russia from China. They have a fairly long life cycle, as they are relevant for people of different age categories.
Depending on the purpose of the product, it can have a completely different audience. It can be both small children and wealthy adults. The latter often collect handmade toys. That is, the sale of this product can be designed for a heterogeneous market segment, which indicates good business opportunities.
Medications
This product of the chemical industry cannot but be popular, as it, like the previous ones, is designed to meet the vital needs of a person. In this case, it is the need to be healthy. The target audience for drugs is very rich. This is evidenced by the huge number of pharmacies located literally at every step.