Today, the smartphone market (both in the world and in our country) is in a very active state. Every year, dozens of the largest manufacturers of electronic devices release thousands of new phones. Many of them are instantly redeemed due to active marketing and high-tech solutions used in the development process.
Not the least role in increasing sales of mobile gadgets is played by communication salons. They have a special policy aimed at getting closer to the buyer, offering him the best service, as a result - getting him to make a purchase.
One of the most experienced in the field of mobile retail is the network of Svyaznoy stores. Installments for any model, lending, support, assistance in choosing and many other services are available to every buyer. Excellent service, competent staff and flexible conditions allow us to talk about the continuous development of this network and its approximation to leadership positions.
About company
First of all, I would like to provide some information on what the Svyaznoy store is. Installments and other optional options will be considered in the text of our article, and as for the company managing the store directly, it was created back in 2002. As we recall, this happened on the eve of the “mobile boom”, when they began to buy more actively both expensive and “stuffed” with features, and simple, affordable models. Due to that period, many commercial enterprises operating in this area have succeeded significantly.
As you can see, today Svyaznoy (installments, conditions, cost, necessary documents, deadlines - everything will be described in more detail in the following chapters of our article) is the largest retailer. With its network of salons, one can speak, if not of a monopoly, then of a clearly dominant position compared to other companies.
Product Categories
Initially, the store we are writing about is selling mobile phones. Of course, then they were presented by completely different models, different from those that we have now. Following the phones, new components began to appear in the company's catalog, and one of the first was accessories. Cases, some laces, batteries and much more for your phone you could find here.
Today, the catalog contains dozens of categories of goods that Svyaznoy sells. Installment, of course, is not available for each of them, but any unit can be purchased on credit. Here, for example, you can also find tablets, printers, automotive equipment, routers, computers and much more.
Sale of phones
However, despite everything, installment phones at Svyaznoy are bought the most. Every customer who contacts the store can purchase a new device or get high-quality after-sales service. In general, the organization is designed in such a way that the buyer can use both the online resource to place an order online and visit a real store and pick up the product he is interested in personally. Accompanying services (including the installments offered by the Svyaznoy store) can also be connected in any of these two ways.
Online store
We will also briefly describe the features of acquiring equipment on the site page and live. So, the company launched an online shop in order to stay in a fairly competitive market and “collect” part of the Internet traffic, getting new customers. Without such a web resource, the company simply could not compete with other sellers offering equipment to the buyer. The prices here are the same as in real stores, just the form of the purchase is significantly different. The user needs to create an analogue of the “personal account” in which he must fill out his contact details and indicate the method of delivery and payment.
Salons of communication
As for real stores, here the whole procedure is somewhat simplified. The customer can pick up the goods right here immediately after payment. You can also make the latter both with cash, and through payment by credit card.
In the cabin, you can immediately take the smartphone you are interested in by installments. In Svyaznoy, there are always some interesting offers and promotions that can be used to save money, or even get some kind of product as a bonus.
Stocks
You can see all current offers by phone in the appropriate tab on the company's website. For example, at the time of writing, the following items were offered here: a 30% discount on a new smartphone (provided that it was ordered along with accessories); profitable loan, according to which the user must pay after a certain time after receiving the device; the opportunity to get a thousand rubles to your bonus account in order to spend them on your next purchase; as well as a campaign for unlimited mobile Internet for only 1 ruble for a certain period.
Of course, these promotions do not always work, and soon others will come to replace them, but nevertheless you can always get some additional benefits with them, so it’s better not to neglect such offers.
Lending
As an example, I would like to draw attention to the campaign on loans to mobile phones. It has been operating since April 1, 2016, the organizers are: Svyaznoy and a partner of the network, Renaissance Bank. To participate in the promotion, you must first buy one of the mobile phones presented in a special list on the official website. It, by the way, contains a couple of dozens of the most popular models of LG, Microsoft, Sony Ericsson and other devices with different cost. If the buyer places his order, the store provides him a loan without additional overpayments for a period of 10 months.
Such a loan, in fact, is the same, organized by the Svyaznoy salon, installment plan for phones. After all, interest, as in the situation with any classic lending, is absent here.
Plus, such an action has a number of positive qualities: a minimum set of documents when placing an order (you only need a passport, income statement and identification code); quick decision on the application (in 15 minutes); lack of down payment on a loan and a “zero” interest. The only negative is the limited number of models. For example, if you want to buy an iPhone 6 by installments in the Svyaznoy salon, you won’t succeed, because Apple is not in this list.
Installment plan
Separately, there is also the opportunity to get a phone, and pay its cost in parts. At the same time, there is no need to get a loan for such a technique. In this way, everyone can buy even an “iPhone” in installments without interest.
Svyaznoy, however, requires a slightly different set of documents from such a client. To do this, you need: a citizen’s passport, a certificate of income, a certificate confirming the presence of at least 3 months of experience in the last place of work. In the event that you are a private entrepreneur, - payment of 50% of the cost of the phone as a down payment. One more clarification should be made - such a proposal is valid exclusively in the stores of the Svyaznoy network (Minsk). Installments, therefore, can only be obtained by citizens of the Republic of Belarus.
How to issue?
As practice and customer reviews show, difficulties in arranging such an installment plan, as a rule, do not arise. Moreover, the user is given several options on how to place an order, to choose from. The first is a personal appeal to a communication salon. It can be any store network in Belarus. Company employees will give you a special profile. Filling it, you can buy, for example, in the network "Svyaznoy" iPhone 5s by installments. Of course, this can be any other model of the device.
The second option is to submit an online application. You need to download the form for it on the official website, then fill out the information, and then attach the scanned pages of your passport to the email. In addition, of course, you need to specify a mobile phone so that the operator will contact you and clarify the order.
The third way to get the goods in this way is a simple call to the "hot line" or by calling a specific salon. In this case, everything is very simple: you need to separately send scanned versions of the pages of your passport, clarify the details of the order and wait until they send you a confirmation.
Installment Reviews
In order to better understand how the form of providing goods by installments is actually arranged, we examined the recommendations left by customers on various forums and websites. This information most objectively reflects the real state of things: how profitable by installments, is it worth it to draw up, and so on.
After analyzing the situations that the buyers wrote about, we can say that with the installments in the “Messenger” (as, probably, in many other stores of this format), everything is not as simple and smooth as it seemed at first. In fact, the client must make additional payments, just the store and the bank in every possible way “mask” them until the last moment. For example, one of those is insurance. It’s practically nowhere indicated about it, which misleads the user, although in reality this is an additional 300 rubles of overpayment.
In addition, installment fees may apply. As indicated in the reviews, people were charged 50 rubles extra for each payment.
Thus, when applying for installments for 6 months, for example, a person had to overpay 600 rubles of the cost of the device. The question arises: what is the installment plan more profitable than the same loan?
Shop Addresses
However, as noted by other customer reviews, such an insignificant overpayment is worth it to be able to use the device and at the same time not to make all its cost immediately. This can explain the fact that many still continue to buy phones in installments. However, it should be borne in mind that the amount of overpayment will vary depending on how much the phone itself costs. For example, if you want to buy an iPhone 6S in Svyaznoy, then you should not expect an overpayment of 600 rubles. It will be much larger, because the price of the device is higher. Therefore, everything here largely depends on the class of the device, its characteristics and the risks that the store takes upon itself.