When post-war Europe freed itself from the ruins and moved on to the long-awaited peaceful life, its economic boom began. It was at this time that new fashion brands appeared here. One of them was the brilliant Morgan, founded in 1947 by the sisters Jocelyn and Odette. At first, the company produced only underwear, which, by the way, later became no less popular.
The company will release
Morgan watches much later. Jocelyn turned out to be an original and talented designer, and Odette was a very capable manager. Very soon, the sisters' abilities brought the brand popularity and fame.
By the beginning of 1975, a small family business at that time received an impetus for further productive development, when the still little-known Pierre Barush became the company manager. Thanks to his efforts, the company received a solid investment and entered into several serious contracts.
In 1983, Claude Bismuth joined the management of the company. He came up with his ideas about expanding production. In addition, he proposed moving the company to Sentier, a district that later became the heart of the famous French textiles. Two years after the creation of the new complex, Morgan became the largest enterprise in France in terms of output, using its own raw materials.
Having conquered the French fashion market, the company did not stop there, it boldly entered the European one, and then the world market of branded clothing and accessories was submissive to it. In 1997, the Morgan boutique opened in Russia. Today, Morgan has 575 stores in 57 countries.
Having achieved great success in the production of stylish clothes, the company begins to produce various accessories - perfumes, glasses, eau de toilette, belts and watches. Initially, accessories were not produced in a separate collection, but were only an addition to fashionable Morgan clothes. But in 1988, the situation changed when the accessories store was opened. From that moment they began an independent life. At this time, buyers first saw the Morgan watch.
This is a bright accent in the image of the “Morgan Girl” - airy and light, naive and romantic, and at the same time seductive and sexy. Each watch collection always makes a splash, and the original and unusual design instantly becomes a trend. Morgan watches correspond to the basic concept of the company - they are recognizable, fashionable, inexpensive and at the same time quality.
When creating new collections, the company boldly experiments with form, color, materials. All samples are original and unique: even within the same collection it is difficult to meet two identical samples. Morgan - a universal watch. They can be worn for work, study, for an evening walk with friends.
A feature of this watch is a miniature heart, which in different versions is present on all Morgan models. Women's watches often have a company name in their design. For example, in the last collection it is played with all kinds of straps and bracelet chains.
Morgan watches are a modern design, quite affordable price, excellent build quality. They are harmonious, while giving a sense of joy to each of its owners.