Today, more and more people decide to open their own business. There are a lot of options, everyone wants to get maximum profit with minimal investments. Now the alcohol business is quite developed. As you know, the most popular drink of this type is beer. Almost every person at least once tasted it, which is full of pleasant bitterness with a honey flavor. Countries such as Germany and the Czech Republic are famous for producing high-quality and tasty drink, which is widely known throughout the world.
Since we are talking about entrepreneurship, in this article we will raise the question of how to open a brewery. Moreover, we will focus not only on creating a business, but also try to talk about the subtleties that will facilitate the work of a novice entrepreneur and bring good profit.
Features
A businessman must understand where he will invest. To open a mini-brewery from scratch, you need to understand all the pitfalls, identify the advantages and disadvantages. Recently, a live unfiltered drink has gained great popularity. Most small breweries specialize in the production of this type of beer.
You can say: at the moment, and so many participants, the alcohol business is unprofitable. This point of view has a right to exist, however, even in such conditions, the brewery will be profitable. Firstly, it does not require huge investments. Secondly, it’s pretty easy to predict the course of a business. And finally, thirdly, you have to try not to burn out at the brewery.
The technology for preparing an unfiltered drink is very simple, does not require heat treatment and additional filtration. Live brewer's yeast is preserved here, without the addition of preservatives. There is one difficulty - the shelf life of such a beer is only a few days, but with proper planning and implementation of the business you will not have unsold liters left.
Classification
How to open a private brewery? First you need to decide on the type of enterprise. The essence of gradation here is the volume of output. A micro-brewery produces thirty to five hundred liters of beer per day. The area of the premises is approximately fifty or sixty square meters. A mini-brewery produces about ten to fifteen thousand liters a day, and less than two hundred square meters are not considered. The brewery, which is the largest enterprise possible, produces over thirty thousand liters of the drink per day.
If we talk about production technology, a full-cycle model and a shortened cycle are distinguished. To make a drink, you will need raw materials - these are barley or rye grains. They must be weighed, then crushed and proceed with the cooking of the wort. The full cycle is quite time-consuming and costly from a financial point of view. To simplify the production process, entrepreneurs use ready-made wort.
Advantages and disadvantages of a business
Before you open your brewery from scratch, you need to assess the market situation, consider all the pros and cons of this venture. The best option for beginners is to create their own mini-production of a shortened cycle and without serious investment.
The advantages of the beer business include:
- a high level of demand for live beer that has not passed pasteurization, because people always appreciate a quality product;
- minimal investment, while you can make good drinks;
- the possibility of expanding production by purchasing additional equipment and increasing the volume of the premises.
Among the disadvantages are increased competition, as well as a short shelf life of live beer. How to open a private brewery and immediately get a good profit? The main advice: do not spare money to improve the quality of goods, and set the price so that it does not exceed the average market price.
Company registration
It is worth noting that when registering a business, you will encounter bureaucratic difficulties. According to the law, an individual entrepreneur does not have the right to produce alcoholic beverages, so you need to register the company as an LLC (limited liability company).
How to open a brewery? One of the first steps is to submit documents to the tax office. The following official papers will be required:
- company charter, application in the form of P11001;
- selection of a tax system, order to appoint a manager;
- the decision of the founder on the establishment of LLC in documentary form;
- receipt confirming payment of state duty.
After the tax office has registered the Company, it is necessary to commission the premises. For this, it is necessary to obtain permits from the sanitary-epidemiological service, fire and energy surveillance authorities. As soon as you release the first batch of the drink, be sure to get a license and a hygiene certificate.
Do not forget also about the tax on the sale of alcoholic beverages - excise tax.
Room
What does it take to open a brewery? In addition to the registration of the organization, you should choose a room that meets all the requirements. It can even be located on the base. Among the technological features of the room are:
- the minimum area for a mini-brewery is one hundred square meters; if you want to open micro-production, forty are enough;
- Three zones should be allocated: administrative, industrial and warehouse;
- ceilings of at least three meters, the walls are decorated with ceramic tiles;
- concrete tile floors and waterproof;
- it is imperative to conduct communications like a gas pipeline, ventilation, water supply and electricity.
Equipment
The quality of manufactured products depends on two factors: raw materials and equipment. To find the perfect recipe for a drink, seek help from well-established vendors.
The choice of equipment depends on the planned volume of production. If you open a mini-brewery, you will need two containers (technological and for fermentation), laboratory equipment and a liquid transfusion system. When choosing equipment, special attention should be paid to:
- supply performance, the availability of a vortex tank;
- the presence of double walls in tanks, dimensions;
- the need for artificial cooling, warranty service, water and electricity consumption.
Equipment should be carefully selected before opening the brewery. "Caspari", "Heinrich Schulz" are considered good companies that sell equipment. You can purchase the Chinese version, it will be a little cheaper, but additional problems will appear.
Raw materials
In principle, the ingredients themselves do not change, the only question is their quality. It is not easy to find good suppliers, but if you constantly study the Internet and the media, there is a high probability of a positive result. The main components:
- Water. It is recommended to use a filtered liquid, cleared in advance of any impurities.
- Malt. Experienced entrepreneurs are advised to order this product from foreign suppliers. The price will be definitely higher, but the difference in quality is enormous.
- Yeast. A kilogram of products is estimated at ten thousand rubles.
- Hop. The astringency and taste of beer depends on it. Buy the ingredients according to the recipe.
Staff
How to open a mini-brewery yourself, without involving workers? Of course, this is not possible. If an entrepreneur wants to earn more, he should think about round-the-clock beer production. This will require at least two technologists. However, you need to understand that a large volume of production requires demand. Since the legal form of the enterprise is LLC, you need a person who will deal with accounting and other nuances.
You can not do without a technical employee, as the room must be constantly cleaned. If you have a small brewery, you can turn the business into a family business, subsequently expand and attract new personnel.
Marketing
Above, we examined step by step how to open a brewery. A business does not require large investments, while it is quite profitable. As you know, advertising is the engine of trade. In order to promote the product as qualitatively as possible, it is necessary to form the image of a potential buyer. It is necessary to use as many channels as possible to attract customers: television, radio, all kinds of ads and flyers, the Internet, advertising in public transport.
Come up with an unusual beer container with a catchy design. If possible, enter into agreements with food stores, periodically conduct tastings. A good advantage would be the creation of a system of bonuses, discount cards, etc. It must be remembered that the main flow of products will go through wholesale buyers. Bars, restaurants and shops want to work with a manufacturer of quality drinks. An important aspect is your integrity. Always arrive at meetings on time, deliver goods without delay, make a good impression. Then word of mouth will be used, and there will be no end to customers.
How to open a brewery? Business plan
As you know, it is impossible to create a profitable business without a well-designed business plan. Consider a specific example: a brewery with the production of about one and a half thousand liters of drink per day. In this case, the size of the room should not be less than one hundred and fifty square meters. First, let's talk about the costs of starting a business.
Renting such a room will cost about eighty thousand rubles. Floor-to-ceiling workshop repairs will cost around half a million. Equipment, depending on the brand of the manufacturer, will cost the entrepreneur in the region of a million rubles. The remaining costs, including transportation, advertising, paperwork will amount to three hundred and fifty thousand rubles. In total, it turns out that in order to start a business, you will need approximately one million nine hundred thousand rubles.
Now let's talk about the monthly costs. An entrepreneur should have another 1.5 million rubles for expenses in order to open a brewery. The calculations are presented in more detail below:
- rental of premises - eighty thousand;
- site maintenance and utilities - one hundred thousand;
- raw materials purchase - seven hundred thousand;
- wages - one hundred twenty five thousand with a staff of five;
- taxes, excise taxes and other payments - seven hundred thousand rubles.
Total - one million seven hundred and five thousand rubles per month.
Projected earnings
Now let's talk about the pleasant. We calculate the approximate income and payback period. The cost of one liter of dark beer averages sixty-five rubles, light - fifty-five. The second demand is increased due to the softness of the drink and price range. The average factory sells twenty-five thousand liters of light beer and fifteen thousand dark beer a month. It turns out that the monthly income from the brewery will be about two million three hundred and fifty thousand rubles. Thus, the net profit of the enterprise is six hundred forty-five thousand. The payback period in such circumstances is from five to seven months.
conclusions
Of course, in business everything cannot go smoothly. There are groups of risks, the main of which are supply disruptions from abroad for various reasons. To prevent stagnation of production, store raw materials for two to three months in advance in a warehouse specially designated for various needs.
In this article, we talked about how to open a brewery, whether this business is beneficial for entrepreneurs and what difficulties may be encountered along the way. As a result, we conclude: a mini-brewery is a promising business that does not require sky-high investments.