Why do most buyers opt for a particular brand of wine? Do they look at the appeal? Or do they clearly understand how terroir affects the properties of a drink? Or maybe they are looking for a year of millezim on a bottle? No, as a rule, wine is chosen ... by the name of the brand.
One of these big names is the wine Mateus Rose.
The brightest facts about the wine "Mateus"
- To date, more than 1 billion bottles have been sold.
Wine "Mateusz" can be bought in more than 125 countries.
- This is the best-selling rose wine in the world, despite fierce competition.
Description and specifications
Wine Mateus rose is a semi-dry rose wine. A little fizzy. Fortress - 11 degrees.
Color - an original and pleasant shade of pale pink, with an easy transition to salmon.
The taste is soft, floral, playing, fresh and juicy.
Brand history
The brand began its history shortly before the Second World War, in 1942, when the head of the family of winemakers Fernando van Zeller Gedes decided to create sparkling pink wine to complement and diversify the range of existing red and white sparkling wines. The fact is that sparkling wines were in great demand at that time in Europe and America.
Connoisseurs of wine "Mateusz Rose" could not help but pay attention to the image of a certain architectural building on the label. This is the Mateus Palace, which is located near the town of Vila Real, in northern Portugal. This is a masterpiece of architecture and a finalist of the project "Seven Wonders of Portugal." It was in its vicinity that a winery was built on which the first bottles of new wine were produced.
A curious fact: the palace was not the property of the Gedes family, so winemakers paid for the right to use its image on their bottles. The owners of the palace had two options: take a one-time fee or receive deductions from each bottle. They preferred the first and, of course, lost a lot, because so far more than a billion bottles have been sold. Even with a minimum wage, today they would be billionaires.
What determined success
- Good moment. Mateus wine matched the tastes of the time. Sparkling solemn wines, i.e. spumante wines, were very popular, and no such drinks were made in Portugal. Gedes was the first.
- A bottle . Its shape resembles a soldier's flask since the First World War. A very narrow neck passes into a pleasant drop-shaped roundness base. Besides the fact that at that time it looked very original among the rows of classic bottles, the drink in such a bottle seemed close and understandable, because many of the people still had very fresh memories of the war. Cork - only natural, because Portugal is proud to be the largest supplier of cork, but, unfortunately, recently many wines from Portugal are delivered under a screw cap.
- Color . Technologically, wine is made in much the same way as white wine, but Gedes chose another grape variety, red, for his novelty. When pressed, the juice comes into contact with the skin for a while, just enough to get a faint pink color. The hue and taste of the wine was really unusual.
Access to the market
Wine entered the British market in the 50s and became one of the wines of mass consumption. The fact is that before the war this category simply did not exist. Wines have been the subject of unit demand for certain segments of the population. Three brands - Black Tower and Blue Nun and Mateus Rosé - conquered the market. The sales and income of the Gedes family steadily increased. By the end of the 80s, a white version of wine was released - Mateus White Wine, and by that time the Mateus brand Rosé occupied 40% of the total market (more than 3 million boxes in 100 countries).
Today, Portugal is not considered a large wine-growing region for the production of rosé wines, significantly inferior in domestic volumes to Italy and France, but Mateusz Rosé is always among the top ten rosé wines.
Prices
How much does wine from Portugal cost? This country supplies wines of different price categories. It is famous for quality and affordable wine. Wine Mateus belongs to the segment of relatively expensive wines (if you take it for every day). As of August 2016, prices are approximately the following:
- Sparkling wine Sogrape Vinhos, Mateus Rose Sparkling Brut 750 ml, ordinary wine bottle - 1156 rubles, with a discount - 1099 rubles.
- Classic Mateus Rose in a bottle-flask, 750 ml - 750 rubles, at a discount - 713 rubles.
How much does Mateus wine cost in Portugal itself? There it is priced at about 4 euros per bottle. It can be seen in every supermarket. Flask-like bottles still look catchy and attract attention.
Other wines "Mateusz"
Wine "Mateusz" quickly became a sign of fashion of the 70s with its passion for everything bright and slightly extravagant, such as disco style and flared pants. Wine adorned every table, both festive and everyday.
By the 90s, sweet Portuguese wines had become less fashionable, in connection with which the company enriched its line with various variations of a well-known and beloved brand.
- In 2005, Mateus Rosé Tempranillo appeared - a brighter color, fruity, with perky strawberry notes, while it is well balanced with fresh acidity, reminiscent of the original Mateus Rosé wine, that is, it can appeal to those who are nostalgic for the 70s, but at the same time while time is well suited to the spirit of modernity. For example, the bulk of buyers in Spain are young girls.
- Mateus Sparkling. We will talk about brut wine separately below. Also in this series of sparkling (sparkling - radiant, sparkling) wines, in addition to pink brut, included white dry wine and pink semi-dry.
- Mateus Blanco - semi-dry white wine. This is the so-called still sparkling wine, that is, there is almost no carbon dioxide in it. Portuguese Mateusz wines are hard to imagine without a description of the white variety. Light white wine Mateus has a delicate citrus-fruity taste. Very fresh, young, with a good balance of acidity. Light, barely noticeable carbonation makes the taste even more lively. This drink will be just great in the hot season.
Brut
Brut is a very low-sugar sparkling wine. Sugar level - 0.3%, in addition, this wine is extremely low-calorie - only 64 kcal per 100 ml of drink. Their brilliant name - Brut - these wines received because the first to be rated by the British. When the whole world went crazy for sweet wines, it was in the UK that they were able to try how much brighter each note of sparkling wine is revealed in the absence of sweetness. Mateus Rose Brut is made in the best traditions of Mateusz wines:
- Perlage , that is, a game of bubbles, is very beautiful. Bubbles are small and persistent, give the wine a lively flicker.
- The taste is velvety, with a pleasant lively acidity. The shades of strawberries and apricot are felt. The finish is creamy.
- The aroma is felt notes of floral, fruity (ripe raspberries, apples, pears), with a subtle touch of the smell of toasted bread.
Why serve wine "Mateusz"?
It is universal. Of course, gourmets make some differences between brands of wine, offering light pink to combine with fatty meat dishes, and strawberry-raspberry - with desserts. But in general there are no restrictions, the Mateusz wine is quite soft, with a balanced taste, it will well emphasize cheese, fruits, red fish, grilled meat. Especially it will be appropriate in the hot season with light snacks and dishes, due to its freshness.
Some say it goes well with Indian and Chinese cuisines.
Rosé wine “Mateusz” will especially please those who like cheese, but don’t understand brands. Any grade will be well combined with it! The fact is that white and red wines in this sense are more capricious, not every cheese goes with red or white. And in dry pink there is the necessary acidity and fruitiness, which makes it an ideal partner for cheese.
How to drink rose wine
The strict rule of consuming rosé wine is served chilled. If we are talking about an aperitif, then it is cooled to 8-10 ° C, if with some dishes, then to 10-12 ° C.
High-quality wine is drunk in small sips, the only way you can feel the full delicate bouquet of flavors. Wine "Mateus" also has a pronounced aftertaste - a creamy shade.
Rosé wines are consumed young, for a maximum of 2 years after bottling. Years do not benefit them. Rosé wine is freshness, brightness, lightness, tenderness and juiciness. After three years, it will lose them, and, perhaps, so much that it becomes unpleasant for use. Years color those wines that over the years acquire elegance and softness. In order not to be mistaken with the moment the wine was discovered, you can refer to the table of millesimes, which indicates in which year the corresponding harvest was and when this wine should be consumed.
Reviews
Even a quick look at the reviews of Mateus Rose allows you to draw unexpected conclusions: this is really an outstanding product in terms of taste and other characteristics. Why unexpected? Because, as a rule, reviews are not so unambiguous, there will always be those who put not five out of five, but four. Everyone unanimously gives the Mateusz pink wine five, with the exception of individual buyers who put a deuce or a unit and describe bitterly tasted sour meat, which clearly indicates: most likely, such a buyer came across a fake.
How do shoppers describe wine?
Its taste is called very light, but unusual. Very peculiar and memorable, it is interesting to solve it. There are light sour notes, thanks to which the wine refreshes well in the heat. It is not cloying. But some call it too soft, vague. Others, on the contrary, write that the taste is bright, although indeed without cloying. It is amazingly suited to meat and seafood (squid, mussels, clams), it will complement sushi, Thai and Vietnamese dishes, as well as decorate salads and Italian dishes like lasagna and risotto.