Fast food restaurants are especially popular in big cities where everyone runs, hurries and eats on the go. Therefore, the opening of such an institution requires a correct and clear concept in order for it to make a profit. The relatively new restaurant "Burger Heroes" has managed to gain the trust of customers and expand its network throughout the capital of Russia. You can get a closer look at such a popular fast food place in our article.
"Burger Heroes" in Moscow
In fact, this institution has its roots in Germany. It was from there that the whole business concept was introduced and in Russia began its promotion in the form of a franchise. In many ways, this facilitated the efforts of Igor Podstreshny (the founder of the company in Russia).
What is a Burger Heroes? These are places that belong to the fast food format, but at the same time have a restaurant level of service and delivery. At the moment, in the capital there are more than 7 branches of the institution, which indicates its relevance and development.
Much attention is paid to the products from which the dishes are prepared. So, the most important ingredient for burgers is meat. By German standards, only meat of a certain variety can be used. For the entire Russian network of such cafe-restaurants there is a farm where black angus bulls are raised . From them get the same marbled meat, which is considered the standard for institutions "Burger Heroes".
In addition to the quality and naturalness of products in this network, they carefully monitor the creation of comfort and coziness of visitors, which is why all branches are carefully designed, every little detail has been thought out in the design of halls and kitchens, waiters and bartenders work as quickly as possible.
Selection of menu items
The assortment, although not very large, but in the menu "Heroes Burger" you can find everything you need for a hearty and satisfying meal.
The main dish for which people come here is a burger. The institution provides its customers with seven main types of burgers. At your discretion, you can supplement the burgers with the proposed components, replace them or even remove them.
Often change the classic bun to black, add onions (caramelized), jalapenos (for spicy lovers), goat cheese or even an extra patty. Thus, you can get a much larger assortment than presented in the main menu.
For those who want to complement their snack, there is always a choice of several options for soup, salad and side dish (french fries, parsnips or breaded carrots, onion rings). As drinks here you can choose a delicious craft beer (a choice of six types), cider, soft drinks, tea, coffee.
Additional services "Burger Heroes"
Unfortunately, for a long time the burger refused to introduce delivery, because, according to the founders of the company, long-term transportation "kills" the dish. However, with increasing demand and the increasing relevance of this issue among regular customers, representatives decided on a trial version. Now the Heroes Burger network has delivery, but only in a limited radius. This is several kilometers in the area of Triumph Square.
Why so few? Firstly, this is a trial version of work with delivery, and secondly, in order to maintain the freshness of the order, you need a maximum of 20 minutes.
For those who want to feast on burgers at home, representatives of the network promise a delivery time of 40 minutes, 20 of which will be spent on the preparation and packaging of the order, the rest on delivery. In this case, the minimum cost of the order should be 750 rubles.
Facility Features
It is noteworthy that even vegetarians go here. What did they forget in the "kingdom of meat"? Especially for them there is a special kind of cutlets - from chickpeas. To taste, they are very similar to meat (thanks to seasonings and spices), but otherwise they comply with all the rules of vegetarianism.
All types of burgers here have their own name, with each one having a mini-story or association. Therefore, you should not be surprised when names like "Black Mamba", "Nobel", "Kill Bill", "Papai Sailor", "Baron Dupont", "Agent 007" or "Sea Battle" come across the eyes of the menu. At the same time, the weight of the cutlet in any of the types will be at least 160 grams.
To complement the whole atmosphere in the cafe-restaurant "Burger Heroes" music of such styles as hip-hop, jazz, funk, reggae and soul sounds.
The most recent of the opened branches was the eponymous bar. Its principle is practically no different from previous institutions. It is decorated with materials such as stone and wood, and the basis of the color scheme is black and white. What is noteworthy here is a chic bar counter for lovers of delicious beer. Otherwise, the burger bar "Burger Heroes" meets the standards of its network.
Location of Fast Food Network Branches
All addresses "Burger Heroes" in the capital of Russia:
- Georgian Val, building 26 (the nearest metro station is Belorusskaya).
- Street Alexander Solzhenitsyn, building 1/5 (near the metro station "Marxist").
- Bolshaya Ordynka, building 19, p. 1, 2nd floor (near the Tretyakovskaya station).
- Kuznetsk bridge, building 12/3, p. 1, 1st floor (not far from the Kuznetsky Most metro station).
- Pushkinskaya Square, building 2, 1st floor of the Rossiya Theater (near the Chekhovskaya station).
- Triumfalnaya Square, building 2 (immediately near the Mayakovskaya metro station).
- Myasnitskaya street, building 38, 1st floor (near the Turgenevskaya metro station).
- Maroseyka, building 4/2, p. 1 (metro station "Kitay Gorod").
- Krymsky Val, building 9, p. 27 (kiosk).
- Kamergersky Lane, building 6, p. 3, 2nd floor ("Okhotny Ryad").
Operating mode "Burger Heroes"
Despite the fact that the network is the same, at different addresses the burger branches have their own mode of operation.
For example, burgers on Maroseyka, Georgian Val and Big Ordynka work every day in the same schedule: from 10 a.m. to 24 p.m., from 12 a.m. to 24 p.m. and from 11 a.m. to 24 p.m., respectively.
The remaining branches have a special mode:
- the institution on Triumfalnaya Square is open from 8:00 to 22:00 from Monday to Friday, and on weekends from 10:00 to 22:00;
- on Kamergersky Lane from Sunday to Thursday, the institution accepts guests from 9 am to 24 nights, and on Friday and Saturday from 10 am to midnight;
- on Solzhenitsyn and Myasnitskaya Street, branches work from 13 noon to 24, with the only difference being that in the first case on Saturday and Sunday the doors are open for customers from 2 p.m. to midnight, and in the second place on Friday and Saturday you can get here from 1 p.m. 2 a.m. the next day;
- Burger operates on Pushkin from Sunday to Thursday, from 9.00 to 23.45, and on Friday and Saturday - around the clock;
- the branch’s work schedule on Kuznetsky Most: from 11 a.m. to 11 p.m. from Sunday to Thursday inclusive, and on Friday and Saturday from 11 a.m. to midnight.
Promotional Offers
As bonuses that all people are so used to, the Burger Heroiz restaurant has happy hours for breakfast from 9 (11) in the morning to one in the afternoon (depending on the branch’s working hours). At this time, you can buy a set breakfast, which will include a sandwich or a burger "Mini Mi" with a hot drink. The cost of such an economical offer is from 150 to 200 rubles.
Periodically, themed events are held on the network when, when buying a certain type of burger, a drink from the establishment or a discount on the second burger is provided as a gift.
Customer reviews
In general, all visitors to the Burger Heroes are satisfied: the atmosphere, the prices, the service, the taste of the dishes, and their quality. Many recommend this place to their friends and acquaintances, not just as a place for a snack, but as a great option to celebrate a holiday or gather together in a noisy group of friends.
What do customer complaints sometimes come to? This is loud music, a large number of people and the lack of seats. If you compare the pros and cons, it turns out that there are much fewer minuses and they are easily fixable.
What cannot be attributed unambiguously to positive or negative opinions are proposals. One of the most frequent is the offer of visitors to arrange home delivery. As mentioned above, a trial version of this process has already been launched. During the work, the nuances that should be taken into account in this functionality will be identified, and after a well-established system and organization of this experimental option, the company will work on the development of this service.
According to many guests of the cafe-restaurant (at all addresses in Moscow) "Burger Heroes", this is an ideal place to eat cheap and tasty in a pleasant atmosphere.