They are striking to everyone who crossed the threshold of the alcohol market. Bottles of the traditional form, familiar to connoisseurs of classic whiskey, and the unusual color of the contents, intriguing and inviting, are Passport scotch, a drink that is among the twenty most bought in the world.
How did he gain his popularity?
History of creation
Passport scotch was created in 1965 at one of the distilleries of the famous Scottish Speyside, the “golden triangle” of Scotch single malt whiskey. On the territory of Speyside there are a large number of distilleries producing such world brands as Macallan, Glenfiddich, The Glenlivet and others.
Passport scotch was created by talented blending experts Jimmy Leng and William Longmore.
1965 was the beginning of a period of rebellious trends and trends of the twentieth century, the heyday of the hippie movement, when it was fashionable to listen to rock and roll and fight for the triumph of peace and justice throughout the world. The new alcoholic drink has incorporated the desire for adventurism and revolution - its taste is in line with the spirit of its era.
Taste
In order to saturate the Passport scotch with a rebellious revolutionary spirit, requiring novelty, a departure from rules and standards, the creators emphasized unusual taste sensations. They managed to achieve this thanks to the skillful combination of peaches and apricots with malt and haze. To prepare the drink, maple syrup, vanilla sweets and cream were used.
All Passport Scotch tasting whiskeys immediately notice a dominance in its taste of vanilla and fruit, which affects the overall impression of the product. It can be described as a “transparent” and light drink.
At the very beginning of the drink, dryness and harshness of whiskey are felt, the aftertaste is distinguished by the sensation of a soft combination of licorice and cream.
According to the creators, the taste of Passport scotch allows you to plunge into the atmosphere of the sixties, feel freedom, independence and love for everything on earth.
Design
The square shape of the Passport scotch bottle is a classic whiskey. Made of unusual "mystical" dark green glass, it is intriguing, exciting the imagination. The label is decorated with a ribbon depicting five emblems, each of which, according to the designers, is a symbol of strength, thirst for adventure, flexibility, freedom-loving spirit and quality.
The shape of the bottle, as well as its contents, is distinguished by an individual style and ambitious character that distinguish the product from other brands.
Specifications
Passport scotch whiskey belongs to the type: “blended standard”, the strength of which is 40%, the aging time is 5 years. Available in 1l and 700 ml containers.
Prices range from 700 rubles. up to 1000 rub.
About consuming Passport scotch
Reviews on the Internet are unanimous. Whiskey makes a wonderful impression on consumers, causes only positive emotions and leaves wonderful memories.
The regulars of the networks note a harmonious, slightly viscous and sweet, “transparent” taste of the drink, in which notes of apricots and peaches, shades of marzipan, maple syrup, vanilla, haze and citrus are noticeable.
Some write about a slightly “alcoholic” and harsh aroma, however, not overshadowing the overall impression of the drink.
Whiskey is pleasantly drunk and is the best suited for creating a unique friendly atmosphere.
The authors of the reviews pay attention to the quite reasonable price of the product and recommend it to their friends and acquaintances.
About popularity
Passport scotch is the first Scotch whiskey product to be touted as the basis for mixes and long drinks.
The drink is especially popular among young people who are prone to novelty, rebellion, and a departure from generally accepted rules. It was for young connoisseurs that the composition was created by masters of the blend.
Today the Passport scotch brand is the property of Pernod Ricard (owner of Martel and Biscuit cognacs, Olmeca tequila, etc.), whose experience for connoisseurs is a guarantee of the highest quality of alcohol.
Whiskey is not sold in England; its sales are focused on duty-free shops and exports. The annual sales volume is about 2 million boxes in more than a hundred countries of the world.
Passport scotch is one of the recognized leaders in the twenty most popular whiskeys on the planet.