Today it is hard to deny that more than two billion active Facebook users can help promote any business. The main argument is that in this social network, it is easier for people to find the information they need and interact with their brand on the Internet. How to make a business account on Facebook and promote it? To do this, you need to follow a few simple steps.
registration
You need to go to the Facebook website and click "Create Page" (in the upper right corner of the screen). You will see several choices, including the local business, brand or product, and the community. Select the type of business for which you are creating a Facebook page. If it belongs to several categories, opt for the one that your potential customers will prefer first.
How to make a business account on Facebook? Step by step, this process looks like this. When you click on the type of company in the menu, a window will open asking you to provide some additional information, such as the name of your company, address and category of the page. When you start typing anything in this field, you will see a list of possible options to choose from.
When you are ready, click "Start." Please note that this means that you agree to the Facebook terms for business pages, so you should check them before proceeding.
Adding a photo
How to create a Facebook business account after agreeing to the terms of the social network? Next, you must download the profile and covers for your page. It is important to create a good visual first impression, so place these images correctly. Make sure that the selected photos match your brand and are easily identified with your business.
First upload your profile picture. It should include the name of your company, which appears in the search results. This picture should offer user interaction. Remember that it will always be displayed in the upper left corner of your Facebook page.
If you are a major brand, using the appropriate logo is probably a safe way. If you are a public person or public figure, the image of your face will work best. If you represent any company, a good shot of products manufactured at it or another well-known object will attract potential subscribers faster.
Your profile picture will begin to appear as a square on the Facebook page, but in ads and publications it will be cropped to a circle, so do not place any important details in the corners. When you choose a great option, click "Upload a profile photo."
How to set up a Facebook business account next? Now it's time to choose a cover image. This is the most visible picture in the corporate Facebook account. This image should convey the essence of your brand and its personality. It will be displayed with a resolution of 820 x 312 pixels on the desktop or 640 x 360 pixels on a mobile phone. The image must be at least 400 pixels wide and 150 high. After choosing a suitable image, click “Download Cover Photo”.
Exploring Your New Page
How to make a business account on Facebook? After completing the above instructions, your page will be ready, but it looks extremely sparse. At this stage, you can quickly view several functions (from those offered by the service). If you don’t know in detail how Facebook business pages work, it’s recommended that you click on the tips to find out where everything is located. It only takes a few seconds.
Even though there is already a Facebook page skeleton for your business, you will have to do a lot of work before presenting it to your audience.
Add a short description
How to add a business account to Facebook correctly? This is an opportunity to tell people about your business. The description should include only a couple of sentences (maximum 155 characters), so do not complicate it too much. Click "Add a short description" and then just share what your customers need to know. This must be done as clearly and concisely as possible. You can add more details later.
Click “Save” when you are done with this work. These are the basic requirements for a business account via Facebook.
Create your username
Your username, also called your conceited URL, is how you tell people where to find you on Facebook. It can be up to 50 characters long, but do not use additional characters unnecessarily. Too much extra information just gets in the way. You need the name to be easy to type and easy to remember. The name of your company or its obvious abbreviation is the best choice.
Click "Create a username for your page" to configure your personalized URL. Enter your chosen value. After that, click "Create Username" (when you are done). A window will appear with links that people can use to subscribe to your Facebook and Facebook Messenger accounts. Click OK to continue filling out your created page.
Filling in the main sections
How to make a business account on Facebook more informative? Of course, you may be tempted to leave details for the future, but it is important to fill out all the fields in the "About" section of the Facebook page from the very beginning. This is due to the following reasons. Since Facebook is often the main platform where potential buyers can see information about you, it is important that the data is as detailed as possible.
It’s also prudent to list information about the operation of Facebook Messenger (for example, hours of work of your online help desk representatives and estimated response time).
How to create a business account on Facebook with all the information? To start entering data, click About in the left menu of your page. On this screen you can add or edit specific information about your company, such as the date of foundation, contact details and other accounts on social networks. Depending on the type of your business, you can add some additional information, such as a menu or information about your price range, as well as whether you offer any unique services.
A screen is also available in the social network interface, on which it is possible to add a more detailed description of your business. Click "Edit History" on the right side of the page to provide a detailed description of what your company offers to customers. Make a neat advertising post so that users like your account. This can convince them to become your customers or subscribers.
This is a great place to post news and interesting articles on the topic of your proposal. All this should indicate that you intend to interact with subscribers and answer their questions and wishes.
To indicate your location and opening hours, click "Change page information" in the upper right corner of the screen. When you are done with all this, click “Save Changes.”
Creation of the first post
How to connect a business account on Facebook to ensure an influx of subscribers? Before you start inviting people to your Facebook page, make sure that you share valuable content. To do this, you can create your own messages or share relevant information from leaders in your industry.
You can also create a more specific type of announcement, for example, inform about a planned event or make a product offer. To do this, simply click on the tab at the top of the page status field to open all the options.
Make sure everything you post benefits your visitors when they get to your Facebook page. This will guarantee that they will return to her again and again. This is an important detail in the process of registering a Facebook business account. Such actions will allow potential customers and subscribers to feel comfortable communicating with you.
Account promotion
After creating a Facebook business account, you will need to do its promotion. Invite family and friends to follow you. Use other channels, such as a personal website and Twitter, to promote a page on this social network. Add follow us logos to your promotional materials and / or email signature. If it’s convenient for you, you can even ask your customers to leave feedback about you on Facebook.
How to optimize your page
Now that you have the basics of how to set up a Facebook business page, it's time to think about how to optimize it to maximize the activity of subscribers and achieve marketing goals.
There are hundreds of reasons why people will start visiting your account. However, you may not be able to provide them with all the necessary information directly. But you can give them a way to get it by setting the call to action (CTA) button. This option built into the Facebook interface makes it virtually unproblematic to provide the consumer with what he is looking for, allowing them to interact with your business in real life.
How to do it
By default, Facebook adds a “Send Message” button, encouraging visitors to contact you through Messenger. But you can change this setting so that users can learn more about your business, make purchases, download the application or make an appointment.
To configure CTA, hover over the “Send Message” button on your Facebook page, then click the “Change” button. Select the type of menu you want. Then select the specific message that will be displayed on the button. When you are happy with what happened, click "Next."
Depending on the button you have selected, you may require some additional parameters. When you are done, click Finish. At the same time, your call to action tab will be launched.
Adding a pinned post
What should I do if you have important information that you want to make immediately accessible to all visitors to the page, or the most effective content that you want to show? Put it in a fixed post.
An attached message is located at the top of your Facebook page, directly below the cover image. This is a great place to put there such an attention-grabbing element that will interest your visitors and make them stay on the page.