Having decided to start his own business, any entrepreneur asks himself a question about how to make a business plan. Without this document, the risks of failure are high, in addition, without it it will be difficult to find partners or investors, to obtain credit funds. It’s not difficult to find special literature or advice on the worldwide network on how to correctly draw up a business plan, it would be a desire. Most experts in this area offer roughly the same structure for this document.
Since you can make a business plan only having sufficient knowledge about its subject, first of all, it is necessary to collect the maximum amount of information about what is supposed to be done. These data will be used in almost all sections of the document and serve as the basis for the correct conclusions and competent calculations. You can understand how to make a business plan by first examining several similar examples. It should be borne in mind that its first section - a summary, is a chapter that is written at the very end. It is developed when a market analysis is carried out, an organizational, production, financial, marketing plan is drawn up. The task of the resume and cover page is to briefly, fully and as informatively as possible convey to the partners or investors information about the company and the main essence of the business project. From it it should be clear what is required for the implementation of the plan, and that as a result, those participating in it will receive.
As close to reality as possible, a business plan can be drawn up only by conducting a serious market analysis. It is necessary to determine the target audience of clients, growth rates, strengths and weaknesses of competitors, potential threats and risks. After that, you can proceed to the production and organizational plan. In the first, it is necessary to determine what is necessary to obtain the final product or service, in the second - how responsibilities will be distributed among employees, what qualifications the staff should have, which can and should be more expediently outsourced.
How to make a business plan so that the project pays off and makes a profit? This task is designed to solve the financial section. It calculates all capital investments, operating expenses, revenue, taxes, various fees. If you plan to use credit funds, leasing, then the schedule of debt repayment is described. At the same time, the financial and economic indicators for the first year of the project should not be calculated as a whole for the period, but with a breakdown by quarters, and preferably by months. The marketing section describes the methods and methods of advertising and, in general, the promotion of a service or product, it also determines the advertising budget.
When preparing a business plan, it is desirable to make all calculations based on several scenarios. At the same time, it is better to focus on pessimistic figures, especially if the implementation of the project involves borrowing funds. In addition, the document should have less abstractions and assumptions. It is necessary to indicate not only what the entrepreneur has at the entrance of a process, and what is expected at its exit, but also the way how this will be achieved.