If you plan to open a "sweet" business, you should take care not only about the original recipes, but also about naming. The successful name of the confectionery store makes it recognizable, popular, and, accordingly, successful. Therefore, do not rush into the choice, study as many options as possible.
Option No. 1: product name
Perhaps the most common variant of the name of the confectionery store is the name of the sweets or products from which they are made. “Tiramisu”, “Napoleon”, “Chocolate” and other signs evoke appetite in the buyer and give anticipation of gastronomic pleasure.
But there is one caveat. There are a lot of pastry shops with similar names. In this you feel the originality and even laziness of the owner of the next "Donut" or "Biscuit". The name needs to be somehow beaten to give it personality. For example, "Mother's cakes", "Those same eclairs" and so on.
Option No. 2: name of ingredient
What names of candy stores are most common? After the names of the products themselves, the most popular are the names of the ingredients from which they are prepared. “Vanilla”, “Chocolate”, “Raisins” and so on - all this sounds appetizing and unobtrusive.
Option number 3: last name
Another successful variant of the name of a confectionery store is a proper name. Of course, this is an ideal way for professionals who have already managed to gain a certain reputation in the world of sweets. For a beginner pastry chef, this is a rather risky step. However, in a small town where competition is low, this may well work.
Option number 4: name
If you are not lucky enough to become the owner of a sonorous and beautiful family name, confine yourself to the name. A female name is better for a candy store. If the owner is a man, it is logical to name your institution in honor of the mother, wife or daughter. Although, if a businessman or someone close to him has some exotic sophisticated name like Rafael or Richard, such a name will be very advantageous.
Option number 5: location
Coming up with the name of a pastry shop, it is not necessary to rely on a sweet theme. A fairly stylish and recognizable brand using geographical names. For example, Moscow Eclairs or St. Petersburg Sweets and so on.
You can go the other way. So that potential buyers do not have to look for your place for a long time, beat the address in the name. For example, “Confectionery on Pushkinskaya”, “Donut on Rudakova” or “Bakery on Lenin”. A very successful move for a young ambitious enterprise.
Option number 6: geographical name
If you do not know what to name a confectionery store, in the list of names pay attention to, so to speak, geographical options. “Paris”, “Provence” and other beautiful names are perfect for establishments that specialize in sophisticated desserts. It’s good if the assortment is typical for that particular area, the name of which is your institution. But this imposes a certain responsibility. Having named your confectionery "Rome", you cannot sell cheesecakes in it.
Option number 7: foreign names
For the domestic ear, foreign words seem lighter and more refined. Agree that Bon-bon sounds more stylish than Candy, and Savoiardi is more pathetic than Lady's Fingers. But since you choose a foreign name for your institution, pay attention to make them easy to read and pronounce. Do not blindly copy the names of pastry shops in France. After all, a Meilleure boulangerie or something similar for an ordinary person will be simply unreadable.
Option number 8: literary topics
If you are looking for beautiful names for pastry shops, refer to the literature. The names of famous creators - Pushkin, Andersen, and so on, sound stylish and pathos. But if you decide to give your institution such a big name, everything (product quality, interior, and service) should correspond to a high status.
Less responsible, but no less attractive are the names of literary works or the names of characters. Lukomorye, Winnie the Pooh, Kid and Carlson - these and many other names are perfect for family-oriented pastry shops.
Option # 9: Call to Action
If you want to make a person buy something, the name must be original and dynamic. For example, it may be a call to action. “Mom, buy it!”, “Come here!”, “Eat a donut!” etc. This original option is suitable for both a small institution and a network of pastry shops. The name will attract buyers with a sense of humor and will quickly gain popularity on social networks.
Option number 10: the original concept
Sometimes, the names of pastry shops do not correspond at all with what is sold in them. This may be the name of an object, feeling, color, plant - anything that has special meaning for you. The main thing is that it should be stylish and attractive. It can also be an abbreviation, understandable only to you, but with a beautiful sound.
Selection algorithm
The choice of a name for a pastry shop must be approached meaningfully and structurally. Here are the steps involved in this process:
- Analyze the concept of your institution. Decide what his style and mood are. Feeling the energy of the confectionery, it will be easier for you to decide on the name.
- Make a list of options. This can be done by brainstorming. Write down everything that comes to your mind, right down to the most absurd options.
- Choose the best. Read the list of examples of the name of the pastry shop several times and leave only a few best options.
- Check for uniqueness. It is possible that the names you like already belong to someone.
- Test the name. Conduct a survey among friends and potential customers. This will help you make the final choice.
Useful Tips
In choosing a name for your "sweet" business, you need to be guided by the valuable advice of marketers. Here are some points to pay attention to:
- Simplicity. No matter what language the name of your patisserie will be, it should be easy to read and pronounce. It should be pleasant to hearing.
- Originality. Do not try to be like someone else. The name of your patisserie must be unique so that you are not confused with anyone.
- Conciseness. Marketers argue that the ideal name of the institution should consist of no more than two words and no more than eight letters. Of course, this restriction is very arbitrary, but, nevertheless, it is worth remembering this framework.
- Associativity. No matter how creative you are, you should not get too far from the concept of an institution. That is, a logical connection between the name and specialization of the institution should be built in the head of the potential client.
Common naming errors
The name is one of the key characteristics of the enterprise that creates the first impression. Therefore, the errors here are simply unforgivable. Here are some things to avoid:
- Commonplace. Write down on a piece of paper all the names that first come to your mind when you think about a pastry shop, and immediately mark them. Surely such names are a dime a dozen, because all people think in a similar way.
- Inconsistency with the assortment. If donuts and buns are sold in the patisserie, it’s foolish to call her in a sophisticated French manner. An institution with exquisite light desserts is not called "Kalach".
- Inconsistency concept. The name should match what the buyer sees inside the establishment. That is, if you called the confectionery "Italian Courtyard", it should be exactly the Italian courtyard, and not cheap linoleum and primitive counters made of plywood.
- Abuse of foreign names. Not everyone speaks foreign languages, so there is a risk that your potential client simply won’t understand what exactly you are doing.
- Passion for originality. Sometimes, wanting to stand out from the crowd, you can put yourself in a stupid position. This especially applies to the use of neologisms or memes from social networks.