Innovative development is a priority in the economic development of any country. A variety of programs adopted in this segment of economic activity, as one of the main elements, contain measures aimed at improving the management of an organization - an enterprise or institution functioning as an economic entity. The main goal of these programs is to transfer the country's economy to the regime of innovative development within the framework of the national economic model and create a high-tech and competitive economy.
The most important elements of the innovation system are innovation organizations that implement all stages of the innovation cycle.
One of the main mechanisms for implementing the innovation cycle is the analysis of the organization’s management system and innovation management. To innovative management include a set of principles, tools and methods for implementing the functions of managing innovative activities.
Moreover, in a broad sense, by innovation we will understand all types of innovations that increase the efficiency of economic development in all areas: from economics and science to defense and social work. In the narrow sense, innovations are such new technologies, goods and services, procedures and technologies, organizational and technical measures that contribute to the promotion of production results on the market. At the same time, at each stage of the innovation process, the organization as a management function acts as the main tool for this transition.
Currently, the most important task is to create basic innovations that create such a phenomenon when the organization itself, as a management function, turns into an innovative product. In fact, only he is able to provide a breakthrough in the development of the country, industries and technologies. Such innovations should be based on inventions that make a quantum leap in the corresponding field of science and technology. The management of the development process of such inventions is assigned to “creative management”. Such an organization, as a management function as a whole, is, in turn, an element of innovation management. In a functional sense, creative management should be understood as such personnel management in organizations that is entirely aimed at the effective use of the creative potential of employees to achieve the goals of the organization. The stages of the innovation cycle, at which the methods of creative management are implemented, are:
1. “Formation of ideas”, including sub-steps:
- Statement of the problem (task).
- Collection and analysis of information on innovations in this field, target markets and consumer requirements.
- Development of a development forecast in this area.
- Generation of new ideas that solve the problem.
2. “Selection of ideas”, including sub-steps:
- Assessment of the feasibility of new ideas,
- Assessment of the idea of ​​the organization’s strategy,
- Evaluation of expected costs and results,
- Choosing the best idea that most closely matches the organization's capabilities and provides the greatest effect.
Any of its organizations, as a management function, suggests that creative management can be conditionally classified into components - oriented to the external environment of the enterprise, as well as oriented to the personnel ( internal environment) of the enterprise. The main feature of creativity in modern conditions is its team character.
The methods focused on the external environment of the enterprise include all marketing methods focused on collecting information about the market. These include: surveys of consumers, customers, dealers, focus group method, marketing experiment, observations. The methods aimed at the personnel of a company or company are inherently designed to form creative ideas at the pre-project stage of the innovation cycle. These include brainstorming methods, collective discussion, search methods. All methods of creative management can be classified into three main groups: methods of psychological activation of thinking, methods of directed and systematic search.
As a rule, different methods of creative management are used at different stages and stages of the innovation cycle.