Earning on the Internet has long ceased to be something inaccessible to the bulk of people. Every second today has its own channel on YouTube. How to make money on the most popular video hosting in the world, because the owners of this site can boast of multi-million and stable traffic? If you still haven't figured out the secret of how to create your own channel and make money on YouTube, then you definitely should not go past this article.
Main principle
Unlike other sites, YouTube contains an uncountable number of videos, music videos, movies, various stories on which successful creators manage to make a fortune. Profit is based on a traditional and simple business tool - advertising.
In simple words, “YouTube” is a kind of analogue of a social network, where each user has the opportunity to create something like an account, upload their videos, clips, trailers, films or home shots. For many people, this is a hobby, a hobby that brings pleasure. At the same time, not everyone knows that you can create a channel on YouTube and earn money. As a rule, many people simply start blogging, filming and uploading videos on various topics, but over time they realize that this lesson has become not just a favorite, but also profitable.
Website video hosting YouTube is the third most popular after the search engine Google and the social network Facebook. This resource contains a huge amount of diverse video information, which explains the attractiveness of YouTube for advertisers - both large companies and small start-up entrepreneurs who are willing to pay talented authors, bloggers, and owners of popular channels to promote their services and products.
You can independently verify how much YouTube channels earn, using special services, which we will pay attention to in one of the following sections. However, it is also not worth doubting the possibility of making a profit. Absolutely any site has a lot of opportunities for making money.
If you want to try yourself in the role of a video blogger, the first step along this path will be registration in a video hosting. The procedure is quite simple, so users usually don’t have any problems.
Before embarking on active work on your account, you should familiarize yourself with the basic ways how to make money on the channel on YouTube. It is worth saying that there are several, but not one can do without advertising. How to open a YouTube channel and earn money?
What is targeted advertising?
It’s impossible not to notice the ads that appear when watching any video. A window is displayed on the screen with a proposal of a service or product. Sometimes annoying ads occur several times throughout the film. Ordinary users don’t take it to the spirit, and it helps the owner of the channel to earn income.
The system works according to a certain scheme. Suppose a company is formed that is engaged in the manufacture of cosmetics. In order to recoup production waste and generate income, a company needs to advertise its product and show it to a huge number of potential consumers. Today it is difficult to find a more effective way to promote a business than ordering ads on the Internet. The most popular search engines are Google and Yandex. By the way, YouTube video hosting is owned by Google.
Online advertising is only half the story. To sell products, you need to find those who are interested in it - the target audience, that is, people who, for example, use cosmetics. On the site you can find many different videos on women's subjects, which address issues of health and beauty. It doesn’t matter how long or short these videos are - you can insert cosmetics ads into any of them.
What will a firm get from such an advertisement on YouTube? Without a channel, it is quite possible to earn popularity with the target audience, but in this case you will have to spend impressive money on advertising. The company has to pay for advertising to owners of already launched video channels with a huge number of subscribers. Thus, the owner of the channel receives money for the demonstration of advertising while playing their videos.
How much you can earn on the YouTube channel is difficult to answer. For example, Google and Yandex pay the owner money for each user click on an ad while watching a video. One click costs almost nothing, like a drop in the ocean, but the more videos are posted, the higher the attendance, the higher the percentage, the greater the income. A good example: the well-known brand Nescafe pays 90 cents for advertising in video clips. A regular blogger will receive approximately a third of this fee if a user clicks on a Nescafe coffee advertisement while watching a video posted on a channel. Thus, creating a channel on YouTube and making money is not as difficult as it might seem. The main thing is to create high-quality videos, videos, clips to increase the audience, increase the number of views and attract consumers for advertisers.
What should be the video
Contextual advertising should interest users - this is the main task of targeted marketing. In addition to the target, teaser, brand advertising and other types of Internet popularization are also used. How to make money on the channel in "YouTube"? Regardless of the types of promotion, a single principle applies - receiving money for advertisements placed. But be that as it may, it’s impossible to get people to watch ads in order to make a profit, so the secret to making good money lies in the blogger’s ability to attract an audience to his channel with interesting videos.
The videos that the owner of the channel will shoot and upload should be interesting, have high quality resolution, sound. In addition, you can upload only your recordings, that is, unique videos. You can only use other people's videos if the authors are not against their placement on the network. The best option for filling the channel is regular shooting of unique videos with an interesting plot. In this case, you can upload videos on both different and the same topics.
All videos posted to YouTube are theoretically capable of making a profit. To earn money, the following types of videos are most often used:
- Educational videos are stories in which you can talk about your skills, hobbies, talents, presenting to the public as a master, or at least a person with great experience. This category includes videos about car repair, cooking various dishes, playing musical instruments, making paper crafts, etc.
- Reviews - here borders are blurred by fantasy. You can do a review on any topics that are of interest to the owner of the channel. Popular reviews are reviews of goods, various gadgets, films, computer games, etc.
- A video shot during the passage of the author of a computer game is an ideal way to earn money for gamers.
- Personal stories on intellectual, political, humorous topics.
But just shooting a high-quality video is not enough. The recording must be processed, to improve the quality of lighting, background and sound design. The main thing is not to be afraid of experiments. After all, those frames and shoots that turn out badly can be deleted, and attempts to record a new video can be made an unlimited number of times. It’s better not to be lazy and retake bad moments, and after that you should pay attention to high-quality digital processing. All users who see the video will definitely appreciate the quality of the recording, because watching a video with a good image is always more pleasant.
How to make money from scratch on the YouTube channel? To put your videos on monetization, you need a certain number of subscribers. Thus, earnings on video hosting directly depend on the quality, quantity, subject matter of the posted videos and how much the channel is in demand among the Internet audience.
Promotion of your product
In addition to advertising monetization, there are other ways how you can make money on the channel on YouTube. No matter how many comments, and indeed the income from advertising, the sale of our own products will bring much more profit. That is, using video hosting, you can not only advertise other people's goods, but also quite effectively promote your own. The most affordable product that can be found on the Internet, today is present at Avito. Items from any segment are sold there. The format of this site itself allows you to negotiate with sellers about a better price. To resell the product and get good profit for it, just make a high-quality review and post it on YouTube, and place the product on Avito by attaching a link to the video.
Types of Advertising
You can connect various types of commercials on YouTube. The most common option is an ad that occurs to the user while watching a video that interests him. Moreover, it can be placed both at the beginning and in the middle of the film. Such advertisements differ in duration. After a few seconds of playback, some of them can be disabled by the user, while others cannot be skipped. The owner of the channel will receive money only for those ads that users view until the end.
Advertising can also be installed next to the video, on the side of it. Such ad units are usually placed in the upper right corner. A blogger will receive his percentage for viewing only if the user clicks on the advertisement. On the one hand, it seems that this type of promotion is ineffective. On the other hand, this is a rather tricky way of promotion, since it is the product that the user searched in the search engine during the last visits that is placed in the video.
Suppose a person wanted to buy a new smartphone and was looking for suitable options in Yandex or Google. Even after all links are closed, the search information will remain in the browser’s cache memory, so when a user logs in to YouTube to watch a video, including a video on a completely different topic, he will see ads on smartphones nearby. The likelihood that the user clicks on the advertisement is quite high. Therefore, this type of promotion is considered effective. This is a real way to earn good money on a YouTube channel.
Another type of advertising is pop-ups and banners, by clicking on which the user provides the owner of the channel a fixed profit. The more clicks, the greater will be the revenue from the advertiser. For those who find advertising too annoying, there is a button to close the banner (usually in the form of a cross).
What determines the amount of income?
How to create a YouTube channel and make money? In order for the profit to be stable, it is important to take care of optimization, that is, the promotion of the channel. In simple words, you must strive to ensure that the video has as many views as possible. You don’t need to specifically install ad units - YouTube will do this as soon as the owner of the channel connects ads from Google Adsense.
So, how do you make money on YouTube channels? To do this, you need to connect the monetization function. It is very simple to do this by going to the channel settings. Once Google Adsense approves the monetization request, ads will automatically appear on the videos. This is convenient even for inexperienced webmasters, since there is no need to understand all the processes in detail.
How to find out how much the channel earns on YouTube? For those who are interested in monetary profit on video hosting, special services have been developed. Simple online programs help calculate the approximate income of the owner of any account. Such services include Whatstat.ru, Vspstats.com, Socialblade.com and others.
Estimated earnings per channel
Questions about how to make money on the channel on YouTube should not remain. You can withdraw funds from Google Adsense through mail or an electronic wallet. Now let's try to answer the questions of most readers: how much can you earn on the channel on YouTube? In general, the principle is simple: for each view a small amount is charged, but the higher the number of views, the greater the income. An example is any known video clip. For example, more than 3 billion users watched the famous Gangnam style song by Korean artist PSY. Fame and fame brought the singer about $ 3 million in revenue from Google Adsense advertising.
On average, for every thousand views, channel owners get about $ 1. This is just the average amount of income. To a greater extent, profit depends on the demand for the topic and CTR - an indicator of click-through rate for ad units. You can calculate it based on the total number of views and the number of clicks on ads. Typically, CTR is 1-2%, in rare cases it can reach 5-6%.
In order to calculate how much you can earn on a YouTube channel for a certain number of views, you must also consider the cost of one click on an advertisement. The price depends on the subject of video content. The highest competition and decent pay in the niche of finance and economics. The price for such stories will be much higher than, for example, for culinary videos. Accordingly, the demand for such videos is much higher, which means that the cost per click will be more profitable.
If the channel is provided with a growing number of subscribers and boasts regular views, then the owner correctly promotes his channel. An account that is watched about 90-100 thousand times a day can bring 2-4 thousand dollars a month. This is an excellent result for video hosting, but immediately achieving such indicators will not be easy. It will take a lot of time and inspiration to create interesting videos.
Income in the first months
Everyone can check how much the channel earns on YouTube. Even if there are no special skills for this, you can ask someone to make a video or make a video together with your friends or acquaintances, mount various fragments or sound out frames from a movie in an unusual way, etc.
At first, the profit will not be big - this is quite natural. To earn money on the channel in "YouTube" as much as possible, you will need perseverance and a positive attitude. Success will also depend on various factors, in particular, whether unique videos will be posted on the channel, whether they will interest subscribers. There are many channels that bring owners several million dollars a year.
To successfully promote your account on YouTube, you will need to invest a lot of time and energy. Popular bloggers from Russia claim that even a novice user can receive a profit of 40-100 thousand rubles on their channel. The main thing is to choose the right topic and develop in it. Of course, this is not fabulous amounts, but a decent income for a simple and interesting job. Most bloggers post entertaining content. Such videos gain a lot of views, but they are poorly monetized, that is, views do not bring high income, because such niches are not commercial.
It is advisable to get acquainted with the most popular accounts before starting a channel on YouTube. You will be able to earn money on video hosting only if the new project is bright, informative, with its own zest. If ideas are not enough, then as a basis you can even take some foreign project, which has no analogues in Runet, and do something yourself yourself. This work requires creativity, enough time and patience. High results are not easily given, so you should not count on $ 3,000 after a couple of months. It may take more than one year to reach this level. You need to be prepared for this in advance and not give up in case of first failures.
Factors That Affect Profit
It is worth identifying several factors that are important for the promotion of the channel on YouTube. First of all, the chosen topic matters. Since commercial channels are monetized more efficiently, it’s necessary to choose the appropriate topics for making money. Each new uploaded video increases attendance, the number of views and gives additional income. A niche for a video blog should be chosen so that the owner of the channel has the ability to constantly create upload new videos.
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How much can you earn on a YouTube channel? Much depends on the monetization tools used. Today they are provided by the largest Internet players - Google and Yandex. Among the tools for channel monetization, the language of content deserves special attention. Simply put, the video should be understandable and accessible to a wide audience, so the video can be shot not only in Russian, but also in other languages. If the video is watched not only by Russians, Ukrainians, Belarusians, but also British, Americans, the profit will increase significantly. In addition, the price of one click on a foreign Internet is an order of magnitude higher. In addition, this will enable the author to become famous not only in Russia, but also abroad.
The third promotion tool is participation in affiliate programs. How to open a channel on YouTube and earn money? Google is an official but not the only partner for YouTube. You can and should take part in other partner companies in order to get more income.
Starting from scratch: first steps
If you are just thinking about how to make a channel on YouTube and earn money, plan your actions. You need to start by registering on the site. As already mentioned, there is nothing complicated in this action. The procedure is standard: you need to specify a username and email address. In addition, the service will offer you to familiarize yourself with the instructions for using the account, which should be read in order to avoid problems in the future.
Can I make money with the channel on "YouTube"? Of course, and pretty good money, if you guess with the subject. Remember that commercial niches usually bring a lot more money. You need to be creative in choosing a topic. Many people make product reviews as videos. It is important to submit information in a fun and not boring way. Thus, with the help of YouTube you can solve several problems at once - to promote your own products, attract new subscribers and increase profits from interested advertisers.
Channel design
After creating (registering) an account, you need to think about how to design a video channel. To attract a large number of subscribers, it is important to try to consider every detail. Today, there are many services offering a lot of different options for self-tuning and beautiful design of the channel.
Some users resort to the services of special companies that order the channel design. You will have to pay money for fast and high-quality work, but you should not worry: sooner or later, the costs will pay off anyway. In addition to paid channel design, there is also a free interface development option. Today, the network provides enough information that will allow you to independently think through the design of the channel. There are no particular difficulties when creating and registering an account, so you should not be careless about this issue. Users are more likely to subscribe if they see an original modern design.
Tips from experienced bloggers
In order to increase the number of video views, it is important to constantly work on promoting the channel. Video views depend on the effectiveness of their optimization for a specific search query. So that users can find this particular video, it’s important to choose the right keywords. To do this, you can use the wordstat.yandex.ru service, which determines the queries asked by users in the Yandex search engine, but, as a rule, people often drive the same words on YouTube. Having decided on a keyword, it can be used not only in the title, but also in the description of the video, in the comments.
To promote videos, it is recommended to use social networks, which greatly increases the chances of watching a clip. As for direct earnings, it is important here not to make a mistake with the affiliate program. To, for example, Google became interested in the channel and connected the monetization function on it, it is necessary to provide a huge number of visits to the video. But there is another option: if the country of your video channel indicates not Russia, but, say, the United States, monetization will be more profitable. Each method of earning has its own characteristics, so before using it, you should familiarize yourself with all the conditions for connecting affiliate programs on the official website. Many bloggers recommend setting all types of monetization to get the most revenue.
Want to know how to open a channel on YouTube and earn decent money? Any work requires self-development and self-improvement, so you need to constantly develop. Only those who never rest on their laurels can become famous and become truly successful. And although the task does not seem simple, it can be solved by everyone without investment, from scratch.