When you want to be in the winter in the summer, to find out what, for example, “Devil's Throat”, to see other exotic things and to quench your thirst with original drinks, you definitely need to visit Brazil. Only here you will find out what real Brahma beer is. Well, and about 100 more varieties of different foam drinks.
Beer "Brahma"
It is strange that a delightful and ancient area - Brazil, where very original folk customs evolved from century to century, is unlikely to be associated with beer production. However, to the question whether it is possible to call foamy drink No. 1 for the native Brazilians, we will say with confidence - yes. Beer is very popular in this country, probably because of the unbearably hot climate. A foamy drink is the most sought after on the beach and at any meal.
Brazilian Brahma beer: a brief history of the brand
This brand today is familiar almost everywhere. In addition, it is included in the 10 most sold and quoted brands around the world. And the case began in the metropolis, where Ostap, the son of a Turkish citizen, dreamed of being notorious. Yes, it was in Rio de Janeiro back in the 19th century, or rather, at the very end of that century, that Brahma beer appeared. And all thanks to Joseph Willinger, who was Swiss by birth. He moved to live in Brazil and soon realized the fact that there was simply no authentic good foamy drink. It is for this reason that he decided to cook it on his own, initially exclusively for himself (well, and for acquaintances in particular).
News of this spread throughout the county and in the city. And realizing that making foamy can make a profit, Willinger, together with his comrades, founded his own brewery (in 1888). Initially, 32 employees worked here, and the production capacity of the enterprise was 12 thousand liters per day. The question or mystery remains unsolved, why did the Swiss by origin name his company in Brazil in honor of the Hindu god? It is also unknown to history why Villinger sold his seemingly successful business (in 1894)?
However, the new owner of the brand was not at a loss. He carried out technical modernization, opened new capacities, and for ten years increased beer flow to 6 million liters. Moreover, which is typical, for more than 40 years, Brahma beer was bottled only in wooden barrels, and only in 1934 they began to use bottling in containers of glass.
Victorious procession
Since the beginning of the last century, the Brahma drink has been quite professionally moving into the beer market. How did this manifest? The brand has sponsored many pubs and beer restaurants. Today is the sponsor of Brazilian football teams. And the annual volumes of its production outgrew 30 million liters. Brahma appears in other countries and continents. The first were America with Japan. For example, in 1992, the brand became the most popular product in Argentina, squeezing America with Europe. Now Brahma beer belongs to the largest corporation Anheuser-Busch InBev.
The uniqueness of taste
According to many beer experts, the secrets of the characteristics of a foamy drink lie in citrus notes. Moreover, the characteristic zest bitterness is absent, and the beer has a mild aftertaste. By the way, in the brewing process of this particular variety, a special kind of yeast is used, which is different from the European colleagues in the workshop. Such a peculiar native of Brazil.
The hops used for cooking are also interesting. Its taste is slightly different from the usual. A unique feature of hops is the saturation of beer with unique floral aromas. All of the above taste qualities contributed to the inclusion of the drink of this brand in the top premium class. It is rightfully considered one of the national treasures of Brazil, being a bright and attractive pearl of this ancient and mysterious country for tourists.