Each of us often has to go to the store for groceries, clothing and other goods. And also a common thing for a person is a visit to a hairdresser, fitness club, cafe, access to travel agency services. Therefore, each of us is part of a market relationship.
What is the consumer market?
This is a set of relations that arise between buyers and sellers of various goods, services, works. People buy various goods for personal consumption. The main goal of the consumer market is to satisfy the needs and service of the user.
Consumer Market Classifications
Markets can be divided into types according to various criteria.
There is a classification of the object that is offered to the consumer:
- consumer services market;
- consumer goods market.
The latter can be divided into food and non-food markets.
The food market is quite wide, as producers and traders offer more and more new food products. This segment is divided into types according to different types of food products. You can distinguish such main types as the market of meat and fish, dairy, bakery, confectionery products, the market of cereals and pasta, etc.
Naturally, the non-food market is much larger. This is due to the wide variety of these products. The main types of non-food markets are furniture, clothes and shoes, automobiles, household and computer equipment, dishes, carpets, plastic products, medical preparations, automobile fuel and much more.
The consumer services market can be classified according to their type:
- medical;
- insurance;
- hairdressing salons, manicure;
- fitness, sport;
- baths, saunas;
- help in finding something, such as rental housing, work, etc.
But the most important thing for every person is the division of the consumer market on a territorial basis. For example, the market:
- Moscow city;
- Stupino town;
- Ivanovo city;
- Obninsk, etc.
Indeed, much of what you find at every step in Moscow will not be so accessible for a resident of Stupino.
Market structure
The structure of markets in different regions may be different for certain reasons:
- the presence of specific enterprises and organizations in a given territory;
- level of solvency of the population of the region.
For example, in a large city on one street there can be a beauty salon, a fitness club, a hypermarket, and a gas station. Whereas in a small district center there can be no beauty salon, no fitness club, or a hypermarket. This is understandable, because who will visit them in a small town? These institutions are designed for people with a certain level of income, and there are more such people in large cities.
And, perhaps, for the average consumer this is the most important question, can he get everything he wants at his place of residence?
Consumer market infrastructure is a combination of all types of retail facilities, as well as services sector facilities.
What affects market changes
The development of the consumer market is reflected in the functioning of the sphere of trade and services. The growth of household incomes causes structural changes in markets. This is mainly reflected in the shift in consumer demand from food to non-food products. They began to buy more building materials, telephones, tablets, household appliances, shoes and clothes, furniture, jewelry, etc.
Networks of retail facilities are expanding and developing in the following areas:
- Large-format shopping facilities are opening. These are super and hypermarkets. In them you can buy almost everything you need.
- Organization of convenience stores. They are opened on the first floors of apartment buildings, in empty buildings.
- Combining trade and services. Shopping and entertainment centers open. It presents both trade and restaurants, cafes, cinema, hotels, sports and entertainment facilities.
- Branded shops of manufacturers offer in their assortment related products, as well as a wide range of products from other manufacturers.
- Consumer lending is being developed so that the buyer can buy expensive goods.
- Re-profiling of markets into modern retail facilities is underway. Conditions are being created so that agricultural producers can directly sell their products in the markets.
Government
In the Moscow Region, the Ministry of Consumer Market and Services is responsible for regulating the activities of the sphere of trade, services, and catering. His control also includes the provision of funeral services, alcohol trading, lottery sales, wholesale, and household services.
This governing body aims to increase the level of trade, promote healthy competition, saturate the market with goods, stabilize prices, etc.