A shopping center is not only and not so much familiar to us malls, buildings, in which there are a lot of different trading floors. In international terminology, any group of architecturally united retail enterprises managed by one company can be called a shopping center. Organized parking is required for the shopping center, and it should be located on a specially allocated and planned plot of land.
A bit of history
Spontaneous trade has always sought to centralize - markets, bazaars, fairs. Traditionally, merchants noticed that such concentration does not so much increase competition as attracts and lures the buyer, seducing him to easily part with money. What can already be called the first shopping center in Russia began to appear in the middle of the XIX century. Such organized buildings include the St. Petersburg Passage, the capital's GUM and the Petrovsky Passage.
The first modern shopping centers began to be built in the USA in the 1940s. Their occurrence occurred during the crisis period in the economy, during the period of harsh urbanization and overpopulation of urban areas. Due to a rather sharp increase in the number of cars, the issue of parking has become the most acute. All this and a number of other factors led to the fact that the construction of shopping malls was moved outside the city and in the planned new quarters.
At the same time, the war ended in Europe, and the last thing they thought about shopping centers. However, after its completion, the economy and solvency went up, and the construction of malls became the messenger of a new peaceful life. In European cities affected by the bombing, shopping centers were built, as a rule, in the central quarters.
The culture of multi-story malls came to Russia much later. Only in the mid-90s began the construction of modern shopping centers in the capital. They came to the regions even later.
Shopping Centers: Krasnoyarsk
A bit of history. Krasnoyarsk began to create shopping centers in the late 90s - early 2000s. Then they did not differ in particular diversity and rather united local merchants. Large brands entered the city much later.
Today, the number of retail space in the city is more than 250 thousand square meters. Of these, about 150 thousand square meters are occupied by shopping centers. Krasnoyarsk turned out to be a rather hospitable city for trade. In 2009, Ikea entered the market, and in 2012, Metro Cash & Carry, having mastered an area of more than 10 thousand square meters.
The creation of large malls speaks of a healthy economy. After all, this is not only a place for parting with money, but also many additional jobs created by shopping centers. Krasnoyarsk today has more than 30 sites in different areas of the city, for every taste and budget. Almost half of all city malls are located in the Soviet district of Krasnoyarsk.
In recent years, new shopping and entertainment centers of Krasnoyarsk are being built with much less intensity. This is partly due to market saturation, on the other hand, with some decrease in purchasing power. Experts note that the patency of the malls decreased by almost 10% over the past year.
"Komsomolsky" - shopping center (Krasnoyarsk)
The shopping and office complex "Komsomolsky" covers a total area of 30 thousand square meters. It is located in the Sovetsky district, it is here that the greatest competition between the shopping center, with which Komsomolsky successfully copes. A large food supermarket is also located on its territory, which increases cross-country ability.
"Planet"
According to the rating of independent surveys, the Planeta shopping center in Krasnoyarsk is one of the leaders in terms of area and attendance. It was built in 2008 and since then has been occupying a leading position in the city, attracting the most interesting tenants.
But even he has to fight for his customers. Here, for example, they rely on spacious parking and the most convenient interchange of public transport.
"Krasnoyarsk" - shopping center (Krasnoyarsk)
One of the oldest malls in Krasnoyarsk bears the sonorous name “Krasnoyarsk”. It was built in Soviet times on the right bank. Unlike the usual high-rise buildings, it is a two-story building, nevertheless it contains more than 150 different organizations of domestic and foreign brands.
Reviews
According to customer reviews, one of the colossal advantages of some shopping centers over others is the presence of a mother and baby room. So, the Planet Mall attracts many young parents with this small detail.
But the shopping center "Krasnoyarsk" and "Komsomolsky" have provided entire entertainment complexes for children, where parents can leave their offspring for the whole time that they prefer to spend on shopping or in a cafe.
The second attractive point, buyers note the convenience of location, the presence of parking. And while Krasnoyarsk and Planet still cope with this task, complaints about the parking of the Komsomolsky shopping center are often found at local forums.
And according to analysts, shopping centers today have to fight for buyers, since there are no shortages in tenants.
Therefore, do not underestimate the location of the facility for the fuel dispenser. According to the development director of StroinRos Group Vadim Potekhin, the place itself forms traffic.
Local shopping centers also rely on entertainment venues in their premises. In addition to the abovementioned children's entertainment centers, some malls give their space for nightclubs and bowling centers.
The ratings of shopping centers in Krasnoyarsk are compiled by both interested commercial and independent organizations. However, the choice of the best for you and your family is always yours, you can make it by monitoring customer reviews and analyzing the requirements that you provide to the fuel dispensers. Take the time to devote several weekends and visit different malls in your area. Then, confidence in the choice will be based on subjective perception, which will bring the most satisfaction.