Fans of the famous foamy drink are familiar with Amstel beer. He is loved and appreciated in many countries of the world.
Historical reference
The Amstel beer owes its birth to the Dutch. It was here in 1870 that this drink was produced at one of the capital's factories. To cool the production equipment, water was used from the Amstel river of the same name, flowing through the entire city. A new beer was named after her. The product immediately appealed to the townspeople and at first it was sold only in Amsterdam. But excellent quality and excellent taste over time brought him outside the country. Amstel beer began to be exported abroad. A promising company in 1968 was acquired by the famous Heineken Corporation. And a little later, their complete and final merger took place. Since then, Amstel has been one of the leading and promising brands of the world famous leader. The rumor about the appearance of new items quickly began to spread among consumers. They started to talk a lot about good beer, and soon it became the third most popular beer in Europe.
Product Features and Assortment
Amstel beer is quite widely represented on the market. More than ten different varieties of this drink are on sale. All of them are premium products. A very important distinguishing feature is that so far this beer has been produced using unique technology and recipes developed by the old Dutch brewers. There is nothing superfluous in it, only hops, special types of yeast, clear water and light barley brewing malt. And the complete absence of any preservatives only emphasizes its excellent quality. This light lager has 3.5 to 7 volume percent alcohol.
Recently, a new non-alcoholic product has appeared in the Amstel line. Its production has already been established in our country at the factories of Nizhny Novgorod and St. Petersburg, owned by the famous company Heineken. The alcohol content in this new product does not exceed 0.5% vol. So far, the volume of production of this drink is only 1% of the total mass of products. But in the future it is planned to significantly increase it. Company executives believe that the product has great potential and is able to instill in consumers a true culture of consumption of an ancient drink.
Who makes Amstel
A few years after the merger , the beer factory in Amsterdam was closed, and the production was gradually transferred to the town of Zuterwaud, which turned into a subsidiary of the world-famous Heineken concern. The new brand has gained great popularity in the world. Currently, its annual sales volume is about 36 million liters and ranks sixth among well-known beer brands. More and more people give it their preference and are happy to buy Amstel beer that has already become famous. The manufacturer has located its plants in many countries of the world: the UK, Indonesia, Suriname, Jordan, Greece, Puerto Rico, Russia and Kazakhstan. Export volumes are constantly growing every year, and the geography of supplies is expanding rapidly. Now the famous Amstel can be found in more than 100 countries. The popularity of the brand is growing every year. This is largely facilitated by the fact that for more than 10 years this brand has been a sponsor of the famous football championship - the UEFA Champions League.
What the consumer thinks
A lot of buyers out of the huge number of brewing products available on store shelves choose Amstel beer. Product reviews are mostly positive. First of all, the good quality of the product is emphasized : a classic base with a noble fresh aroma and a slight taste of bitterness, characteristic of all Heineken products. Buyers separately note one characteristic feature: this beer does not bother with time. You can drink it for years and not feel addictive. In addition, the drink is equally liked by both men and women. Perhaps that is why young people, organizing all kinds of holidays and parties, are increasingly choosing Amstel. In addition to a decent taste and delicate aroma, buyers pay attention to the low price of the product. This significant factor also plays an important role. After all, it is the correspondence of quality and price that determines the choice of any buyer.