How to promote a blog? Expert advice and methods

The younger generation is increasingly seeing their future in the infosphere, and therefore wonders how to promote a blog. The bottom line is simple: you need to upload what is popular. This will be discussed in more detail in the article.

General principles

Even in the days of Ancient Rome, the formula for popularity was derived: “Bread and circuses!”. If bloggers just do not feed bread, then with the spectacles in the information environment, everything is in order.

That is why in modern society, in order to promote a personal blog, you should first of all draw attention to yourself. The easiest way is scandalous fame.

Unfortunately, you don’t need to go far for examples - these are the sensational scandals with Kirill Tereshin, who pumped his hands with synthol. In the video blog, the guy is gaining a frantic number of views. At the same time, he sends greetings for a fee. And whenever the interest in his person subsides, he makes another injection of information to attract attention.

He pumped synthol out of his hands and inserted implants, after which he changed his face and made a live statement that he wants to make himself look like an alien. This is not the only example of attracting attention due to a change in appearance.

Why is popularity growing? The answer is simple - due to the number of citations and references to the content that a certain person generates.

Why is this done at all?

It should be understood that, in fact, any blogger is either a seller of something (if there is any product of their own), or someone else's agent (not in the literal sense of the word).

Create a blog and promote it a little. After all, such a thing should bring certain income. With the number of visitors more than 500 people per day, various agencies offer cooperation and willingly transfer funds both for the presence of advertising on the resource, and for clicking on the link to the advertiser's site.

The case when a blogger is an “agent” of some online store just falls into a situation where links are being sold to a target audience attracted to a specific person’s resource.

Another thing is when the store is own and its own products are promoted, but the above case is much more common.

The keys

And now, many thematic online communities are happy to share knowledge on how to promote a blog in LiveJournal or any other resource.

This happens by tracking incoming traffic to the page. That is, monitoring keywords by which a visitor lands on a blog. There are two options:

1. To independently predict the number of visits with an increase in the frequency of references to “keys”.
2. “Borrow” statistics from competing bloggers.

Alas, the second method is the most effective and productive. Keywords, in turn, are of three types:

1. High-frequency (HF) - the density of word mention in the analysis of blog statistics is very high.
2. Mid-frequency (MF) - accordingly, they are less than requests with the highest citation rate.
3. Low-frequency (LF) - here, and so it is clear, these phrases are mentioned least often.

These are sets of words, at the mention of which the search engine gives out a particular page as a result of the request. Large companies, untwisting their resources, resort to HF, since they have the appropriate financial components to achieve their goals.

Bloggers prefer midrange and bass because of little competition. Nevertheless, it is difficult to compete with large corporations on HF.

Livejournal

One of the oldest blogging resources is LiveJournal, or LiveJournal, as it is most often called. Many modern bloggers started by rewriting other people's articles “for themselves,” but they have already left this for a long time and now resort to the above methods.

There are a lot of promotion schemes. Every second willingly shares his strategy with subscribers. One of these is as follows:

1. An article is printed in a regular editor like Microsoft Word, key phrases prepared in advance are inserted, the text is formatted and brought to its logical conclusion. Then the content is checked in a blog editor, images are inserted and (if required) re-formatted.
2. The post is published in LiveJournal and added to social bookmarks (usually done using the Sapient social submitter), announced on a large information resource (like Subscribe) and in any blogging environment.
3. Using the Send2Blog program, the announcement is sent to blogs on LiveJournal, as well as to social networks. An extremely useful tool supporting about 11 social networks.
4. Next, enter a link to a page for collecting statistics. For example, Liveinternet calls this function “add slice”, which indicates the address of the blog, as well as restrictions on incoming traffic (if any need to be set).
5. After a month, you can collect the first fruits and analyze the keywords that most often led visitors to the blog page.
6. The most colorful, convenient and understandable phrases are eliminated from meaningless ones. Now you should invest in the promotion of these "keys". You need to order a couple of articles on some appropriate resource in which already selected phrases will be mentioned. You don’t have to go far for examples; there are enough copywriting exchanges.
7. Another way to promote a personal blog is to use projects to increase the number of external links to a page. Resources like GogetLinks help create SEO projects, in which participants receive payment for posting links to various forums.

These are the principles of promotion and promotion. It remains only to plan and calculate everything correctly, and also do not forget to publish really useful and interesting material that will be popular among the target audience. High-quality content is one of the answers to the question of how to promote a blog in LJ.

Telegram

A completely new system launched by the founder of the social network "Vkontakte" Pavel Durov. Pages in the "cart" are called channels and are divided (of course unofficially) into the following categories:

Copyright - blogs with unique content that is presented to the audience of subscribers solely from the point of view of the owner. These can be unique reviews of films, series, books, goods or music. The main thing here is a unique look at things.

Link - something like a crossroads blog where links to interesting articles or other channels with small announcements are published, and the reader already chooses what he likes.

Thematic - posts of a narrow orientation are published here, which, as a rule, becomes understandable based on the name of the blog. Accordingly, the audience is attracted only from those readers who may be interested in the topic: sports, games, music or movies. There are a great many directions of development.

Fun channels - all kinds of blogs with movie broadcasts and walkthroughs. It is not something particularly original, for there are many of them in any social network, and they are gradually beginning to emerge in Telegram. How to promote a blog in a similar vein will be described below, but it is worth noting that the audience of such channels is not particularly serious. Therefore, the key to success will be really high-quality content that can attract the attention of a subscriber for a long time.

"Mut" - channels of illegal content. Alas, there are such. An honest person (both a blogger and a reader) has nothing to do in such an information environment. Promotion of such a resource will not lead to anything good.

Why Telegram is useful

Before telling how to quickly promote a blog in Telegram, it should be explained why the smooth "transfusion" of content from different social networks with popular publics is gaining momentum.

It's all about the so-called smart tape, because of which public subscribers do not see some posts (if the administrator does not pay for advertising). Thus, a business model of social networks has now been built.

There are no smart feeds in the “cart”, therefore any post published on the channel will be surely seen by subscribers. And it does not play a special role, what kind of article: entertaining, advertising or informational.

As soon as you type the appropriate message or dictate it in the audio recording mode and send, the subscriber will see one as soon as he picks up the phone and enters the channel. The advantages of the new messenger are obvious.

Promotion Principles

If there is already a promoted public on any other social network, then smoothly transferring content and subscribers to Telegram will not be difficult. After all, there is already a contingent, target audience and main topics. It is enough to simply inform that the community is gradually “moving” to the messenger, and that part of the content is now published in the “cart”. So you can promote a blog for free.

If you have to start from scratch, then you should resort to the help of catalogs or exchanges in order to "scrape together" the first hundred subscribers. Or simply add to the channel all the contacts from the phone book on your mobile device.

But then you can promote a blog for free only by mutual PR. That is, to agree with the administrator of another channel on the placement of advertising, in return, such is located in your own blog. Or resort to "donate" methods and buy advertising.

You should not go straight to these methods, because it is unlikely that anyone will agree to mutual PR with a small number of readers. You can, of course, act by the method of viral advertising and just throw a link to the community in the comments of various social networks. But it looks stupid and will ultimately lead to blocking access to the public. So the method, frankly, at one time.

10 steps to success

To create a channel, you should decide on the most important thing - what content to carry to the masses. Whether it will be a channel with news from the world of cinema and music or politics and economics, it does not matter. The main thing is that the information is presented with taste, and the reader is always interested.

What to do:

1. Of course, decide on the topic. As they say, any beginning is always difficult, because for many, the first step is not easy.
2. Create a channel. This is not so difficult, but if you have difficulty, use the help of any search engine.
3. Come up with a name. Alas, problems are possible here. After all, how to christen a boat, so it will float. If you have difficulty choosing a name, it is better to write on a piece of paper everything that comes to mind and choose the most attractive option.
4. Description of the blog. This is necessary so that the reader understands the main topics of the channel and does not hesitate between the idea of ​​subscribing or browsing further. Be sure to include your nickname so that the potential advertiser can contact the business proposal.
5. Set avatar. The word itself is translated as "embodiment", is a picture that reflects the essence of the channel. This should be simple and minimalistic, and also comply with the laws of composition (symmetry and lack of congestion).
6. Filling. This is the most interesting part - the first published posts, which are designed to attract subscribers to the channel.
7. Invite friends. To do this, you need to know a few nuances. You should not use the mass invitation of all contacts from the phone book: firstly, Telegram has a limit of 200 people, secondly, if someone presses the “this is spam” button, the messenger will prohibit writing messages to the “PM” and that how to promote a blog, you have to forget. This case should be taken more carefully - write a personal message to everyone with a request to get acquainted with the content and (if interested) sign up and call friends.
8. Call strangers. Above were described ways to attract people to the channel: viral advertising, announcements in other networks and news resources.
9. Catalogs. This is the name of all kinds of resources, which often publish lists of public and channels that may seem interesting. The fee for such a thing can be either money or counter-PR. There are directories where this can be done for free.
10. Mutual PR. This is an effective way to attract channel members. It is recommended to search for blogs with the same number of subscribers and similar topics. Then the probability of a successful interaction will be higher.

After these 10 steps are completed, it remains to delight the participants with sound content and think further how to promote the blog. Ways and methods can be different: polls, contests with rewards, headings, broadcasts and much more. All that is enough for fantasy.

Wordpress

This platform is no different. About how to promote your blog on WordPress, also written a lot of guides on all kinds of thematic resources. The main postulates are given below:

• In the same way as in the case of LJ, a post is published and statistics are tracked using analytical resources like Liveinternet.
• Use the Google XML Sitemaps plugin to create a “sitemap” to improve search engine indexing of your blog.
• Make sure that the 404th error looks stylized, in accordance with the overall design and contains links to other pages of the site.
• The buttons that are able to share the announcement of the article on social networks actively contribute to solving the problem of how to promote a blog on WordPress. You can use the UpToLike or Pluso plugins. Above we’ve outlined a way to “drag and drop” content and subscribers to Telegram. Here the essence is the same: an announcement is made in the social network with a link to the site.
• Create a semantic core. This is the set of keywords discussed above. With the help of these phrases, search engines will produce this particular blog. We have already said about how to monitor the increase in citation of “keys”: links are bought, advertising campaigns are ordered, and announcements are made on news aggregators like Subscribe.
• Follow the appeal of the blog. This means a lot: the lack of broken links, and the colorful appearance and novelty of the material submitted. The All in One SEO Pack plugin will be useful, allowing you to set the title and description of the article.

An important point is also the interaction with readers. It is this act that allows you to capture the general mood of subscribers and contributes to the further development and increase the return on the idea itself.

This is the key to success. And it doesn’t matter in which social network the project is implemented. Active interaction with participants allows you to realize what subscribers want: “bread” or “circuses”. It’s impossible to understand how to promote a blog on Blogger, Twitter, Facebook or Vkontakte if you don’t know how to attract the interest of those people, due to whose number advertisers pay attention to the community.

Useful literature

As mentioned above, there are many resources where experienced bloggers share valuable tips on promoting their projects. All sorts of tricks, life hacks and examples of plugins that allow you to monitor the citation index (TIC) and a host of other ways to bring your personal public to the "top".

These can be easily found with the help of search engines or sponsored links that the author has attached to his blog: “how I spun the message board” or “take off from Google to the top 1”, the names can be very different.

In addition to articles, there are also print publications:

• Grokhovsky L., “Guide to Internal Factors” - a book for beginners in the field of SEO. It will be an excellent tool to help young bloggers start from scratch, who, in general, have little idea of ​​how the promotion process looks from the inside.
• Babaev A., “Contextual Advertising” - an indispensable reading matter about the methods of monetizing Internet resources and working with teasers.
• Aliona Hilt, “How to promote a blog on Instagram” - practical advice from an experienced and successful blogger on promoting a resource on the Instagram social network. Many usefulnesses, life hacks and examples from the personal experience of the author.
• Eugene Litvin, “Profitable Blog: Build and Drive, Make Money” - PDF, DJVU, DOC and other formats in which such publications can be presented will bring with them professional blogging experience that cannot be overestimated. Indeed, only a successful person can share a truly effective formula for success.

Finally

Summarizing, it should be noted that the idea of ​​personal blogging initially appeared as a hobby. And only then, over time, transformed into the current way of Internet earning for young people.

In the book of Aliona Hilt "How to promote a blog on Instagram" the correct statement is given: the main thing is to get real pleasure from the activity. That is, blogging should remain a hobby that brings its income.

And the path to success already depends on the desire to develop in this area and not stop there. It doesn’t matter where the page is being held: any social network has its own nuances, but the basic principles of development are the same everywhere - Vkontakte requires interesting and informative material, YouTube - in addition to the host’s attractive appearance, requires video editing skills.

In all cases, charisma, artistry, a sense of rhythm and the ability to “deliciously” present material always lead to success. You just have to try.