Narration without epithets becomes boring, flat and very boring. Perhaps thatâs why now even journalism is replete with adjectives designed to emphasize the qualities of people and phenomena â in this way it is possible to keep the readerâs attention, tune it in an appropriate manner and even form public opinion. If we say about a person that he is wonderful (a synonym is also suitable), then most people will take it on faith. Is this really a manipulation? Perhaps it is worth picking up some other adjectives as a description of the merits of an individual person or phenomenon?
Semantic analysis of the word "wonderful"
If we analyze the semantic structure of this word, it becomes clear why it is used so often. If they say that it is wonderful about a subject, it means that it has such outstanding qualities that it is impossible not to notice it, it draws attention to itself and evokes emotions. At the same time, the impression is precisely positive, because only something good is said to be âwonderfulâ. In this case, a synonym is selected precisely similar in semantics, but often more specific. Why was this object noticed? Because good, beautiful, best, positive and even exceptional in its own way.
Almost any synonym for the word "wonderful" coincides with it in semantics, in meaning, outlines similar qualities or makes important clarifications in the description. This allows you to most fully depict the subject, personality or phenomenon that is being discussed in the story.
A simple selection of synonyms for the epithet "wonderful"
If there is no desire to reason logically, then you can use the appropriate services on the Internet or take a dictionary of synonyms. However, there are their own characteristics. It is hardly possible to find a sufficiently large number of words in the dictionary that complement such a feature as âwonderfulâ. A synonym may be suitable for the description of an object, but may not correspond to a person or phenomenon, and so on. Online services also have inaccuracies, because they are based on the same principles as synonymizer programs: they select synonyms, including outdated words or expressions, do not take into account the context, as a result, a rather strange and incoherent text can be obtained.
The logical selection of synonyms for the context and semantics of the source word
Describing a subject, you used the word "wonderful." The synonym in this case depends on the context, and it is selected in such a way as to introduce specifics, to diversify the vocabulary in the narrative. Often synonyms are required in order to avoid such a phenomenon as a tautology - excessive repetition of the same word in a small section of the text.
Let's say you say that you recently bought a wonderful car. In the following text, specifics may follow on what grounds this machine is really so wonderful. For example, the car is beautiful, reliable, the best in its price category, and, in general, excellent and beautiful in all respects. Which of the following adjectives will be synonymous with such an epithet as âwonderfulâ? âBeautifulâ and âreliableâ - only partly, rather, these are explanations of why you consider this particular purchase to be a good choice. But the âbestâ, âexcellentâ and âbeautifulâ are synonyms.
These dangerous superlatives
In the description of the positive advantages it is very easy to cross the line and achieve the exact opposite effect. If you write an advertising text about a vacuum cleaner in which âwonderfulâ and âreliableâ are found a couple of times, then it would be a mistake to include such an epithet as âbestâ. The synonym in this case is quite justified, it duplicates the previous two words in semantics, dilutes the specifics, but inspires the reader with mistrust on an intuitive level.
The most beautiful, the most beautiful, the most delicious, the most delicious and even the most remarkable - these are excess epithets that can spoil the impression. They are good in literary text, poetics, culinary recipe, and finally, but not in advertising text. Consumers already know that advertising seeks to manipulate their wallet, do not do it so rudely. This is true for political advertising. Therefore, the best synonym for the word âwonderfulâ is, for example, âoutstandingâ for a politician, âelegantâ for a cloak (specifying specifics) and âreliableâ for a vacuum cleaner.
In news topics, superlative epithets should be prohibited, their use violates the principle of impartiality of a journalist, who should report news without coloring them with his personal attitude to what is happening. The exception, perhaps, is made up of positive notes from everyday life that encourage citizens to make charitable contributions, throw garbage in trash cans and not smoke on the streets.
Emotional coloring of the words âbeautifulâ, âwonderfulâ, âbestâ
In addition to semantics, epithets provide the text with emotional tonality, this allows you to more fully control the attention of the reader or listener, to create the desired impression. It wakes up the imagination, contributes to the visualization of what is read or heard, if it is not supported by the video.
If you read about something or about someone such epithets as âoutstandingâ, âexcellentâ or âwonderfulâ, you perceive the object as âgoodâ, âcorrectâ and âbestâ. In this case, a synonym helps to convey the same thought with another expression and leads you to the conclusion that you agree with the author. If something has the listed positive attributes, then by default it will be correct.
The relevance of praising epithets
Showers of praise for a phenomenon, person or object, it is better to write less than too much. Figuratively speaking, an under-salted dish can still be eaten, but an over-salted one is unlikely. The creators of advertising texts and speechwriters are in a particularly vulnerable position. You should not use such an epithet as the âbestâ, a synonym for a calm emotional color will be more suitable - even if it is simply âbestâ, âwonderfulâ or even âexcellentâ.