Last Name (stores): customer reviews. Surname company: employee reviews

Pants for 60 p., Shoes for 399 p., A toy for a child - 50 p. Products at very affordable prices are offered to us by the trading company Familia today. The eternal question arises before the buyer: to take or not to take? Let’s take a look at what the Familia store is and what it can offer us.

About company

Trading company “Familia” is the largest Russian retailer. The first department store “Familia” was opened in 2000 in the capital. Today, this network, in addition to the distribution center, procurement management and business support services, has more than a hundred stores in Russia and is actively expanding. There are more than 40 department stores in Moscow and the region, and more than ten in St. Petersburg. The main sales points in the Urals are Yekaterinburg, Perm, Chelyabinsk, and in the Volga Federal District - Kazan, Samara, Ufa. The Familia store, whose addresses and phone numbers can be found in the city directory, is always waiting for its customers to please them with fashionable novelties and big discounts. And believe me, there is something to choose!

All products of the Familia store have a quality certificate. The company is responsible for the quality of products sold, complies with the rules of trade and the law "On Protection of Consumer Rights." Buyers are guaranteed on any product purchased through this network.

In the field of trade in clothes with a price category of "discount" (discount), the company is a leader. It focuses on the buyer with low and medium incomes; therefore, the majority of goods sold through department stores “Familia”, including world famous brands, have an acceptable, and sometimes “ridiculous” price. In the company's practice, regular sales, promotions and the use of a discount system, which gives the consumer the opportunity to significantly save and save money in the family budget.

The company's direct competitor is StockCentre, which implements a similar assortment at a close price category for the Familia network. The company's online store has not yet begun work.

Range

Sales department stores offer the buyer several thousand brand names. The goods of the Familia store are a wide range of everyday, business, sports, jeanswear for the whole family, as well as shoes, haberdashery, household goods, accessories, cosmetics and household chemicals. Here you can buy good quality toys and clothes for babies. Bags, shawls, hats and outerwear are sold: coats, jackets.

The assortment line is represented by well-known world, domestic, and little-known brands. Surname (stores in Moscow) sells such brands as: Finn Flare, Motor, Puma, Colin's Wrangler, Savage, Patrol, Baon, Day by Day, Motivi, Soul age, Ralf ringer, Terranova, Quelle, Etti Detty , "Yours" and others. Many, in order to inexpensively purchase branded items, purposefully go to the store "Family Name". Customer reviews confirm that popular brands go, as they say, "like hot cakes." Therefore, a more significant share in the assortment is occupied by untwisted Chinese and Turkish goods. Brands are usually placed on designated hangers. Next to the clothes are adjacent home goods sold through these department stores - these are dishes and kitchen utensils, textiles, souvenirs, gifts.

You can get information about promotions and discounts by contacting the Surname store. The addresses of the nearest department stores are located in many trade directories that are issued in large cities.

Price policy

A good economy class is “Last Name”. Stores whose reviews on the Internet are ambiguous: both positive from satisfied visitors who grabbed the brand for a penny and negative ones from disappointed customers, nevertheless differ in some advantages. The reason is that the company has priority in it is low prices, and not the comfort of the buyer. Many people immediately suspect why things are so cheap. Spoiled goods, defects? Not. What is the pricing policy of the "Family Name" based on?

• Purchase of goods from the manufacturer without intermediaries.
• High turnover of goods is the basis of all stock stores. Revenues are made due to a large turnover, while the price per unit of goods does not play a significant role.
• Constant stimulation of demand, a system of total sales, when prices fall as a whole by 30%.
• Off-season, last year's goods are sold at big discounts.
• Save on everything: shopping centers with a small rental, nondescript interiors of stores that do not please buyers. Personnel costs can be reduced by a self-service system.

Given the affordable price tag and in comparison with other stock stores, it is believed that the clothes of department stores "Familia" are quite high quality. Moreover, goods at such low prices cannot be purchased at other points of sale.

Discounts and promotions

Familia stores offer consumers “price drops” during seasonal sales and gift social cards. The regular customer discount program gives you the opportunity to use a 7% discount on Mondays, on other days - 5 or 3%. For fans of stock shopping and sales, a gift card for purchasing clothes will be a good surprise. Department stores "Familia" (stores in Moscow) allow residents of the capital to receive discounts on the "Muscovite social card": 5% on weekdays, 3% on weekends. You can learn about the rules for obtaining cards with a discount from consultants by going to the “Family Name” store.

To business partners ...

The company has an already established base of suppliers, most of which have been operating since the founding of the trading company “Familia”. Shops, reviews of which indicate a constant influx of customers, are never empty. Therefore, a wide range of goods sold through this network is so important, regularly replenished thanks to the distribution center and suppliers. “Last Name” offers its partners a number of favorable conditions: to sell a variety of products, individual positions in any quantities or products with a disparate assortment.

Through the stores of the Familia chain you can sell:

• out of fashion or illiquid products, clothing not sold in season;
• goods with a “broken” size range;
• things that are not in demand among the population;
• products manufactured or imported in excess of planned quantities.

Competitive Advantages of the Family Name Network

To get acquainted with the assortment of department stores, it is not necessary to look for the Familia company online store, just visit the department store once and see everything with your own eyes. Here you can explore the competitive advantages of the company over other discounters.

Firstly, “Surname” sells off-season collections in the price category below the market. Secondly, it cooperates with many manufacturers without intermediaries. Its customer base is more than 40 brands. Thirdly, the low cost of goods due to lower costs: personnel costs, rent, creating expensive interiors. Minimalism and rationality are the basis for the design of the trading floor of the network.

Trading company "Family Name" is able to develop and work in any economic conditions, regardless of the severity of the crisis. The cost reduction mode sooner or later becomes part of the strategy of any market operator. Therefore, the position of the company is very favorable, regardless of the state of the economy: favorable or crisis.

Shop "Surname". Customer reviews

No trading company can have only strengths, there are always "weaknesses" that are striking to visitors. The “Familia” network is stores, reviews of which are fairly actively left by both regular customers and those who have visited the department store once. There are more negative stories about going to the "Surname" than positive reviews. What disadvantages are most often noted by buyers?

1. "The abundance of junk from China." If you do not want to buy clothes from Chinese or Turkish manufacturers, then go right to the stands where branded clothes hang. Of course, the stock store assortment cannot 100% consist of branded goods. We must not forget that among the factories in China and Turkey there are worthy manufacturers.
2. “In the shops there is a mess, clothes are lying on the floor, sizes are mixed up, not tidied up, etc.” Clutter in the trading floors is an inevitable result of the influx of customers. Many do not take into account that “Family Name” is a self-service store (St. Petersburg), which means that the visitor finds and chooses things himself, carries them on to try on, and after that he has to put everything in its place. At the end of each shift and one hour before the start of the working day, sellers of department stores carry out cleaning on the trading floor: they hang clothes by size, the goods are returned to their places.
3. “There are no sellers in the hall.” The seller’s working day is 12 hours, during which he fulfills the plan, reassesses, accepts new goods, cleans up mountains of scattered things. The volume of work is gigantic, with only two employees allocating 1,500 m ² (saving on staff).
4. Economy class - this is “Last Name” - stores, reviews about which are very controversial. Customers complain: "The hall looks like a dull warehouse, there’s nothing to look at, the clothes smell of musty." Savings and minimalism in the halls allow you to maintain low prices, which so attract visitors. Self-service stock store - these words indicate that the buyer is not going to the boutique.

Other customer reviews touch upon issues such as violation of the law on the return of goods, long lines, lack of staff, illegal “search” of visitors, lack of price tags or two different price tags, no curtains in fitting rooms and others.

This network has never claimed an exclusive or high level of quality. “Last Name” is a store, reviews of which allow everyone to make their own conclusion. It is important to know before going to the department store what is really worth buying at a discounter and how to behave there.

Should I go to work in the "Surname"?

Large turnover and high traffic - this is the specifics of work in the "Last Name". The store, the reviews of employees about which it is necessary to read, regularly needs new personnel. The network problem is the constant shortage of workers and staff turnover. What are the reasons and what doesn’t suit network employees?

• Salaries on average from 12 thousand rubles, with overfulfillment of the plan - a substantial bonus. The plan is carried out 4-5 times during the year, and “fails” in the remaining months. All shortages and non-fulfillment of the plan are deducted from the salary.
• The scourge of all runoff and self-service stores is huge shortages and thefts. The management of “Surname” saved and did not equip the trading floors with cameras, so there are awkward situations when the security guard literally searches every customer.
• The lack of personnel in some department stores of the network leads to the fact that cashiers perform the functions of sellers, and administrators - security guards.
• Low motivation of staff is a problem of some stores of the Familia chain, which leads to disrespectful attitude towards customers.

The collectives of all department stores are different from each other, some of them are quite strong and united, they have been working since the opening day. Much, including the implementation of the plan, depends on whether sellers work with visitors to department stores.

What is the secret of the popularity of Familia stores?

The prices of good things cannot be low. With the opening of the Familia department store, many buyers realized that it was really possible to find interesting and even branded items at an affordable price in this store. Festive or especially beautiful outfits are very rare, but there are a lot of clothes in the classical style, there is something to choose in the office, at work, a large selection of things for everyday wear at home or in the country. There are much more feminine things than men's, they are constantly updated.

Many people like the household goods department. It is very convenient to buy small kitchen utensils, packaging and accessories for gifts in it. You can also purchase dishes for design: vases, cups, plates.

The favorable price policy has made more than one brand popular. It was the Familia network that received popular recognition. The store, reviews of which tell how decent discounts delight customers, is constantly growing and developing. Without exaggeration, the department stores of the Familia company can be called discounters, where the whole family can dress. Who will not like the meager prices for quality products? It is very beneficial when you can buy all the necessary goods for home and loved ones in one place.

Underwear, bed sets from 100 p., Pants, shirts from 150 p., Shoes from 500 p. - All this and much more is realized by the Familia store (Kazan). Reviews say that in department stores you can pick up high-quality things, especially after the arrival of new goods. “Last Name” is a store (St. Petersburg), which is constantly developing a system of discounts and offers. For example, a 20% discount on the purchase of two branded items at the same price. Discount card holders receive discounts from 5 to 7% daily.

In the store “Familia” you can often find things from expensive natural fabrics. However, the low price immediately causes the buyer to think that the product is defective. Here it must be remembered that the seller does not base his trade policy on the value of each individual thing, but on the speed of commodity circulation.

Where can I find the addresses of all department stores in the network?

You can find out how to draw up a discount card for a regular customer, what seasonal promotions and discounts are currently available at managers by contacting the Surname store. The addresses of all department stores of the network can be found on the official website. Stores are located so that any buyer has free access to them and can easily be reached by public transport.