The result of the transition of the Russian economy to the field of market relations has been a radical change in relations to the information received from a business entity on the economic condition. The financial results of the company, its economic status are of interest not only to the so-called external users, such as commercial banks, other investors, shareholders, tax, which is already without it, but also to internal users of information - primarily the administration, managers, internal financial services control.
As a result of the ongoing transformations in the country, the whole economy has become the need for reform and a set of financial statements. The main direction in this area should be a compromise between the capacity, volume, reliability and scientific nature of financial documents and the possibility of their understanding by a wide range of recipients. These statements should be readable and, most importantly, as transparent as possible. Investors and other external users are interested in carrying out such transformations in order to determine the profitability of assets invested in a particular enterprise. It is clear that for representatives of internal users, such as the administration, there is absolutely no problem finding out the real indicators of such an aspect as the economic profitability of assets, since all management information is open to them, unlike external users. But it is precisely the return on assets that characterizes in many respects the efficiency of the enterprise. As a result, it is precisely possible transparent and clear financial statements that become for investors and shareholders the basic information about the financial condition of the organization.
If our enterprises and organizations of various forms of ownership, primarily private ones, want to become truly active and successful market participants in their segment, they should significantly increase the return on assets, without this indicator it is impossible to attract investments, especially large ones. As you know, in the entire civilized world, it is shareholders' capital that is fundamental to the development of production, which implies that reforming towards transparency of accounting is one of the most important tasks for business owners, since in this situation the investment background will be more favorable.
At the same time, I would like to note the fact that no matter how hard the owners and accountants of the enterprise try to simplify the information, it is not fully possible to do this, since it is inherently specific. It is clear that the return on assets characterizes the efficiency of the enterprise, but in addition to assessing the return on assets supposedly invested in the project, it is also necessary to conduct an economic analysis to assess development prospects, and most importantly to understand how sustainable this same economic return on assets will be in the future .
An important aspect when conducting an economic analysis of the information received from the financial statements is the organization of comprehensiveness and comprehensiveness. The point is that analyzing the profitability of assets and other indicators, all areas of the organization or enterprise were affected, allowing to make forecasts, both in the short and long term, which is more important for large projects. On the other hand, the analysis should take into account the fact that each of the analyzed parameters is a separate, often complex system with its own laws.