Cigarettes "LD" appeared on the domestic market not so long ago, while today it is one of the most popular tobacco brands in our country. What is the secret to the success of this brand, and what facts about its products will be useful for consumers to know?
A brief history of the brand
A new brand of tobacco products was named after the first letters of the name of the manufacturing company - Liggett Ducat. Already by this fact one can judge the quality, because such a loud name would hardly have been given to an insignificant and low-quality brand. “LD” cigarettes were initially positioned as a classic American brand, and today only tobacco blends made in the USA are used for their manufacture. In 1999, the brand became available to consumers living in Russia, and instantly gained incredible popularity. Initially, three types of cigarettes differing in strength were introduced to the Russian market. A bit later, LD with menthol also became available to consumers. The “LD” cigarettes in their classic version are King Size, at the time of their appearance in Russia they were produced in standard rectangular packs.
Classic varieties
Today, the LD tobacco brand is known in more than 30 countries around the world. In Russia, this brand is known as a combination of high quality and low price. Even today, LD cigarettes in retail sales are 15-20% lower than most analogues, and you can buy them at any specialized store. Three types of brand tobacco products are considered traditional: LD Red, LD Lights and LD Super Lights. All these are classic cigarettes without flavored additives. These varieties differ from each other in the content of nicotine and resins. Accordingly, LD Red are the strongest, and LD Super Lights are the lightest. However, you should not think that by choosing cigarettes with the lowest content of nicotine and tar, you can make smoking safe for health. Any tobacco product with systematic smoking is harmful to health.
Specialty LD Cigarettes
Initially, the brand "LD" was aimed at lovers of classic tobacco products. However, demand creates supply, and today everyone can purchase super-thin LD Pink cigarettes. This variety was positioned as female - a standard elongated thin tutu, decorated in pink. But it soon became clear that thin smoking cigarettes are also chosen by many smoking men who do not pay attention to such a glamorous design. Therefore, soon enough, a new series from the well-known brand - LD Club, entered the market. These are super-thin standard length tobacco products packed in stylish black packs. But still, the main feature of this “LD” series is brown cigarettes, special paper gives them the color. Today on sale you can find the following varieties of LD Club: GOLD, PLATINUM, LOUNGE. A stronger LD Pink counterpart, the LD Violet, is also available. These are ultra-thin cigarettes whose packs are decorated in purple and look quite glamorous.
Brand Assortment
At different times, the range of products "LD" has changed in accordance with the needs of consumers. To date, a variety with menthol is not supplied to Russia. Also in the early 2000s, on sale it was possible to meet two types of LD cigarettes, differing in strength from each other, and having a length of 100 mm. These tobacco products were not very popular and quickly ceased to be delivered to retail outlets. Please note: the word Platinum on the packaging of tobacco products “LD” indicates the presence of a carbon filter that improves taste, according to the manufacturer.
LD brand today
Tobacco brand "LD" is nowadays owned by one of the largest global corporations working in this field - Japan Tobacco Inc. Cigarettes delivered to our market are made at the company factory located in Ukraine. Milestone for the brand was 2010. It was then that the LD cigarettes, thin and thick, survived rebranding, during which the packaging design was changed. The edges of the bundles became rounded, and the design itself became more stylish and interesting. The designer from England, who worked on a new image of these tobacco products, outlined the main goal for himself - to remind consumers that we are talking about products of exceptionally high quality. At the same time, after all the changes, the cost remained the same. And this means that even today LD cigarettes (blue and any others) are affordable for every consumer. Current legislation of the Russian Federation prohibits open advertising of tobacco products. Manufacturers can now describe the novelties and special properties of their products only on its packaging. But despite the lack of a powerful marketing company, the demand for LD cigarettes is not getting smaller. Moreover, according to the results of surveys, many consumers have been smoking this particular brand for years, not intending to change it to something else. We remind you: smoking is harmful to your health, and there are no safe tobacco products. It is much healthier to completely abandon your bad habit than to choose the highest quality and “least harmful” cigarettes, according to the manufacturer.