Today, quite often, many book authors are confronted with such a concept as a book trailer. How to make sure that the future reader’s interest in the book is deliberately heated up, we’ll see now. In addition, we will dwell on some important points in the design of the book trailer, and also try to give some recommendations about the software used to create it and the subsequent steps to promote the literary work.
What is a book trailer?
Based on what the dictionary offers us, the interpretation of the concept of “book trailer” implies the creation of a presentation clip (preferably in video format), which will be devoted to the book (literary work).
It is believed that this is a kind of advertising of the author’s book, the duration of which should not exceed 2-3 minutes (otherwise the viewer will simply get tired of it before the end). Of course, creating a book trailer in the library is a good thing (especially from the point of view of the literature there), but the realities of modern life are such that the use of computer technology provides much more opportunities for developing and promoting your work. That is why we will consider only the most modern means.
How to create a book trailer for a book?
So, the author of a literary work has the task of creating a book trailer. Here, you should initially pay attention to several prerequisites.
Firstly, today with the development of the Internet and communications, the situation is such that print media are reading less and less. So you have to initially pay attention to the format of the book. Will it be printed or electronic - it does not matter.
Another thing is important - the book trailer should fully reflect the content of the plot and briefly talk about the main idea of ​​the work. Plus, you should pay attention to the potential target audience for which it is designed.
Book Trailer: How to make a simple presentation, and what should it be dedicated to?
As for the preliminary aspects regarding the choice of design, for starters, you can use the simplest tool for creating presentations - Power Point, which is included in any Microsoft Office suite.
At the same time, if it is supposed to use graphics or animation in the book trailer, it is better to turn to professional specialists in this field. You must admit that high-quality graphics, as well as professionally shot video, will only add advantages to what is now called a “book trailer”. How to make a video? There is nothing easier. Modern cameras allow you to shoot videos even in 4K quality (in extreme cases - 2K Full HD). But shooting is desirable to produce a camera mounted on a special tripod so that there are no sudden twitches.
In addition, many experts, whenever possible, recommend using elements of the feature film so that the video does not look “dry”. Of course, you will have to invest a lot of money, but the task is to attract the readership and promote your work on the market.
Programs for creating a book trailer using graphics, video and music
Now a few more points on how to make a book trailer. The Power Point program is in many cases imperfect. That is why, at least for video editing, it is better to use packages like Camtasia Studio or Vegas Pro.
Music for the book trailer should also reflect the overall mood of the work. You can, of course, use popular compositions, but this is fraught with consequences if the track is inserted into the presentation without respecting copyright.
In this case, it is better to write the musical accompaniment yourself. The benefit of programs for this is now enough: FL Studio, Cubase, Orion, Ableton Live, Studio One, etc.
But if you approach mastering, you can’t do without utilities such as Adobe Audition or Sound Forge. Moreover, mixing is possible not only in terms of audio processing, but also video.
Book Trailer Marketing and Promotion
But that is not all. Let's say the material is mounted. In the "finish" version, this is our book trailer. How to make further progress so that the potential reader is interested in the book and its plot? You can’t do without promotion on the same social networks or on such a popular video hosting site as YouTube.
Since our promotional video was originally supposed to be created in the video version, YouTube is the best for further promotion. You can even try to trick the system by using special utilities for “likes”, when the number of views (statistics) automatically puts the presentation in first place in terms of the number of views.
It goes without saying that you should not discount the publication of advertisements on some commercial sites, but here it is worth considering the specifics of the literary work itself and the focus of each Internet resource where it is supposed to post the video you are looking for.
Conclusion
As you can see, creating a book trailer is, in general, not so difficult. The main thing here is to take into account some aspects of the design, presentation of the main theme of the work, as well as further promotion of the book on the network in order to maximize its popularization, because it is necessary that the reader immediately becomes interested in the book when watching a video. And here you will have to show maximum organizational talents and knowledge in the field of marketing. And do not save, because, as the old Romans said, the end justifies the means. And each author is most interested in precisely that his book becomes a bestseller and is sold around the world in quantities comparable to The Lord of the Rings or Harry Potter, isn't it?