Business communication is an official business style, divided into oral and written form. Writing includes a business letter, resume, application, and contract. The generally accepted forms of business communication related to the oral type are divided into business conversations, meetings, meetings, conferences, negotiations and other business meetings. Market relations directly depend on the unhindered and quick dissemination of information in a business style. Presentations, press conferences, round tables, shareholders meetings, exhibitions, fairs of new products and briefings are quite common today.
However, the main form in verbal business communication is dialogue. Its main form is conversation. At the same time, business conversation remains the most common form of business communication. In the process of this type of conversation, you can consider the issues of employment, repair of an office or apartment, the implementation of the transaction and simple cooperation.
The basic rule of dialogue is to convey information correctly to the partner. Basically, the speaker himself is to blame for the misunderstanding of the information received.
Business communication is characterized by such traditional genres: interviews, public speaking, consultation and commentary.
Specific genres of business communication include: discussion, debate, debate, controversy and debate. These concepts are the building blocks of meetings, meetings and conferences.
Business communications must meet modern communication requirements. This is, firstly, the simplicity and brevity of constructing a phrase or speech structure. Secondly, the use of colloquial vocabulary. Thirdly, the speech should be logically organized, and it is imperative to trace the sequence in the presentation of the arguments.
Business communications are a fairly effective tool in achieving the partners goals. During negotiations, they widely use the stylistic construction of sentences, phrases and simple phrases.
Also, to obtain the necessary results, psychotechnical techniques such as:
- imaginary dialogueization (building a dialogue in such a way that the partner is misled);
- emotional exclamation (increased attention to the subject of negotiations);
- a question-answer move (an example is a rhetorical question that provides support for the attention of a partner);
- euphemisms (softer analogs of harsh words that can maintain a benevolent atmosphere in negotiations and reduce the manifestation of negative emotions).
Business communications during speech communication should be oriented to the necessary reaction of the partner, in order to achieve the benefit of which it is necessary to adhere to the following rules:
- each partner must have the personal qualities of a business person (self-confidence, knowledge, competence, the ability to objectively evaluate information);
- comply with relevance (relevance and semantic correspondence between the question and the answer received);
- in business speech, there should be linguistic normativity (short phrases that clearly formulate the idea).
Also, during business negotiations, partners must monitor the correctness of their speech - not to make mistakes in stress and pronunciation. It is also necessary to monitor the "parasite words", which very often and imperceptibly "enter" into our speech. And, at times, it is very difficult to get rid of such words: “as it were,” “so to speak,” “that's the most.”
Summing up the above, we can say that compliance with these very rules of business communication will allow partners to meet the standards of a business person.