Positive feedback about the company is an example of the successful completion of the services used by the client.
Reviews are official and unofficial. Examples of informal ones are easy to find on the Internet on forums, on social networks, on special sites where people share their experience of cooperation with the company, noting the attitude of employees to customers, a way to solve problem situations, and more.
Feedback in the form of a
thank you letter sent by land or e-mail is an official version.
Structure
How to write a positive review about the company? A sample drawn up according to the following rules will always help you achieve your goal, strengthen good relationships and contribute to business development.
A good review consists of four parts:
- C - information about a specific situation.
- O is the picture of the Service.
- P - the arisen Problem and its solution by the employees of the company.
- P - Result.
Specific traits
There are three features characteristic of a good review:
- focus
- use of the language of the target audience,
- emotionality.
Feedback, having the structure of SOPR, easily reaches a certain goal. The text of a sample of a positive review about a company that does not have a purpose may look like this:
“We have been cooperating with company X for a long time. There are no complaints. We will continue to work . ”
Of course, such a review is nice to read. But if, using a recall, emphasize the competitive advantages of the company, then its significance will increase. Compare:
“Thanks to a selling site developed by X firm in a short time, sales for the 2nd quarter increased by 82%. Similar indicators of the old site for the same period were negative. The plans are to order the company to develop two more related projects. ”
A structural approach is observed here:
- situation in which the company was located (losses);
- service picture (short terms);
- problem (the site does not sell);
- result (sales grew by 80%).
The text carries an emotional component, emphasizes the benefits of the work done in a business language.
Spelling order
In business, it is customary to express gratitude in a letter. As an example, let us consider the procedure for compiling a positive review about a company according to a model structured in an SOP manner.
The first question that needs to be clearly answered is: what is the purpose of the recall? We assume that the goal is to encourage company employees and establish good business relations for the future. Next, remember the language: you need to write in a dry business language. And the third is the emotional component. We need to evoke positive emotions of leadership, leading to the desire to encourage employees.
The desire to reward arises when an employee has solved an existing problem for which the manager is responsible. This means that the recall should reliably describe this problem and give a detailed explanation of the ensuing consequences.
Situation
The following algorithm will show how to write a positive review about a company based on the model of SOPR. We proceed to determine the situation:
An agreement was signed to carry out the volume of construction and repair work, among which the company committed to replace the old bathtub with a new one.
Failure to perform work or a delay with deadlines provided for severe fines, as the premises were prepared for super important people and the deadlines were tight.
Service
We draw a picture of service. The work was carried out on schedule; building materials were of the required quality; process technologies were strictly observed.
Problem
At the final stage of work, when it was required to mount a new bathtub, made to order with all kinds of massage functions and musical lighting, it turned out that the size of the bathtub was larger than the doorways. Also, the wiring leading to the bath required replacement, as it was made taking into account the dimensions of a standard bath.
The delay in the execution of work under the contract signed by the head of the company threatened with the loss of reputation and serious money.
results
The manufacturer Ivanov Ivan Ivanovich used a window opening to make a bath, quickly replaced the wiring and made wiring for the stereo system as compensation. The work was delivered on time. The VIP person was pleased and satisfied.
The upcoming sample of positive feedback about the construction company will contain four recommended parts. The goal of the recall will be fully achieved when the manager reads the words of gratitude for his employee I. Ivanov:
“We express our gratitude to Stroybrig LLC for the tight deadline preparation, the execution of which threatened to disrupt, an important living space for operation, during which non-standard engineering work was carried out by the efforts of foreman I. Ivanov.”
Rules for registration
It remains to issue a letter according to certain rules and print the finished sample of a positive review about the company on letterhead. Indicate the addressee, put the appropriate appeal and completion.
The finished sample of positive feedback about the company is sent to the management with all the subtleties of office work.
Thanks Emails
Sometimes it becomes necessary to write an e-mail with a positive review about the company, a sample of which, if you wish, you can build everything in the same SOPR scheme.
In the field "subject" you must specify "Positive feedback about the company." A neutral sample may look like this:
"Dear Konstantin Konstantinovich!
Our gratitude to LLC Stroybrig for the timely execution of work under contract No. xxx.
Best wishes,
signature".
In this case, the lack of a SOPR approach makes the review pointless and faceless, similar to an ordinary unsubscribe.
Informal review
Today, reviews are in great demand among Internet users and business owners. It is not difficult to collect information about the company: the information is accessible to a wide circle, and its distribution can be compared with an avalanche that will collect customers for the company or, conversely, dare them.
An example of a positive review about a company is a post on a women's forum:
“My son is allergic to chicken eggs. I hardly found a patisserie that makes diet cakes. I ordered a cake for my son’s birthday.
They decorated beautifully, decorated with cream, marzipan cars and helicopters. The view is mouth-watering and attractive. I was looking forward to the joy and delight of my son: he is my fan of all kinds of cars and airplanes.
They packed it in a transparent plastic box, and suddenly it dawned on me that I couldn’t take it home: the cream would melt from the heat. Horror! Feelings of bewilderment and confusion were reflected on my face: “What should I do? How to save the cake? " Tatyana Ivanova, a lovely woman, understood my problem and offered additional heat-resistant packaging with foil and foam. It saved me!
My son's birthday was a great success !!! The cake that completed the holiday, I brought without any damage and flaws. It was cooked without eggs (!), As ordered, but the taste did not suffer from it: all guests liked it. I wish the team “Sweet tooth” all the best! Many thanks to you for your work! ”
After reading such a review, other mothers began to ask questions: where is this institution located, is it possible to order a cake for diabetics there, how much should be ordered in advance, can I order other comments related to this situation by phone. The conversation lasted several days, and even months later, some caring mothers of the families found this review and called the confectionery to order a cake.
Perhaps this reaction to the response is the most desirable: discussion, questions, answers. The review text is made in accordance with all the rules. It is clearly structured: a woman described her situation (looking for an opportunity to order a cake without eggs), drew a picture of the service (the cake was made beautiful, packed), identified the problem (the cream melts in the heat), the solution proposed by the employee of the pastry shop (heat-resistant packaging) and showed the result ( DR took place).
The given sample of positive feedback about the company has all the necessary characteristics. The purpose of writing is clearly stated - to say that there are places where diet cakes are made. The questions about the possibility of ordering cakes for people with certain dietary needs that were asked for this post clearly indicate the achievement of the goal.
The review was written for the women's forum in the language of a caring mother, which is understandable to the entire target audience in this particular case.
Finally, the emotional color touched the strings of the soul of other forum participants. After all, they also experience the same emotions when they prepare family holidays, communicate with their loved ones, worry about their health.
Motivation to write reviews
In conclusion, it should be determined what motives a person is guided by when it is taken to write a review. Most often, reviews about the company are a sample of human emotions.
“The clinic is super! We listened carefully, conducted a full examination, did all the tests and found the problem! Now I am healthy thanks to the doctor Mikhail Alexandrovich! Kowtow! ” - strong positive emotions.
Another example: “People! Take care of your health! Do not go to the 3X clinic. I waited an hour and a half in vain. The manager is a boor. They didn’t return the money for the reception ”- has a negative emotional color.
Having not received any emotions, a person will not waste time expressing his opinion, except for the desire to express himself. If you have a client who understands the intricacies of the case, can notice new accents, focus or emphasis on any previously invisible elements, then he can gladly demonstrate his knowledge by writing a review.
A leader who responds to positive feedback about the company is an example of a leader who cares about fulfilling the main marketing tasks of today: promoting the company in the market and strengthening ties with customers.
Ways to get feedback
Many firms have realized the benefits that give positive feedback about the campaign, an example of which is the desire to get them in any way. They are ready to pay money to someone who will make a solid opinion about the work of the organization or the product being sold. This approach helps to initially collect opinions, but if the real work does not correspond to the purchased review, the opinions of dissatisfied customers will not be long in coming. And one negative review has weight ten times more than one positive.
Some managers are obliged to their employees to ask to leave feedback on work to satisfied customers. The downside is that such responses are usually neutral. They do not fulfill the tasks of promoting a business; they do not inspire those who read.
Perhaps, the most effective feedback is facilitated by solving non-trivial tasks faced by company employees, often not included in the list of their services, as was the case with the confectionery. A normal person, of course, will have a feeling of gratitude, which can result in a positive review.
The manual can be completed by a reminder that a genuine, genuine expression of feedback is worth a lot. You can’t buy it for money. Therefore, express your gratitude to the worthy and appreciate those who are able to express it.