The magnificent palette of hair colors "Loreal Preference" allows you to make fashionable and high-quality coloring without going to the beauty salon. This product provides firmness and color saturation, as well as gentle care for the hair structure.
Brand Information
The Loreal company began its work more than a hundred years ago, originating in France. Today, under her name, 27 brands of cosmetics are produced in more than 130 countries of the world. The results of a statistical survey claim that 50 units of products of this brand are bought in the world per second. And the faces of this company are world famous women such as Beyonce and Jay Law, Scarlett Johansson and Julianne Moore, as well as many other celebrities.
Benefits
Loreal Preference is a very famous line of hair colors among consumers, and all of its advantages listed below are not only declared by manufacturers, but also confirmed by hundreds of positive reviews.
- The tool is very easy to use, as it has a fairly dense, thick consistency. This is appreciated not only by professionals, but also by women who use it at home.
- Despite the similar structure, one package is enough for one complete coloring of the hair. Consumption is quite economical.
- In addition to paint, the package contains a special balm. Its use contributes to better color fixing.
- The paint perfectly paints over the gray hair, even if the roots have already grown a lot.
- The product is very persistent, the color remains saturated for eight weeks after the staining procedure.
- The color palette of hair dye "Loreal Preference" is extensive and maximally matches the natural shades of nature. Each girl will be able to choose from 45 tones the one that best suits her.
disadvantages
The list of shortcomings is based on reviews of the Loreal Preference hair color palette from consumers who are not fully satisfied with their purchase. These are not particularly significant disadvantages, but you can’t leave them unattended.
The first is bad smell. Indeed, there is a somewhat pungent odor due to the fact that ammonia is part of the paint. But at the same time, it is this component that provides color fastness. And in addition to the pungent odor, which quickly disappears, all other negative properties of ammonia are eliminated by a complex of natural components in the product.
Secondly, according to reviews, after dyeing, dandruff may occur and the ends of the hair begin to split. But this is not a massive problem, as experts point out, such a negative effect occurs in those cases if the dyeing was done on weakened and unhealthy hair.
Palette for blondes
Among the hair colors “Loreal Preference”, the blond's palette is quite extensive. It consists of fourteen shades. Eight of them are very light and cold (the so-called mega-blond), but six others have a fairly calm range:
- "Pearl Light Brown" (102). This tone will give your hair a beautiful shade of pearlescent color.
- "Light blond beige" (05) tone is as close as possible to the natural color.
- “Platinum blond” (P01) has an ashy shade, and is most suitable for owners of long hair.
- "Copenhagen" (8.1) is a light blond color with an ash tint.
- “Florence” (8.34) also refers to light blond tones, but the presence of copper-golden hues in it makes the color more saturated and radiant.
- Helsinki (10.1) is a cold and very light tone that will best deal with gray strands.
- Stockholm (10.21) is also very light, the hair dyed with it acquires a beautiful shine and a pearly sheen.
- "Hollywood" (9) is an almost pure white color without any shades. Isn't that what all blondes in the world dream of?
- "Shimmering Blonde" (92) is the most natural color for blondes, in addition, having a beautiful sheen.
- "Natural Light Brown" (01). Another shade that gives the hair a natural naturalness and naturalness.
- Viking (9.1) perfectly removes the yellowness effect after discoloration.
- "Light-light-blond" (03) is a very popular color among young girls today, has an ashy shade.
- "Los Angeles" (10) is a light, even very light blond color.
- Baikal (9.13) has a light blond tone, close to beige.

Palette for brunettes and fair-haired
For owners of dark strands, the palette of hair colors "Loreal Preference" is no less extensive, you can count 12 shades. Almost every one of them bears the name of a city, state or country that exists now, a fictitious or existed in the past. It:
- "Paris";
- "Naples";
- "Pulling";
- Madras
- "Havana";
- Shangri-La;
- "Madrid";
- "Grenada";
- "Castile";
- "Caracas";
- "Rome";
- Antigua.
The tones of this line are quite diverse, there is a pure black color (1.0) and its cool shades, as well as various options in chestnut tones.
For red
In the palette of hair colors "Loreal Preference" there are rich and vibrant colors for any look. For red-haired beauties, tones called:
- "Real Amber" - a bright red color close to red (P50);
- "Paprika" - a copper-red tint (P78);
- Mango is also a copper tone, but not so bright (P74);
- "Eggplant" - a saturated red color with a purple glow (P37).
Using these shades you can recreate not only a bright and extraordinary image, but also achieve the effect of elegance, sensuality and aristocracy.
Paint characteristics
The packaging contains detailed instructions for use, providing the opportunity to use it at home. The product has a gentle effect on the structure of the hair and gives it a beautiful shine, as evidenced by the photo. The Loreal Preference hair dye palette in the package also has a special protective balm for several uses.
The composition includes special enzymes that contribute to the deep penetration of the product into the structure of the hair, which allows you to maintain color brightness for a long time. And plant extracts carefully take care of the hair, protecting it from harmful substances.
How to choose the right color
The right specialist will always help you choose the right shade, because among the rich palette of hair colors "Loreal Preference" you can easily get lost. Moreover, an experienced stylist knows all the nuances of dyeing for each type of hair, so he can tell you how to achieve the desired result.
For example, if the owner of dark hair decided to become a blonde, then at one time this effect is impossible to achieve. Before you dye your hair in the right shade, they should be discolored. But for light blond hair, the procedure is much simpler, and the shades of the blonde when stained will look very natural and fresh.
The most difficult thing is to turn the owner of the firehorn into a blonde. Natural red strands are not immediately discolored, often it has to be done in two or three stages. And even after that, when staining, there is a risk of yellowness. To avoid this effect, you should choose a pearl, platinum or ashy shade.
For girls with dark hair from the Loreal Preference hair color palette, it is better to choose bright shades in red colors. This will make the color of the strands brighter and more saturated. Owners of blond hair, on the contrary, should stay away from such flowers.
The choice of paint should also be in harmony with eye color and skin tone. So, with pale skin and blue eyes, ash and light brown shades are perfectly combined. And with brown eyes, a black or dark brown tone is perfect. You can also try the "deep chestnut" (tone 4.01) and "light amber" (tone 6.35).
For swarthy and blue-eyed girls, a color called “light blond beige”, number 05 is suitable. Owners of beautiful green eyes should pay attention to “Grenada mahogany” under number 4.56.
But the gray-eyed girls were lucky the most: they fit without exception the palette of hair dye “Loreal Preference” - from 92 “Iridescent Blond” to “Black” at number 1.0.
Application Tips
Like most other paints, Loreal is not recommended for individuals under 16 years of age. Also, the manufacturer warns of possible negative consequences in case of contact with eyes. If this happens, rinse your eyes immediately with running water.
If you have to use the paint from the company "Loreal" for the first time, you must definitely test for possible allergic reactions. To do this, apply the product on an invisible area of the scalp, for example, behind the ear. To make sure the test is reliable, you should wait two days. If during this time no reaction has arisen, then all the colors of hair dyes "Loreal Preference" will be at your service!
In order to leave no traces of the product on your face, use any moisturizer before the procedure. Hands should be worn with gloves that are attached to the paint, and a dressing gown on shoulders.
After the components are mixed, you need to evenly apply the mixture, starting from the back of the head. Then gradually move on to the temples and the frontal part. Then you need to carefully comb the hair before foaming. Keep the paint should be 35 minutes, then rinse thoroughly and apply balm.
You can apply it only on dry and unwashed hair, and the day before the procedure it is not recommended to use a hair dryer, any balms or rinses.
If bleaching, curling or hair straightening was carried out, then it is worth waiting for at least two weeks with the dyeing procedure.