The business plan of a private clinic is the most important document at the stage of preparing a business and a step-by-step guide for an entrepreneur. How to develop an effective business plan, which points must be included in the document, and how to open your own clinic (maybe a whole multidisciplinary medical center) from scratch - we will consider further.
Stages of opening a private clinic
The business plan of a private clinic should cover all stages of preparation for opening. This is the only way a businessman can not lose sight of any important details and clearly control the launch of the project. First you need to compile a business summary and carefully analyze the market for competitors, the needs of the target audience and the opportunity to achieve good profits. Then it’s worthwhile to deal with the choice of premises, the purchase process or the preparation of a long-term lease, repair and purchase of necessary equipment. But this is only in general terms. An example of a private clinic business plan with calculations will be presented below.
The most important thing for successful business development is to determine the specialization of the center. You can take as an example the business plan of a private clinic, the project of opening a dentistry or institution of a different orientation - medical centers differ only in the range of services, and all other registration procedures will be similar. It is advisable to have a medical education, but this alone will not be enough to launch a successful project. A businessman must have organizational and entrepreneurial abilities.
Drawing up a business plan
The business plan of the dental clinic with calculations is a ready-made guide to action. Therefore, the preparation of the document must be approached with all responsibility. The business plan for opening a private clinic should include the following sections:
- Title page. It is necessary to indicate the name of the project and state the essence in one phrase, indicate the actual and legal addresses, contacts of managers.
- Privacy statement. If the business plan of the dental clinic falls into the third hands, then the second page should set out the restrictions on the disclosure, copying and dissemination of information.
- Summary of the business plan. The section summarizes the main points, necessary resources and expected results. A prepared business plan for a dentistry or clinic providing services should arouse investor interest and show the prospects of investments. This is the main goal of this part of the project.
- Information about the enterprise. It is necessary to state information about the enterprise in more detail. Present the legal form of organization, analysis of the company’s work for the previous period (if any) or relevant marketing research, information about partners, suppliers and so on.
- Characteristics of services or products. Describe in detail the services offered, the necessary permits (licenses and certificates). Very welcome schemes, drawings and photographs.
- Marketing. Analyze the market for services, provide information about competitors, give their comparative characteristics, do a SWOT analysis and identify factors that may affect demand.
- Organizational plan. Expand the organizational structure in detail and describe the management system, indicate the requirements for the qualifications of hired personnel.
- Financial section. This is one of the most important sections. It is necessary to reflect all the costs of preparing and implementing the project, as well as to calculate the payback and expected profit, to describe the cash flows (costs, revenue, taxes, profits and so on).
- Warranties and risks. Possible risks associated with the implementation of the project and a strategy for minimizing them should be analyzed.
- Add-ons and applications. This part includes documents that were used to develop a business plan for opening a private clinic.
- Marketing research.
Center Specialization
It is important to study the market of medical services in a specific locality in order to accurately determine the needs and solvency of the population. Traditionally, the most popular are gynecology and reproductive health, urology, ophthalmology, cosmetology and dentistry. A business plan with calculations should clearly define specialization.
There are separate centers that specialize in laboratory research, it is also profitable. Such laboratories are best located near large state hospitals or in the city center. With great demand in big cities, you can think about the project of a multidisciplinary medical center with the involvement of a large number of specialists of different profiles and providing patients with a full range of care.
Choice of legal form
A mandatory point in the business plan of a private clinic is the choice of organizational form. Before starting work, you need to register as a legal entity (with it in the future it is necessary to create a health protection institution) or an individual entrepreneur. An individual entrepreneur in this area can be opened by a private entrepreneur without an appropriate education, but in this case, it is necessary to hire qualified specialists to serve patients.
Room selection and repair
The premises may be owned or long-term leased. It is better to choose a spacious building at the intersection of main streets, in the city center, in places with a large crowd of people, near metro stations and so on.
It should be convenient to get to the medical center by public transport and private car. Location can attract a certain group of clients: for example, elderly patients can be expected in a medical center in sleeping areas, and if you buy a building near new buildings, then the clients will most likely be middle-aged people with children.
When planning the location of the center, it is necessary to take into account building codes, as well as all the requirements for ventilation, quartzing, lighting and ventilation of various types of cabinets.
The area depends on the list of services. For dentistry or a small test reception center, only 25-40 m 2 will be enough, but a diversified private clinic will occupy a building for 2000-3000 m 2 .
When developing a design project, it is worth moving away from the standard blue-and-white walls that resemble public health clinics, because customers will feel uncomfortable and remember the district hospital (although the level of quality of services differs markedly).
Clinic room design
It is worth using calm combinations of colors and warm colors. Adequate lighting is needed, both artificial and natural. In addition to patients, the clinic will have daily specialists, an administrator and other staff, so that working conditions should be comfortable.
As for furniture, you will need the usual office, as well as directly medical and equipment. Cabinets, racks, tables and racks should be made of durable materials. You need to buy sofas for the reception, armchairs and chairs in the cabinets. The color of the furnishings should be in harmony with the overall design of the rooms.
Equipment purchase
This is the most expensive item when opening a private medical clinic. High-quality equipment has to be ordered from abroad at a rather high price. A clinic of any orientation will require serious investments in the purchase of equipment. In dentistry and gynecology, special chairs are needed, an ultrasound or X-ray, in the laboratory - apparatus for researching the material, and so on. It is important that when equipping cabinets, you need to use the standards for the report card of special-purpose products, which is approved by the Ministry of Health.
Computers and software
Necessarily need computer equipment and related software. You need to purchase a sufficient amount of system units, monitors, network equipment and accessories. On some workplaces, laptops or tablets will be more appropriate. This will provide an opportunity to communicate with clients: many private clinics today send patients the results of studies and other information by e-mail or remind them of the appointment in instant messengers.
For the operation of computer technology, you must purchase software. We need programs for accounting, personnel management, electronic document management. The customer base should be stored in a specialized program. Information about the health of clients, the procedures performed, the studies, the prescribed treatment and its results should be kept.
Training
In the business plan of a private clinic (an ultrasound room is supposed to be done with all the other diagnostic services or just a small laboratory, it doesn’t matter), it is imperative to reflect the estimated number of health workers: doctors and nurses with the appropriate qualification level. Qualification of employees must be confirmed by certificates and diplomas, other official documents. This will be needed when obtaining a business license.
After opening a private clinic, it is the professionalism of the doctors who will determine whether patients will visit your center. Often people do not go to a particular clinic, but simply to a doctor with good reviews. The level of satisfaction does not depend on the smile of the administrator (although politeness in communicating with clients must be present), but on whether the health problem has been resolved.
Licensing procedure
To obtain a license to carry out medical activities, you need to prepare a large set of documents and submit directly to the licensing authority or through the website of the State Service. A state fee of 7,500 rubles is provided for the receipt. The list of documents differs for a legal entity and an individual entrepreneur.
Advertising campaign
Before opening a medical center, an advertising campaign must be conducted. In the business plan of a private clinic, this stage should be described point by point. It is necessary to inform the target audience about the benefits of the new medical center. You can use the usual advertising methods, for example, banners, hang on the streets and on public transport, flyers, publications in special publications. More modern methods of advertising include search and contextual on the Internet, media. Be sure to create a quality corporate website. At the initial stage, it would be nice to run a discount program and actively use a variety of promotions.
The cost of opening a medical center
In general, the costs of opening a narrow-profile clinic include:
- rent and repair of premises, purchase of consumables;
- legal registration, obtaining a license;
- purchase of equipment, machinery, special software;
- campaign costs.
The final cost depends on the size of the clinic and the list of services that are planned to be provided to clients. It is important to consider the cost of rent, because if placed in a large room, then it can be very large.
Consider, as an example, the financial part of a dentistry business plan with two seats. It is necessary to rent a room (about 80 square meters will be enough), purchase two chairs, hire 6 doctors and an administrator. Such an office can serve up to 12 patients per day, and with an average cost of 1,600 rubles per person, the gross profit will be 720 thousand rubles.
The purchase of necessary equipment and repairs will cost 2.5 million rubles. Expenses per month will amount to approximately 450 thousand rubles. This amount includes the rental of premises, public services and the salary of specialists. In addition, you need to consider the cost of consumables. It will turn out about 100 thousand rubles a month.
Total net profit will be about 200 thousand rubles. per month. The payback period of such a small dental clinic will be approximately one year.
Business without special education
Today, the medical business can be opened without an appropriate education - the law allows. Another thing is that to engage in a project without knowledge of the specifics of the work will be quite difficult. When it comes to opening a private franchise clinic, companies prefer to work with professional doctors and may refuse to sell the franchise to a person without a medical education.