Have you ever thought about the meaning of color? Of course, more than once - choosing clothes for yourself, the color of the tiles in the bathroom and the walls in the nursery or living room. We live in a colored world, therefore, psychologically and physiologically, paints are important for us. Light background is most often used in classic design options - from paintings to furniture. It calms, adjusts to the working atmosphere, helps to focus on the surrounding objects and distinguish them from the outside world. Bright backgrounds are often used in any printed matter: you have probably come across the fact that magazines or newspapers that use design inversion (for example, white on a black background) are more difficult to read.
The human eye is so arranged that it perceives a dark background not as a basis, a substrate, but as independent information. Analyzing studies on the human eye, scientists found that the brightness is most affected by the amount of the blue component in the colors, and all three components affect the contrast equally. This means that the green color used on a white background will be perceived much worse than blue, visible as the darkest. In the case of contrasting text, the situation is opposite.
Until recently, although light background prevailed in website design, the scheme "black background - light text" was popular. However, it often did not justify itself: firstly, most popular fonts were designed with the idea of displaying (or printing) on a white background. That is why such an element as the thickness of the line is rarely adapted for display in a dark environment. This leads to an optical narrowing of the text. Therefore, if it is important for you how visitors perceive your site (and this cannot but worry you, since conversion and promotion to the top positions directly depends on traffic and readability), choose a light background.
Pay attention to the sites of competitors, or at least just to the most visited and convenient portals (in your opinion). You will most often find a light background on any business site: it is characteristic that blue and green are used for business sites or for the resources of clinics, hospitals, and sanatoriums. For news portals, a classic scheme with a white background is increasingly chosen. Sites about real estate or investments are also carried out in green and yellow, and most often a light background - without any pictures, logos, special effects - justifies its purpose.
Bright on the site should be those elements that you want to pay special attention to (for example, the "buy", "subscribe", "sign in" buttons). Templates in which the light background is white and cold shades are great for the business theme of any portal. And warm ones - beige, light yellow, cream, soft purple - are often used for children's sites and portals (online magazines, forums) for women.
The psychological effect of the light background for the site is simple: the person is not distracted by the secondary, he does not need to painfully squint his eyes, look for the necessary information - everything is transparent and accessible. Therefore, the conversion of advertising on such sites is higher.
A light background is perfect for any blog. Whether you make a blog on the Wordpress engine or a portal on Drupal, pay attention to templates that are convenient for the visitor. And if you want to make a template yourself, then do not overdo it with bright effects. Snow on the site or
shooting stars - it may be beautiful, but only for a split second, then it will begin to annoy the visitor, and he will hasten to leave. Therefore, think first of all about the convenience of navigation and perception, and, of course, about the content.