Advertising remains the engine of commerce even in the age of high technology. Now marketing has largely moved to the Internet, and the ability to customize the placement of advertisements allows entrepreneurs and managers not only to identify the target audience according to user interest in a particular product or service, geographical location, but also to distribute potential customers to other groups (age, for example, the presence of minor children, income level, interests).
Yandex.Direct does not present any particular difficulties for beginners, however, one can get confused in numerous payment methods, most of which, unfortunately, are available only to Russian citizens and companies registered in the Russian Federation.
What is Yandex.Direct? Campaign Budget
One of the popular systems of contextual advertising, which can be mastered even by a novice in the field of Internet marketing, is the Yandex advertising network - Yandex.Direct. The cost of promoting goods or services in the search engine’s advertising network, covering 280 million search queries daily, depends on many factors: the region and the period of the ad’s showing, placement sites (all or only mobile) and keywords.
The price of a click varies significantly depending on the scope of the company, individual entrepreneur or individual. So, for the keyword “real estate” the average cost per click is from 5 to 10 $ (in the first position of the ad unit), and in the construction business it can reach 25 $. In less profitable industries (potentially), for example, for the keyword “earnings on the Web”, the price is limited to only fifteen cents. Managers who are involved in the promotion of cosmetics, sporting goods, websites about games and movies, used cars, and mobile phones can also count on a budget advertising campaign.
How to pay Yandex.Direct when an advertising company is already set up and is awaiting launch? There are several ways, some of them are available only to Russian citizens, while others can be used without restrictions by residents of Ukraine, Kazakhstan and Belarus. Payment (Yandex.Direct) is carried out in just a few clicks.
Minimum replenishment
The minimum amount to replenish an account in an advertising campaign (Yandex.Direct) at the moment is 300 rubles. Before the change in the dollar exchange rate, the value corresponded to 10 y. e. After the fall of the ruble, the amount of minimum replenishment has not changed.
Payment for individuals and legal entities from the Russian Federation
There are many ways to replenish the account of an advertising campaign for Russian citizens. How to pay Yandex.Direct in the Russian Federation? The following options are available for individuals and legal entities: e-wallets, bank or cash.
Users from the Russian Federation can pay Yandex.Direct with WebMoney, PayPal or Yandex.Money electronic money. In the latter case, it is important that the Yandex.Passport login matches the advertising campaign login in Yandex.Direct. To pay with an electronic wallet, it is enough to indicate the payment method: WebMoney, PayPal or Yandex.Money - during the advertising campaign billing. In the case of PayPal or WebMoney, it will be redirected to payment system sites with the specified payment details. Payment is credited within 15 minutes.
Payment through a bank can be made by plastic card, receipt or through online banking. To receive a receipt, go to the “Pay” page in Yandex.Direct and select the “Issue an invoice” option. The generated receipt can be printed or sent by e-mail. To pay for Direct through Internet banking, when making a payment, you should indicate the option “Cash at the bank”, select a payment system and create an Yandex.Direct account. Money can also be transferred from the card. Cirrus Maestro and Visa Electron are not accepted , there are no restrictions for other cards.
Payment for Ukraine, Belarus and Kazakhstan
How to pay Yandex.Direct to citizens of Ukraine, Belarus and Kazakhstan? The following methods are available:
Through a bank to a Yandex Ukraine settlement account (in UAH), Orange Point Agency LLP (in tenge) or a Yandex general account for non-cash payments. You can get an invoice for payment by sending a message to the support email in Yandex.Direct.
Citizens and organizations of Ukraine can reimburse the cost of the advertising campaign from Yandex.Money electronic wallets (the account must be identified) or WebMoney (only from the U-wallet).
By credit card through Privat24 (only for Ukrainian citizens) or by credit card if issued by Privat Bank.
Payment from the CIS countries, Georgia, Abkhazia, South Ossetia
How to pay Yandex.Direct from Georgia, Abkhazia and South Ossetia and other CIS countries (except Russia, Ukraine, Kazakhstan, Belarus)? To receive an invoice for payment, you need to write to the "Support" support email address. Scanned documents should be attached to the letter: passport or driver’s license, documents confirming registration of a legal entity. Verification may take several business days. Payment is made at a bank branch or with a plastic card.
Payment for individuals and legal entities from Turkey
Companies and individuals from Turkey can replenish an advertising campaign account with a credit card or into a Yandex Turkey account. Payments are credited within 15 minutes. To set up a receipt, you should contact the official Yandex.Direct support email address. After checking the documents (passport, constituent documents of the company), the user will receive an invoice with the details for payment of Yandex.Direct. For beginners, by the way, payment by credit card is one of the easiest and fastest ways to replenish.
Payment from USA, Switzerland and other countries
How to pay Yandex.Direct from the USA, Switzerland and other countries? Residents of the United States of America can replenish their account through the PayPal payment system. Otherwise, the payment methods are the same: through a bank using a bank card (except for VISA Electron and Cirrus Maestro) or at a branch of a financial institution. Payment currency - US dollars, Swiss francs, euros or the currency chosen during registration of the advertising campaign in Yandex.Direct.