Six years ago, Heineken United Breweries LLC launched an extensive advertising campaign dedicated to the release of a unique novelty - light and strong beer “Winter Hunting”, which is described in this article. It was made from natural components according to a special recipe, packaged in blue metal cans with a capacity of 0.33 liters, as well as in convenient multipack packages of 4 pieces.
The corporate logo was an image of a man with a gun, dressed in a fox hat with earflaps, which emphasized the special status of the drink. It was intended for consumers who are fond of hunting, fishing and active winter vacations, therefore it was released to the market in a limited edition.
Characteristics of the beer "Winter Hunt"
The composition of this variety of light pasteurized alcoholic beverage included the following ingredients:
- purified drinking water;
- brewing barley malt (light and burnt);
- hop products;
- gluten.
The extract of the initial wort was 20.5%, alcohol reached 10%. The ethyl alcohol content reached 33 ml in a 0.33 liter jar.
The calorific value of this brand was 79 kcal (330 kJ). The carbohydrate content in 100 g of the product is 4.8 g.
Drink tasting
With proper storage (at a temperature of 0 to +30 ° C) after opening the package, it was possible to observe how a golden (amber-yellow) transparent liquid was poured into a glass, forming an impressive “cap” of stable foam. After a gradual subsidence, she in some places remained on the walls of the dishes. When inhaling the aroma, alcohol did not interfere with enjoying light “candy” shades. Small sips of the drink helped to feel the refreshing combination of the mild sweet taste of malt and fruit. Alcohol was felt only in the ductility and density of the beer, which was slightly fired, leaving a barely noticeable hop bitterness in the aftertaste.
Other brands
A high proportion of alcohol and a rich fruity taste did not help the drink become popular among Russians, which is why the Okhotniy Zimny ​​beer is currently discontinued. The types of beer brands from Heineken holding that consumers liked more are presented below.
"Hunting light", with a mild, watery taste, contains the standard 4.5% alcohol. This drink is preferred by the fairer sex and those who do not like strong varieties.
“Hunting aged” - light bottom-fermented beer with a strength of 6.5%, with the addition of caramel malt. Favorite brand of men aged 25 to 60 years.
"Dark Hunt" - a six percent black beer, characterized by an alcoholic taste and a carbon aftertaste. This brand is preferred by young people under the age of 25 years.
Beer "Hunt" - 20 years of pleasure
In the national ranking of beer sales, the Okhota brand has held the championship for many years. In 2017, the brand received the award of the National Trade Association “Product of the Year”. Heineken brewers have created a very successful combination of traditional ingredients (barley, light malt, water). They decided to improve the strong composition (alcohol - 8.1%, extractability of the initial wort - 17.3%) by adding sugar and maltose syrup. A sweet taste complements and “holds” the aroma characteristic of this variety, and glucose increases strength without affecting the low density of the product.
The result was an excellent drink - golden in color, with a bright, full-bodied taste, no smack of alcohol, a pleasant aftertaste and a bubble cap of foam. Fans of this type of beer note a combination of strength and softness when used, pronounced "brutal" bitterness without original halftones, a sharp aroma. Men understand and approve this product!
“Okhota” enters retail chains in our country in plastic and glass bottles (1.4 liter, 1 liter, 0.45 liter), aluminum and cans (0.48 liter).
The energy value of the drink is 65 kcal (270 kJ), the carbohydrate content in 100 g is 4.0 g, and the salt content is less than 0.01 g in 100 ml.
Despite the complete dominance in Russia of the Okhota beer brand, Heineken invests more than 60 million rubles in annual product advertising. This allows him to constantly stay afloat and be among the favorite varieties of many lovers of alcoholic beverages.
Beer "Winter Hunting" is a fairly strong variety that not everyone will like. It will be enjoyed by real beer lovers who appreciate the softness and richness of taste, as well as pay attention to the composition of the product and the ratio of ingredients.