If you decide to create your own company, special attention should be paid to its name. Since, as they say, as you call a boat, it’ll float, you need to approach this moment very responsibly and carefully. Our article will help you understand this issue and come up with the best name for your company.
Importance of choosing a company name
Nobody can count the existing approaches to choosing the name of an LLC. The examples in this matter are the most diverse, and it’s quite difficult to determine which approach is the most effective. Many enterprises absolutely do not focus on the name. In the world market you can find many companies that have the most ordinary names, but at the same time managed to gain credibility and high competitiveness.
At the initial stage of creating their own company, many still seek the answer to the question of how to choose a name for the LLC. Some marketers advise relying on the type of company. There are other general guidelines for choosing a company name.
Marketing research
Marketing research greatly affects the approach to how to choose a name for an LLC. They must be carried out to determine their target audience. Market research with the help of marketing tools will help you to get a guide for creating a brand. Such research is an analysis of the main competitors, as well as the consumers your company is focused on. Let's say you are planning to open an expensive boutique. Accordingly, it will be intended for rich people, so you should not choose the name of the company for the LLC, which contains the words "minimum", "low price" and so on.
If your company plans to produce baby food, you need to choose a name that will be appropriate for children. Successful examples on the world market can be considered firms "Agusha" and "Peanut". Their names clearly indicate that the products are aimed at children.
Use names in names
Today, you can often find a company name like LLC Petrenko. It only says that the company is named after the owner, but no more than that. People who tend to call companies by their name act incorrectly and inappropriately. Such an approach can only amuse the pride of the owner of the company.
Names using the names of children, nicknames of your favorite animals or just last names can not say anything about the company. They are not remembered at all. Along with its competitors, a company with this name will simply be lost and will not be able to attract potential customers. In addition, such firms will be more difficult to sell in the future. It is even possible that clients, referring to commonplace associations, may refuse to cooperate with you, because among their acquaintances there may be a person with the same surname (name, nickname), and his attitude to him is bad.
Catchy name
The name of your company should be absolutely memorable, so you should be very careful when choosing the name of an LLC. Examples of such interesting and profitable names today can be found in large numbers. These are sports companies, supermarkets and other companies whose names clearly speak about their activities and are easily remembered.
You can use some tricks to get an interesting and simple name for LLC. Coming up with it is not as difficult as it might seem. To do this, you need to choose a good phrase that ordinary people can easily remember and use in their vocabulary. And this, in turn, is already a good advertisement for your company, because in a hurry people recommend exactly those shops or cafes whose names they remembered, because complex brands are not remembered so quickly.
Comfort and occupation
Comfort and customer interest play a very important role in the company. Your name should also fuel this interest among buyers. Experienced marketers and shrewd businessmen still manage to come up with such names for LLC. We see examples daily from the windows of popular shops, cafes, beauty salons, etc. Even the most ordinary restaurant can be called so that the legs themselves will lead the client inside. For example, take at least the banal name “Visiting a fairy tale” for a children's cafe: it will already create interest for both parents and their kids.
Do not forget about the nature of your activity, as a potential client can simply miss you in the list of enterprises. Your title should contain at least a hint of what you are doing. For example, for construction companies the prefix "Stroy" is often used, for gas stations - "Gas" and so on.
Prohibited names for LLC
In all countries there are some legislative prohibitions on the name of the company for LLC. With regard to Russia, there is a ban on the use of words such as "Russia", "Moscow" and other proper names for the name LLC. You can find examples in the relevant laws of the Russian Federation. Under the ban are not only cities, but also regions and subjects of Russia. I would like to note that similar norms exist in almost all countries, therefore, when choosing the name of your company, these words should be immediately deleted.
Also, do not use existing names for your company, even if you change one or more letters. A similar practice has existed for many years, but not one of the companies with such a stolen name has succeeded. As a rule, they lasted only a few years, during which they gained a reputation as thieves and no more. Do not repeat such mistakes and approach the choice of the name of your company as responsibly as the selection of a name for the child.
The most effective name selection methods
As already mentioned, the name of the company should be individual, memorable and easy to read. There are several effective ways to help you choose the best name. One of the best is considered a method of selecting words. Its meaning is that you combine some words (parts of words) and get a previously unused name. An example is Pepsi, whose name consists of the name and surname of its owner, or rather, of the first syllables (Pe, Psi).
The rhythm method is a repetition of simple and short words, for example, Coca-Cola. Such names are easy to remember, and they literally eat into our brain and memory.
You can use the words, the meaning of which is the element of excellence, for the name LLC. The list of such companies is colossal, for example: Burger King is not just a diner, but a royal one!
Do not forget about the method of imitation, the meaning of which is that the name, as it were, conveys the properties of the goods. For example, the aforementioned “Agusha” is the first words of a child, therefore it is clear: the company produces goods for children.
You can also use humorous names such as "Little Adult" or "Mullet for beer." They will be definitely remembered by the client and in his subconscious will automatically receive a positive assessment.