If you own a flower business, one of the main concerns is increasing sales growth and finding potential customers. To make a profit, you need to understand what motivates customers to buy.
People buy flowers for various reasons: someone purchases flowers only on holidays. There are those for whom a gift in the form of flowers is a common thing, as an expression of appreciation or a compliment to the addressee. There are customers who buy decorated compositions, beautiful baskets or potted flowers both as a gift and for their own pleasure. You must consider and satisfy all the tastes of customers coming to your store.
Secrets of word of mouth
How to increase the sale of flowers? The best ads are positive customer reviews. Plus, it is also that you do not need to pay for it. Work with zeal. Make sure that the quality of the flowers is always at a high level. Then the customers will reach for you.
Do not sit still. Offer your services to companies and enterprises (birthdays, anniversaries and corporate meetings are always celebrated here), wedding agencies of the city.
Even if the latter have their own flower suppliers, let them keep you in mind. Situations are different. Maybe you can offer them more favorable conditions for cooperation.
Do not forget about the nearest restaurants or cafes - declare yourself, offer special conditions, leave business cards with information about your salon.
Flower arrangement should look expensive
Do not forget that many customers come to the flower salon hoping to spend less and get a chic bouquet. Offer different options. Buyers will appreciate the bulk of inexpensive bouquets. Offer options for such combinations and incarnations, which will consist of a small number of colors, but visually will look very voluminous and expensive.
Bonuses and discounts
Special offers and discounts on certain types of flowers will attract new customers and accelerate the sale of the name, the sale of which is beneficial to you at this particular moment. Think of reasons (opening your salon, birthday of a store, discounts on wedding bouquets, special bouquets for Kissing Day, etc.) and always mark the date when your bonus ends. This will help speed up decision making for potential buyers.
Ideal customer - regular customer
The ideal option is to make the buyer your regular customer. Here, too, have their own little tricks. Of course, the main thing is attitude. Any customer will be highly appreciated by the polite and sensitive staff. Do not forget about simple understanding and the human attitude. More smiles, talking about nothing.
Take an interest in an occasion, give your recommendation, arrange a person for yourself. And the likelihood that he will turn to you the next time will increase many times over.
Another important tool in the matter of how to increase the sale of flowers is the loyalty card. Hand out leaflets to passers-by - and people will learn about your flower salon. But if you want to get a real effect and sales growth, give those who have already made a purchase a loyalty card with a discount on the next bouquet. He will save it and remember your flower shop, and next time with a high probability he will come here for flowers.
And do not forget: a satisfied customer will not only become your regular customer, but also recommend it to friends.
Remember ready-made bouquets
A man came to you for flowers, but doesn’t know what exactly he wants? You always need to have several ready-made bouquets of different price categories in the salon.
Ready floristic composition, composed with taste, should attract attention and allow the client to decide. He will buy a bouquet of flowers from you, and will not go to a nearby store.
High quality is the key to success!
It must be remembered that buyers value not only the quality of service. It is important for them to buy an unusual, beautiful bouquet that will not fade after 2-3 days. Unfortunately, flowers are a special, fragile product. Therefore, it is important to have reliable suppliers who will not let you down and offer the best quality at the best price. Do not contact the tenth company in the chain of resellers. Look for the largest company that has been operating on the market for many years and is engaged in the supply of flowers from direct producers to Russia.
Today in Russia there are only a few. But the most authoritative, perhaps, is “7 colors” (website ) Practice shows that it is better to work directly than through a network of small wholesalers.
The logistics network, prices and quality of goods at the source will always be higher. In addition, the range is much richer. There are even flowers that most buyers have never heard of. Offering your customers exclusive types of flowers, you will attract additional attention to your salon.