Street food all over the planet is represented by a great variety of options. In Russia, a huge number of dishes in this direction are known. One of its brightest representatives can be called shawarma.
Reasons for the popularity of shawarma and business features
The dish itself came to us from Turkey. Born on the shores of the Black Sea, it is very easy to prepare. It combines delicious meat, fresh vegetables, pita bread and sauce. Such useful, simple and at the same time inexpensive food could not go unnoticed by entrepreneurs. In order to put a stall with shawarma, a complex business plan is not needed, because the simplicity of creating a dish is miraculously combined with the absence of any difficulties in creating your own business.
Another reason for the popularity of this dish can be called increased calorie content. So, one serving of shawarma can easily replace a full meal.
Depending on the region, the dish may carry certain differences. These include:
- replacement of Armenian pita bread with tortilla;
- sauce options (from tomato to balsamic);
- various meat (there are recipes for cooking from pork, lamb, beef, chicken).
So, to open a shawarma, a business plan must include the characteristics of the taste preferences of the selected region. This is a prerequisite.
How to draw up an initial shawarma business plan with calculations
The first step is to identify the area in which the product will be sold. It should be understood that we are talking about a dish that they prefer to use as a substitute for a full meal. Consequently, sites with a large concentration of flows of people will be the optimal place of implementation. For example, in large cities it can be:
- areas near educational institutions;
- squares and embankments;
- crowded places, the mode of work of which involves the frequent acquisition of fast food (bus stops and so on);
- platforms at any sports facilities.
Having chosen a place, we bring it into a ready-made business plan, shawarma for which is the basis for further calculations. The next step will be to analyze the flow of people - this will help determine the possible daily profit. It should be noted that in some places trade may be seasonal. So, for example, the embankment will be the most relevant point of sale in the spring and summer.
If you are thinking about how to open a shawarma, a business plan, the costs of which should be strictly planned, should include a rental or purchase of premises. Most existing points of sale rely on activities in the stall. Its design allows you to create compliance with the requirements of SanPIN, as well as wise use of space, minimizing the cost of renting space.
The next step is equipment
How to draw up a current business plan for shawarma? A sample on the basis of which, by making various adjustments, you can make a calculation based on the characteristics of each area, will always include several main points. However, it should be clarified: the equipment will be standard in almost all cases.
The main list includes:
- Skewer for roasting meat. This equipment, although it is highly specialized, is available for purchase in all cities. There are skewers from different manufacturers, however, the principle of the device of this type of stove is always the same.
- Waffle iron . This conditional term is called a fixture, with the help of which a ready-made shawarma is pressed, followed by frying. The ribbed surface of the waffle iron creates a signature pattern on a pita, similar to a grill.
- The refrigerator . The refrigerator will store meat, vegetables, sauces and so on. It is necessary to clarify the possibility of a commodity neighborhood, so that from the point of view of the correct storage of products, inspecting authorities would not have any questions. If it is necessary to create a distinction, it will be necessary to purchase two refrigerators.
Additional equipment and inventory
All of the above equipment is not sufficient to draw up a complete business plan of a shawarma tent. In addition, the following kitchen utensils should be added:
- knives;
- plates;
- cutting boards;
- storage containers;
- scales.
You should also consider how to submit. In most cases, it occurs by packaging in a disposable plastic bag that is supplemented with a napkin. In other cases, the finished dish is served on a plate. It should be understood that a full serving will be impossible, because we are talking about a dish, the use of which mainly occurs on the go.
Communication and conditioning
For the preparation of shawarma, in addition to the simplest equipment and a few related equipment, you only need power supply. Other communications are connected as desired. Speaking about a full-fledged production process, water supply should be taken into account - without it, it will not be possible to work with food on the spot. Fortunately, in the modern world, communication is a fairly simple matter. To connect electricity, of course, is much faster than to connect water supply, however, both manipulations are performed at fairly budget prices and in a short time.
Design Features
Since the main direction that the business plan adheres to is shawarma, one should rely on stimulating appetite. If we consider this issue from the point of view of psychology, the red color has an amazing effect on perception. It causes a feeling of hunger, increasing the desire to shop. No wonder the word "red" means "beautiful"!
A little tip: in no case should you copy the brands already known in this field. In addition to a stupid attempt to meet other people's ideals, you can get a lawsuit for using someone else's work for your own selfish purposes. Since the only thing that considers our business plan is shawarma, it would be appropriate to create an attractive signboard that demonstrates a delicious product sold in this place. It is worth hiring a team of professional photographers and designers to create your own style - such costs will fully pay off, since the fate of the future that you present will depend on its future fate.
Drawing up a list of expenses
So, a business plan (shawarma - a product that we will produce and implement) consists of the above parts, the cost analysis of which can reveal the secret of the full list of costs for the implementation of the business. The main parts of the standard calculation will be as follows:
- stall rental - 10-50 thousand rubles per month, depending on the place;
- purchase of a stall - 130-250 thousand, depending on the area, as well as the place of trade;
- land lease - 2-5 thousand rubles per month;
- acquisition of basic equipment: a roasting oven - 100 thousand, a waffle iron - 35 thousand, a refrigerator - 30 thousand, kitchen equipment - 5 thousand;
- Additionally, you may need to purchase furniture (countertops, chairs), the average cost of which varies from 10 to 40 thousand rubles;
- communications - 5-10 thousand rubles.
Additional costs may be:
- design creation - from 5 to 50 thousand rubles, depending on the complexity of the idea being implemented.
You should immediately be prepared to purchase the necessary raw materials (about 5 thousand rubles). If you plan to hire staff, you should take care of the upcoming salary in advance (about 20 thousand rubles), since the first month of work will be in test mode and, most likely, the profit will not be enough to fully cover the costs.
Thus, the most budgetary plan for opening involves expenses of 227 thousand rubles. The maximum option, which includes not rent, but the purchase of a stall, will include 600 thousand rubles.
Payback
Payback calculation is an extremely difficult task, since everything is tied to the provision of relevant data regarding the possible level of business popularity. As an evaluation criterion, you can take as a basis an existing business in this area, working for a certain period of time in a place, the patency of which is similar to yours. When calculating, you should remove about 20 percent, since this amount is the profit from regular customers. The new business will accumulate them for about a year.
Conclusion
The effectiveness of this business depends entirely on an integrated approach. Its implementation will be successful only if the accuracy of calculations for the launch is guaranteed, and also in accordance with quality standards. If you produce really tasty shawarma, buyers will turn a blind eye to the not-well-thought-out design, as well as the flaws of the interior of the stall. Act wisely and you will succeed!
Thus, a shawarma fast food dish can be a brilliant start for creating an amazingly productive business. As for the prospects, in the future it is possible to open a network of kitchens in which many shawarma that has already been fallen in love with will be produced. And adding a twist to your dish, you can truly win the hearts of lovers of this oriental dish, which takes its roots from the distant shores of the Black Sea.