In the process, the management of the enterprise makes various decisions. They relate, in particular, to the assortment of products, the markets that are supposed to enter with it, the issues of strengthening one's positions in the competition, the selection of optimal technology, materials, etc. The activity that is aimed at solving these problems is called the business policy of the enterprise.
Firm Goal System
As you know, any enterprise is created for profit. However, this is far from the only desire of the company owner. In addition to the desire to generate income, there should be strategic goals of the company. These include:
- The conquest or retention of the broadest possible sales sector for your product.
- Improving the quality of products.
- Entering leading positions in the field of technological support.
- Maximum use of financial, raw materials and labor resources.
- Increasing the profitability of operations.
- Achieving the highest possible employment.
Task implementation plan
The main goals of the company are achieved in stages. The work plan of the enterprise includes the following stages:
- Establishment of clear quantitative parameters that the enterprise intends to achieve in the process of solving assigned tasks.
- Identification of key areas and activities. At this stage, it is necessary to establish the degree and nature of the influence of external factors on the operation of the enterprise, to identify weaknesses and internal potential of the company.
- Development of a flexible planning system for the long term. It should be consistent with the structure of the company.
Mission statement
The company should clearly present the tasks that will be solved in the course of work. The objectives of the company should correspond to the goods (services) supplied to consumers, existing technologies. In this case, the influence of external factors is taken into account. The mission statement should include a description of the company’s culture and a description of the working atmosphere.
Mission importance
Individual leaders are not worried about her choice and formulation. If you ask some of them what the goals of organizing a company are, then the answer will be obvious - in getting the maximum income. Meanwhile, the choice of profit as the mission of the enterprise is unsuccessful. Of course, income is important for any company. However, its receipt is exclusively an internal task of the enterprise. The company is, in essence, an open structure. It can only survive if it satisfies specific external needs. To make a profit, a company needs to analyze the state of the environment in which it operates. That is why the goals of the company are determined by external factors. To select a suitable mission, management needs to answer 2 questions: "Who are the company's customers?" and "What are the customers' needs of the enterprise able to satisfy?" The consumer will be any entity that uses the benefits created by the company.
Nuances
The need to formulate the goals of the company has been recognized for a long time. G. Ford, creating an enterprise, chose the provision of cheap transportation to people as his mission. Making a profit is a fairly narrow goal of the company. Her choice limits the ability of the leader to consider acceptable alternatives in the decision-making process. This, in turn, can lead to key factors being ignored. Accordingly, subsequent decisions may contribute to reducing the effectiveness of the work.
Difficulty of choice
Many non-profit structures have a rather large client base. In this regard, it is quite difficult for them to formulate their mission. In this case, you can pay attention to the institutions under the Government. So, it is believed that the Ministry of Commerce provides assistance to entities involved in the implementation sphere. In practice, in addition to solving problems of supporting entrepreneurship, this institution should also satisfy the needs of the public and the Government itself. Despite the difficulties, a non-profit structure needs to formulate an appropriate mission for itself, taking into account the needs of customers. Clearly present the goals of the company in the market should be the leaders of small companies. Here the danger lies in choosing too difficult a mission. For example, a giant like IBM can not only, but must strive to meet the needs of a large information community. At the same time, a newcomer to this industry will be limited to the provision of software or equipment for processing a small amount of data.
Tasks
They correspond to the purpose of the company. The tasks are to achieve the indicators that are planned for a specific period. Their volume will be determined taking into account the interests of the owner of the company, the amount of capital, external and internal factors. The owner of the enterprise has the right to set tasks for staff. Moreover, its status does not matter. It can be a private person, a shareholder or a government agency.
Task list
It may include various items, depending on the specifics of the enterprise. The tasks of the company include:
- Making a profit.
- Providing consumers with products, according to the dispute and the terms of the contracts.
- Creation of jobs for citizens.
- Providing employees at the enterprise with a salary, appropriate labor conditions, and the opportunity to develop in the professional field.
- Prevention of downtime, malfunctions, rejects, supply disruptions, reduction in production volumes, decrease in profitability.
- Ensuring the protection of nature, water bodies, air.
As you can see, profit is included in the list of tasks of the enterprise, and not goals. This proves once again that income generation cannot be a key area of work.
Formation of the goal of the company
It is carried out in compliance with a number of principles. The goals of the firm should:
- Be real and achievable.
- Be clear and clearly stated.
- Have specific deadlines for achievement.
- Motivate work in the right direction.
- Focused on a specific effect.
- Be available for adjustment and verification.
When developing its business policy, any enterprise carries out an analysis of its environment. During it, critical elements are identified that can affect the ability of the company to implement tasks and achieve planned goals.
External factors
They are consumers, suppliers, people and government agencies. The state of the environment has a direct impact on the effectiveness of the company. For example, consumer demand will affect production volumes. The higher it is, the greater the number of products. The external environment includes the working and general areas. The first consists of elements with which the company has direct contact. For each company, the working environment may, to one degree or another, be the same depending on the general direction of business policy and industry affiliation. Consumers, competitors, suppliers form the immediate environment. Everything else belongs to the general environment. It is formed from political, social, technological, economic factors. The general environment affects the company's strategy, the choice of development directions. Along with this, the company takes into account the impact of the working environment on its capabilities.
Intrinsic factors
They are personnel, production facilities, financial and information resources. The result of the interaction of these factors is expressed in finished products (services provided, works performed). The internal environment includes departments, elements, services directly involved in production activities. Changing the composition of these components affects the direction of the enterprise. Together, internal and external factors form the organizational environment of the company.
Conclusion
To implement the tasks in the enterprise, a strategy is formulated. It includes various means or methods of achieving goals. The development of a set of alternative options is carried out according to the results of a comprehensive analysis of the enterprise, competitors, and customer needs. Strategic planning is an integral element of management activities. The development of tasks can be carried out for different periods. They can be short-term or long-term. The strategy must be flexible. This is especially true in modern conditions. When setting goals, the enterprise should soberly assess its resources and capabilities. Often companies take on as much as they cannot. As a result, not only the reputation of the enterprise suffers. Unreasonable steps that do not correspond to the specifics and capabilities of the company often lead to large debts to contractors, bankruptcy. In order to avoid such problems, it is necessary with all responsibility to approach the choice of your mission.