Graphic design is the creation of visual works of art, a creative transformation of the surrounding reality. The final product should be aesthetically pleasing and bear a semantic load. Thus, graphic design helps to structure information, making it easier to read.
Designer's works should not only attract attention, but also take into account the specific features of the company for which they are created. So, it is identity and corporate identity that form the first impression of potential customers about the company. Therefore, in addition to the talent for drawing and creative thinking, for this profession it is necessary to develop logic so that the product created corresponds to the task.
Graphic design includes the development of corporate identity, company symbols and emblems, the development of mock-ups of books, magazines and advertising printing, as well as the design of the appearance of souvenir products.
What a designer should know and be able to
You need to know the basics of graphic design and put this knowledge into practice. Coloring, drawing and building a composition, the basics of painting are areas of knowledge that need to be mastered in order to master a profession.
Contrary to popular belief, it is not necessary for a designer to be able to draw with his hands (but it is advisable to master this useful skill if abilities allow). However, other practical skills should be on top. This is free possession of
graphic programs Adobe Photoshop (for creating
raster graphics), Adobe Illustrator and Corel Draw (for creating vector graphics), and 3D-modeling.
The development of printing layouts requires additional skills in working with the Adobe InDesign program, the ability to work with fonts, and knowledge of the basics of typography.
In addition to all of the above, it would be nice to have a taste and a sense of style - without this, you will not be able to realize yourself in this area.
Where to look for customers
Graphic design is a very popular type of activity, so with the right level, the designer will not lack clients.
At first, until you have the experience and name, you can search for customers over the Internet. To do this, create a portfolio site with the most spectacular work. Searching for clients using social networks will also produce tangible results. Create a thematic group and fill it with examples of your work.
Advertising in newspapers and magazines will help you find a job at your place of residence and discuss issues on order during a personal meeting.
If you have a lot of ready-made works (banners, site layouts and printing, illustrations), then you can put them up for sale on specialized resources on the Internet: on stocks of vector and raster graphics, on the freelance exchange. Buyers will be interested in you and may turn into regular customers.
Earnings of a professional designer - from $ 1,000 per month, and his upper bar depends entirely on you. So go ahead, do your best to achieve the goal! Then you will definitely get what you want.